Latest News- Natto Market: Dried natto is expected to lead the Type segment during 2025-2029

The Natto Market is being driven by Increasing demand for plant-based foods

The Natto Market is expected to grow at a CAGR of 17.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 5132 million. The global natto market is witnessing a significant surge in demand due to the increasing awareness of functional and fermented foods. To capitalize on this trend, there is a growing focus on educational campaigns to introduce consumers, particularly in regions outside of Japan, to the health benefits and cultural significance of natto. Notable among these initiatives is the Japan Natto Cooperative Society Federation (JNCSF), which launched the Natto Power: Japanese Fermented Food Natto, the Key to Better Living platform. This campaign highlights natto's rich nutritional profile, including its high protein content, probiotics, and vitamin K2, appealing to health-conscious consumers worldwide. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Dried natto
  • Sticky natto
• Distribution Channel
  • Offline
  • Online
• Product Type
  • Packaged food
  • Supplements
  • Functional skincare
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing demand for plant-based foods
• Urbanization and changing lifestyles in Asia
• E-commerce and global accessibility

However, the market also witnesses some limitations, which are as follows:

• Regulatory hurdles
• Competition from other plant-based alternatives
• Supply chain and raw material limitations

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Market Scope in Natto Market Research Report

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Research Analysis Overview

Natto is a traditional Japanese food made from fermented soybeans using Bacillus subtilis. This process results in high nattokinase activity and Vitamin K2 content. Natto comes in various forms such as paste, flakes, rice, salad, soup, breakfast, lunch, dinner, snacks, and meal plans. Its unique taste profile and sensory analysis make it a popular ingredient for numerous recipes and cooking techniques. Natto's nutritional value includes high protein and fiber content, various vitamins, minerals, and a low calorie count. Producers prioritize safety standards, food safety, quality control, traceability, brand awareness, and consumer education to ensure the best possible product.

Market Research Overview

The Natto Market, a segment of the global packaged foods and meats industry, specializes in the production and distribution of fermented soybeans. This probiotic food is recognized for its health benefits, including the promotion of digestive, heart, and bone health due to its rich content of vitamin K2. The market's growth is driven by the increasing consumer preference for healthier food options and the recognition of Natto as a nutrient-dense, minimally processed food. Despite being a niche market within the larger packaged foods and meats sector, the Natto Market contributes significantly to the industry's growth, as calculated by Technavio based on combined revenue generated by vendors. The market excludes equipment manufacturers and producers of packaged beverages, including alcoholic and non-alcoholic varieties. The health benefits associated with Natto's intake, such as improved digestive function, heart health, and bone health due to its Vitamin K2 content, further fuel market expansion.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/