Latest News- Natto Market: Dried natto is expected to lead the Type segment during 2025-2029

The Natto Market is being driven by Increasing demand for plant-based foods

The Natto Market is expected to grow at a CAGR of 17.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 5132 million. The global natto market is witnessing a significant focus on awareness campaigns to educate consumers about the health advantages and cultural importance of this traditional Japanese dish. With the increasing demand for functional and fermented foods, these initiatives are crucial for expanding natto's reach, particularly in markets outside Japan. These campaigns highlight natto's nutritional merits, including its high protein content, probiotics, and vitamin K2. Notably, the Japan Natto Cooperative Society Federation (JNCSF) spearheaded an awareness campaign through the Natto Power: Japanese Fermented Food Natto, the Key to Better Living platform, to promote the benefits of natto to health-conscious consumers globally. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Dried natto
  • Sticky natto
• Distribution Channel
  • Offline
  • Online
• Product Type
  • Packaged food
  • Supplements
  • Functional skincare
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing demand for plant-based foods
• Urbanization and changing lifestyles in Asia
• E-commerce and global accessibility

However, the market also witnesses some limitations, which are as follows:

• Regulatory hurdles
• Competition from other plant-based alternatives
• Supply chain and raw material limitations

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Market Scope in Natto Market Research Report

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Research Analysis Overview

Natto, a traditional Japanese dish, is gaining popularity for its unique flavor and health benefits. From starters to powders, various natto products are available in the market. Each product showcases distinct natto flavor profiles and textures. Natto recipes range from traditional dishes to modern snacks, supplements, yogurt, cheese, bread, pizza, burgers, salads, smoothies, dips, dressings, and sauces. The fermentation process involves specific temperature control and time, ensuring quality through testing, standardization, labeling, certifications, and packaging materials. Shelf-life extension and diverse distribution channels, including online marketplaces, make natto accessible to a wider audience.

Market Research Overview

The global packaged foods and meats market encompasses vendors engaged in food processing to ensure food safety and extend product longevity. According to Technavio, the market's size is determined by the consolidated revenue of participating companies. This market excludes equipment manufacturers and producers of packaged beverages, including alcoholic and non-alcoholic varieties. Factors driving market expansion include the health benefits linked to the consumption of minimally processed foods, such as natto, which are rich in essential nutrients like vitamin K2, folate, and vitamin C. These nutrients contribute to digestive health, immune system support, blood pressure regulation, and bone health, making minimally processed foods an attractive choice for health-conscious consumers.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/