Latest News- Natto Market: Dried natto is expected to lead the Type segment during 2025-2029

The Natto Market is being driven by Increasing demand for plant-based foods

The Natto Market is expected to grow at a CAGR of 17.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 5132 million. The global natto market is witnessing a significant shift towards consumer education campaigns, highlighting the health benefits and cultural significance of this traditional Japanese dish. With the increasing demand for functional and fermented foods, these initiatives are crucial for expanding natto's reach beyond Japan's borders. The rich nutritional profile of natto, including its high protein content, probiotics, and vitamin K2, is a key selling point for health-conscious consumers. An exemplary initiative in this regard is the Japan Natto Cooperative Society Federation (JNCSF) and its Natto Power: Japanese Fermented Food Natto, the Key to Better Living platform, which aims to promote natto's benefits on a global scale. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Dried natto
  • Sticky natto
• Distribution Channel
  • Offline
  • Online
• Product Type
  • Packaged food
  • Supplements
  • Functional skincare
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing demand for plant-based foods
• Urbanization and changing lifestyles in Asia
• E-commerce and global accessibility

However, the market also witnesses some limitations, which are as follows:

• Regulatory hurdles
• Competition from other plant-based alternatives
• Supply chain and raw material limitations

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Market Scope in Natto Market Research Report

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Research Analysis Overview

The Natto Market involves various aspects such as enzyme extraction techniques, formulation of nattokinase dosages, selective bacterial strain cultivation, enhancing fermentation yields, standardizing products, designing clinical studies, boosting bioavailability, conducting stability tests, sensory evaluations, analyzing ingredient interactions, optimizing manufacturing processes, implementing quality assurance systems, patenting formulations, substantiating health claims, assessing risks, shaping consumer perception, penetrating markets, managing supply chains, examining nutrient compositions, performing microbial analyses, ensuring cost-effective production, practicing sustainability, devising waste management strategies, protecting intellectual property, navigating the global regulatory landscape, and fostering technological innovations and research & development.

Market Research Overview

In the global packaged foods and meats market, vendors specializing in food processing to enhance product safety and extend shelf life are under consideration. According to Technavio's market analysis, the market's size is determined by the consolidated revenue of these vendors. Equipment manufacturers and producers of packaged beverages, including alcoholic and non-alcoholic varieties, are excluded from this market. Factors fueling the market's growth include the health benefits linked to the consumption of minimally processed foods, such as Natto, which undergoes soybean fermentation, resulting in the production of desirable bacterial enzymes like nattokinase. Market expansion is further propelled by the optimization of fermentation processes to enhance the production of these valuable enzymes.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/