Latest News- Namkeen Market in India: Indian and ethnic snacks is expected to lead the Type segment during 2025-2029

The Namkeen Market in India is being driven by Rising retail space in Tier-II and Tier-III cities of India

The Namkeen Market in India is expected to grow at a CAGR of 10.2% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 4517.8 million. In the contemporary business landscape, the proliferation of e-commerce platforms has been driven by the expanding reach of the Internet and the growing demand for convenient, hassle-free shopping experiences. This trend is particularly significant for namkeen suppliers in India, who now have the opportunity to expand their sales, broaden their geographic reach, and enhance customer relationships and profitability through online retailing. By establishing an online presence, manufacturers and distributors can increase product visibility across regions and explore new and emerging markets, thereby capitalizing on the heightened consumer interest and preference for online purchasing. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Indian and ethnic snacks
  • Western snacks
• Distribution Channel
  • Offline
  • Online
• Price Range
  • Economy
  • Mid-range
  • Premium
• Product Type
  • Pouches
  • Tins
  • Others
• Geography
  • India

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising retail space in Tier-II and Tier-III cities of India
• Evolving taste preferences
• Growing preference for savory snacks

However, the market also witnesses some limitations, which are as follows:

• Availability of substitute products
• Fluctuations in raw material costs
• Warehousing and distribution challenges of frozen or packaged namkeen

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Market Scope in Namkeen Market in India Research Report

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Research Analysis Overview

In India, the Namkeen market encompasses a wide range of savory snacks including potato-based and lentil-based varieties, crispy mixtures, spicy almonds, flavored sev, and more. With growing health consciousness, consumers are increasingly preferring additive-free, preservative-free, and artificial flavor-free options. Local brands like farsan, Bhujia, Balaji Wafers, Bikanervala face competition from multinational rivals such as Lay's, Cheetos, Doritos, Kurkure, Haldiram's, ITC, Reliance, Prabhuji, BRB, and Too Yum. The purchasing power and consumer preference dictate the choice between loose packaging Namkeen and standard packaging options.

Market Research Overview

The Namkeen Market in India encompasses vendors engaged in the production of packaged namkeen snacks, including potato-based and lentil-based varieties, crispy mixtures, spicy almonds, and flavored sev. As consumers increasingly prioritize health consciousness, the market's growth is driven by the demand for minimally processed, additive-free, and preservative-free snacks. Technavio sizes the global packaged foods and meats market based on the combined revenue of participating vendors, excluding food processing equipment manufacturers and packaged beverage producers. The market's expansion is fueled by the health benefits of minimally processed foods, such as potassium, dietary fiber, folate, vitamin A, and vitamin C, which contrast with the potential negative effects of additives, preservatives, and artificial flavors. Social media and digital platforms play a significant role in marketing and reaching consumers, further propelling market growth.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/