Nail Care Products Market Growth Outlook 2024-2028

The nail care products market is projected to grow by USD 5.96 billion from 2024 to 2028, at a CAGR of 4.3%. The increasing demand for non-toxic nail care solutions, expansion of distribution networks, and enhanced customer engagement through digital media platforms are key growth drivers.The rising preference for home salon services is boosting market share, with app-based providers offering at-home grooming solutions. Consumers are increasingly opting for nail polish removers, artificial nails, and new polish shades, driving industry growth. Additionally, innovations in nail care technology continue to expand the customer base.Offline promotions and cosmetic trials at hypermarkets and malls are further accelerating market expansion, particularly through specialized nail care services at spas and salons

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Market Segmentation

Product Outlook

• Nail Polish
• Nail Accessories & Implements
• Nail Polish Remover
• Nail Strengthener
• Others

Distribution Channel Outlook

• Offline
• Online

Price Range Outlook

• Premium
• Medium
• Economy

Application Outlook

• Individual
• Commercial

Regional Market

North America

• United States

• Canada

Europe

• United Kingdom

• Germany

• France

• Rest of Europe

APAC

• China

• India

Middle East & Africa

• Saudi Arabia

• South Africa

• Rest of the Middle East & Africa

Market Insights by Segment

Nail Polish Segment to Drive Market Share

The nail polish segment is expected to witness significant growth, driven by increasing disposable income among millennials and Gen Z consumers, particularly working women and students.

Trends such as gel-based manicures, long-lasting polishes, and seasonal collections promoted by influencers are shaping the market. Additional growth factors include:

• Demand for chrome nails, French tips, and DIY nail art
• Rising popularity of artificial nails and DIY nail kits
• Expansion of dip powder manicures and intricate nail art
• Increasing availability of nail care products on e-commerce platforms

Regional Market Overview

APAC to Lead Market Growth

The APAC region is expected to contribute 44% to the global market growth. Key drivers include:

• Rising disposable income among millennials and Gen Z
• Expanding services at beauty salons offering gel-based manicures
• Increasing influence of social media influencers and reality shows
• Growth in e-commerce platforms offering a diverse range of nail care products

Consumers in APAC are showing a strong preference for DIY nail kits, cuticle creams, and organic nail polishes. Chrome nails, sequins, and foils remain popular among trend-conscious buyers.

Market Dynamics

Key Drivers

• Growing demand for non-toxic nail care products
  • Rising awareness of clean-label, vegan-certified nail polishes
  • Increasing preference for formaldehyde-free, toluene-free solutions
• Expansion of digital marketing and social media influence
  • Subscription boxes and influencer-led marketing driving online sales
  • Social media engagement supporting brand visibility and consumer outreach
• Growth in emerging markets and home salon services
  • DIY nail kits and at-home grooming solutions gaining popularity

Market Trends

• Rise of home salon services
  • Consumers opting for convenient, app-based beauty solutions
  • Subscription boxes offering personalized nail care products
• Preference for vegan and organic nail products
  • Brands introducing paraben-free and cruelty-free formulations
• Increased innovation in long-lasting and multifunctional nail polishes
  • New product formulations incorporating nail strengthening ingredients

Market Challenges

• Rising prevalence of counterfeit nail care products
  • Intellectual property violations affecting premium brands
  • Health concerns related to low-quality imitation products
• Price sensitivity in emerging markets
  • Consumers in developing countries seeking affordable alternatives

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Key Players in the Nail Care Products Market

• L'Oréal SA (Essie brand)
• Oriflame Cosmetics S.A. (Expert Care Miraculous Nail Serum)
• AMERICAN INTERNATIONAL INDUSTRIES
• Coty Inc.
• Olive & June
• ORLY International, Inc.
• The Estée Lauder Companies
• Creative Nail Design Inc.
• NSI Nails
• LCN USA
• Cosnova GmbH (essence)
• Amorepacific Corp.
• Amway Corp.
• Beiersdorf AG
• Brandloft Ltd.
• Chanel Ltd.
• Edgewell Personal Care Co.
• LVMH Moet Hennessy Louis Vuitton SE
• Nails.INC Ltd.
• Natura & Co Holding SA

Recent Market Developments

• November 2024: OPI launched a new line of eco-friendly nail care products with sustainable packaging.
• October 2024: Sally Hansen introduced long-lasting nail polishes with built-in strengthening treatments.
• September 2024: Essie released a new gel-like nail care collection for at-home manicures.
• August 2024: L'Oréal Paris launched a vegan-certified nail care line, catering to ethical beauty trends.