Latest News- Nail Care Products Market: Nail polish is expected to lead the Product segment during 2024-2028

The Nail Care Products Market is being driven by Availability of non-toxic solutions for nail care

The Nail Care Products Market is expected to grow at a CAGR of 4.3% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 5961.4 million. In the beauty industry, there is a burgeoning trend towards personalized home salon services, particularly in markets such as North America, Europe, and APAC. Over the past decade, the proliferation of app-based salon service providers offering at-home grooming solutions has accelerated. These platforms enable consumers to effortlessly order a range of salon services, including nail care, and receive them at their preferred location. One notable player in this sector is Housejoy, a home and personal salon service provider based in India. Housejoy's comprehensive offerings encompass nail care, overall grooming, and spa services. To encourage repeat business, Housejoy provides a selection of grooming and pampering packages, such as the Monthly Essential Package, Monthly Grooming Package, Tip to Toe Package, and Manicure, enabling clients to increase their frequency of services. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Nail polish
  • Nail accessories and implements
  • Nail polish remover
  • Nail strengthener
  • Others
• Distribution Channel
  • Offline
  • Online
• Price Range
  • Premium
  • Medium
  • Economy
• Application
  • Individual
  • Commercial
• Formulation
  • Conventional
  • Natural/Organic
• Geography
  • APAC
    • China
    • India
    • Japan
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • North America
    • Canada
    • US
  • South America
    • Brazil
    • Argentina
  • Middle East and Africa
    • Egypt

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Availability of non-toxic solutions for nail care
• Expansion of distribution network
• Growing customer engagement through digital media platform

However, the market also witnesses some limitations, which are as follows:

• Availability of counterfeit nail care products
• Growing health awareness among customers
• Regulatory compliances for product composition, labeling, and packaging

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Market Scope in Nail Care Products Market Research Report

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Research Analysis Overview

The Nail Care Products market encompasses a range of offerings including Nail Polishes, Strengtheners, Removers, Cuticle Creams, Manicures, and Pedicures. Fashion-forward trends like Nail Art have fueled demand, with social media platforms driving popularity. Technological integration offers virtual try-on experiences, while Millennials and Gen-Z, working women, and college-going girls prioritize personal grooming. Synthetic, paraben-free, phthalate-free options cater to health-conscious consumers. Disposable incomes enable purchases of grooming products at beauty salons and from beauticians, with Dip Powder Manicures gaining traction.

Market Research Overview

The global market for nail care products, encompassing nail strengtheners, cuticle creams, nail serums, gel topcoats, nail sealants, nail overlays, artificial tips, nail sculpting gels, nail cleansers, nail conditioners, and soak-off gels, falls under the broader category of household and personal care products. According to Technavio, the global market size for these products is determined by the combined revenue generated by their manufacturers. Factors driving growth in this sector include the increasing disposable income of consumers, leading to higher expenditure on discretionary items, such as luxury and lifestyle-related products.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/