Authored By: Sarah
15 Jul 2024

 Nail Care Products Market Size to grow by USD 5961.4 million between 2024-2028

According to a research report “ Nail Care Products Market” by Product (Nail polish, Nail accessories and implements, Nail polish remover, Nail strengthener, Others) Distribution Channel (Offline, Online) Geography (APAC, Europe, North America, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 5961.4 million, at a CAGR of  4.3% during the forecast period. In today's market, there is a growing demand for non-toxic and natural nail care solutions due to increasing health consciousness among consumers. Traditional nail polishes, which contain harsh toxic chemicals, can negatively impact nail health and lead to issues such as cancer, brittleness, yellowing, and skin infections. Furthermore, these chemicals can adversely affect the immune system, particularly for pregnant women. Brands focusing on providing organic and non-toxic alternatives are experiencing significant growth as they cater to this health-conscious consumer base. These companies are capitalizing on the trend towards safer, more natural nail care products, making it a lucrative market opportunity.

Browse market data tables, figures, and in-depth TOC on “Nail Care Products Market” by Product (Nail polish, Nail accessories and implements, Nail polish remover, Nail strengthener, Others) Distribution Channel (Offline, Online) Geography (APAC, Europe, North America, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Product, the Nail polish segment is projected to dominate the market size in 2024

In the global nail care products market, offline distribution channels dominate sales, encompassing various retail formats including specialty stores, hypermarkets, supermarkets, convenience stores, warehouse clubs, and others, such as salons, spas, and department stores. These retail formats play a pivotal role in generating substantial revenue for the industry. Among these, specialty stores have emerged as the largest revenue generators within the offline segment, driven by the increasing preference for beauty and personal care specialty retailers.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024

In the global nail care products market, nail polish holds the largest market share, significantly contributing to the growth of the makeup industry. Vendors continue to introduce new product lines in this segment due to its increasing popularity. Consumers exhibit a preference for quick-drying, gel-like polishes and long-wear nail lacquers. Manufacturers prioritize producing glossy and long-lasting nail paints, while seasonal collections of trendy color shades are expected to generate substantial sales. Women's demand for unique and fresh nail polish hues is driving market growth.

APAC is forecasted to hold the largest market size by region in 2024

The Nail Care Products market represents a significant business opportunity, driven by the increasing consumer awareness and preference for personal grooming. Key trends include the growing demand for natural and organic products, innovative nail care solutions, and the rise of e-commerce platforms. Market leaders prioritize research and development to cater to these trends and expand their customer base. The market is projected to grow steadily, offering lucrative prospects for investors and businesses.

The Nail Care Products Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • American International Industries
  • Amorepacific Corp.
  • Amway Corp.
  • Beiersdorf AG
  • Brandloft Ltd.
  • Chanel Ltd.
  • Coty Inc.
  • Edgewell Personal Care Co.
  • LOreal SA
  • LVMH Moet Hennessy Louis Vuitton SE
  • Nails.INC Ltd.
  • Natura and Co Holding SA
  • Olive and June LLC
  • Oriflame Cosmetics S.A.
  • Revlon Inc.
  • Shiseido Co. Ltd.
  • The Estee Lauder Companies Inc.
  • The Procter and Gamble Co.
  • Unilever PLC

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Research Analysis Overview

The Nail Care Products Market is experiencing a significant surge, driven by the increasing popularity of Dip Powder Manicures and the growing trend of personal grooming. Nail salons continue to be a favorite destination for College-going girls, Working women, and the Gen-Z population, as well as the Millennials, who prioritize appearance and fashion. Nail care essentials such as Cuticle Creams, Removers, Strengtheners, Nail Polishes, and Pedicure/Manicure services are in high demand. Beauticians in beauty salons use these grooming products to provide their clients with flawless and long-lasting manicures and pedicures. Disposable incomes have played a crucial role in fueling the growth of the Nail Care Products Market. However, consumers are becoming more conscious of the ingredients in the products they use, leading to a shift towards Phthalate-free and Paraben-free options. Technological integration in the form of Virtual try-on experiences and Social media platforms has also revolutionized the Nail Care Products Market. Fashion-forward trends in Nail Art and Nail Polishes continue to influence consumer preferences. The market is expected to grow further as synthetic products gain popularity and offer convenient and cost-effective solutions for at-home use.

Market Research Overview

The Nail Care Products Market is a dynamic and ever-evolving industry, fueled by fashion-driven demand and the increasing importance of personal grooming. Indie Brands and Private Label Brands are making waves with their unique offerings, challenging the dominance of Big Box Retailers. Seasonality plays a significant role, with trends like French Tips, Chrome Nails, and Dip Powder Manicures gaining popularity. Digital Marketing and Social Media are key channels for reaching consumers, with Vegan Certified Products and Clean Label products resonating with the younger demographic. Rural Areas and Developing Countries present untapped opportunities, as disposable incomes and spending power continue to grow. Subscription Boxes and E-commerce Portals are revolutionizing sales, offering convenience and easy payment methods. Foils, Gems, Sequins, and DIY Nail Art kits are popular accessories, while Cuticle Creams, Removers, Strengtheners, and Nail Polishes are essential grooming products. Fashion reality shows, celebrities, and influencers drive trends, with Millennial women and young women leading the way. Technological integration, such as Virtual Try-on experiences and Mobile-based apps, enhance the customer experience. Raw materials, like Hema-free gel polish, Glitterbels, and Recycled materials, are gaining traction. The market also caters to various textures, from Gel-based manicures to Nail Spas and Manicures. Female Consumers, including College-going girls, Working Women, Gen-Z population, and Millennials, are the primary target demographic. Beauticians and Grooming products cater to their needs, with Organic Ingredients like Artic Cranberries, Rosemary, Green Tea, Apricot Active Extracts, Sea Buckthorn, and Grape Seeds gaining popularity. However, synthetic products containing Aluminum salts, Phthalates, Parabens, and Petrochemicals continue to face scrutiny. In conclusion, the Nail Care Products Market is a diverse and evolving industry, shaped by changing lifestyles, fashion trends, and technological advancements. It caters to a wide range of consumers, from rural areas to metropolitan cities, and offers various products and services, from DIY trends to professional manicures and pedicures.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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