Authored By: Sarah
18 Aug 2024

Multivitamin And Mineral Supplements Market 2024-2028: Size and Misleading advertisements and promotions; growth driven by the Application, Some of key Companies Positioned Strategically

The multivitamin and mineral supplements market size by Application (Eye health supplements, Bone and joint supplements, Heart health supplements, and Other supplements) and Geography (North America, Europe, Asia, and Rest of World (ROW)), is forecast to increase by USD 2978.8 million. The market is expected to grow at a CAGR of   4.5% between 2024 and 2028.

  • In the dynamic multivitamin and mineral supplement market, companies engage high-profile sports and film celebrities to endorse their products through strategic advertising campaigns. This tactic aims to attract the celebrities' fan bases and expand consumer reach. However, inconsistent consumer outcomes may lead to skepticism towards multivitamin and mineral supplements. Transparency regarding product ingredients and manufacturing processes is essential to build trust. Advertising regulatory bodies impose stringent guidelines to prevent misleading claims, ensuring consumer protection and market integrity.
  • The multivitamin and mineral supplements market represents a significant business opportunity due to the increasing consumer awareness regarding the importance of maintaining optimal nutritional health. These supplements cater to the daily dietary needs of individuals, particularly those with nutritional deficiencies or restrictive diets. Market growth is driven by factors such as hectic lifestyles, aging populations, and the rising prevalence of chronic diseases. Key players in this market focus on innovation, product differentiation, and strategic partnerships to cater to diverse consumer segments and stay competitive.

Access the full report to know who are the other key countries segment-wise forecast and historic data

 

Some of the Key Companies:

  • Abbott Laboratories
  • Amway Corp.
  • Archer Daniels Midland Co.
  • BASF SE
  • Bausch Health Companies Inc.
  • Bayer AG
  • Cargill Inc.
  • Glanbia plc
  • Innophos Holdings Inc.
  • International Flavors and Fragrances Inc.
  • Kappa Ingredients GmbH
  • Natures Bounty
  • New Chapter Inc.
  • Otsuka Pharmaceutical Co. Ltd.
  • Pfizer Inc.
  • Pharmavite LLC
  • Pinnacle Health Nutrition Ltd.
  • Reckitt Benckiser Group Plc
  • Swisse Wellness Pty Ltd.
  • ZeaVision LLC

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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