Authored By: Sarah
02 Jul 2024

 Muffins Market Size to grow by USD 1503.1 million between 2024-2028

According to a research report “ Muffins Market” by Distribution Channel (Offline, Online) Product (Artisanal muffins, Packaged muffins) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 1503.1 million, at a CAGR of over 3.54% during the forecast period. The muffins market has experienced significant growth due to shifting consumer preferences towards convenient, individually portioned snacks. With increasing awareness of health and nutrition, consumers are opting for these high-calorie products in controlled portions. This trend has led to a surge in demand for a wider variety of flavors while maintaining a focus on nutritional value. As a result, the baking and candy-making industries have observed a notable shift in consumer behavior. This pattern can be attributed to the growing consciousness of the connection between diet and health, as well as the recognition that the high butter and sugar content of such treats may contribute to unwanted weight gain.

Browse market data tables, figures, and in-depth TOC on “Muffins Market” by Distribution Channel (Offline, Online) Product (Artisanal muffins, Packaged muffins) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

In the global muffins market, artisanal muffins have gained significant traction due to their freshness and nutritious ingredients. These muffins, handcrafted daily by bakeries and vendors in cafes and supermarkets, are favored by consumers for their authentic taste and health benefits. The trend of artisanal muffins is no longer confined to the Western world but is spreading to the East, with bakery franchises emerging in numerous developing and developed economies. Many companies in this market differentiate themselves by offering artisanal muffins infused with low-calorie, nutritious fruits such as bananas and apples, making them a cholesterol-conscious and health-conscious choice for consumers.

By Product, Artisanal muffins  segment is expected to hold the largest market size for the year 2024

In the organized retail sector, muffins have gained significant traction, with vendors strategically placing their products in department stores, supermarkets, hypermarkets, convenience stores, and coffee shops. Retailers, including Walmart and Walgreens, have recognized the potential of muffins and have incorporated them into their inventory. The retail industry's expansion and the proliferation of retail locations have driven sales in this segment. Vendors employ various marketing strategies, such as branding through signage and discounts on product packages, to increase visibility and consumer appeal. The dedicated muffin aisles in supermarkets and hypermarkets further enhance the products' exposure, contributing to their growing popularity.

North America is forecasted to hold the largest market size by region in 2024

The muffins market represents a significant business opportunity, with consumers continuing to show a strong preference for these portable, tasty baked goods. Market research indicates steady growth, driven by increasing health consciousness and the demand for convenient, on-the-go snacks. Bakery businesses and food manufacturers can capitalize on this trend by offering a diverse range of muffin flavors, sizes, and ingredients to cater to various dietary needs and preferences.

The Muffins Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Alpha Baking Co. Inc.
  • Associated British Foods Plc
  • BAB Inc.
  • Bakeline Snc
  • Britannia Industries Ltd.
  • Corporativo Bimbo SA de CV
  • EDEKA ZENTRALE Stiftung and Co. KG
  • Einstein Noah Restaurant Group Inc.
  • FlapJacked
  • Flowers Foods Inc.
  • GrainCorp Ltd.
  • McCain Foods Ltd.
  • McKee Foods
  • Mondelez International Inc.
  • Prager Brothers
  • Promise Gluten Free
  • Sprightlite Foods Pvt. Ltd.
  • The Hershey Co.
  • Warburtons Ltd.

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Research Analysis Overview

Title: Exploring the Muffins Market: Healthy Innovations and Unconventional Ingredients The muffins market is witnessing a surge in demand for healthier baked products, as consumers become increasingly conscious of health adversities associated with traditional confectioneries. Supply channels are adapting to this trend by offering minimally-processed muffins made with natural ingredients, whole grains alternatives, and sugar substitutes. Non-conventional muffin ingredients include unusual combinations of flavors, such as savory muffins with cheese and herbs, or sweet muffins with unexpected fillings like zucchini or carrots. Innovative food products also include the use of novel ingredients like quinoa, chia seeds, and almond flour. Private label products and in-store bakeries are leading the charge in this health-focused muffin revolution. Bakery ingredients, such as eggs and dough, are being sourced from trusted suppliers to ensure the highest quality and freshest produce. Sugar substitutes, such as honey, agave nectar, and stevia, are being used to reduce the overall sugar content of muffins. Whole grains, such as oats, spelt, and rye, are being used as alternatives to refined flour. The muffins market is not just about healthier options, though. Consumers are also looking for novel desserts and innovative flavors, such as cardamom-infused muffins or chocolate chili muffins. The future of the muffins market lies in the balance between indulgence and health, with a focus on natural, wholesome ingredients and a commitment to reducing health risks associated with traditional baked goods.

Market Research Overview

Title: Muffins Market: Trends, Innovations, and Health Consciousness The muffins market is witnessing a surge in demand, especially among the younger cohort, who are experimenting with exotic flavors and customized products. Freshly baked, minimally-processed muffins made with healthy bakery ingredients are gaining popularity as between-meal snacks, despite the world obesity rate and health adversities associated with high-calorie foods. Supply channels are expanding beyond traditional bakeries to include online retail, specialty stores, and convenience stores. Innovative food products such as savory muffins, made with unusual ingredients like Cheese and Parsley, are attracting consumers looking for novel desserts and savory alternatives to sweet muffins. Muffin flavors are evolving, with an emphasis on natural ingredients, sugar substitutes, and whole grains as alternatives to refined flours and added sugars. The baking industry is responding with a range of private label items and in-store bakery products, catering to consumer culinary experimentation. Ingredients like eggs and dough are being used creatively to produce a variety of muffin flavors and textures, from sweet to savory. Non-conventional muffin ingredients, such as quinoa, chia seeds, and zucchini, are being explored for their health benefits and unique taste profiles. Despite these trends, concerns over health problems associated with high blood sugar, obesity, and cardiovascular diseases persist. Consumers are seeking healthier substitutes, such as sugar-free or low-sugar muffins, and muffin makers are responding with a range of options. In conclusion, the muffins market is a dynamic and evolving industry, driven by consumer preferences for fresh, customized, and healthier baked products. The use of natural ingredients, innovative flavors, and convenient supply channels is shaping the future of this market, as retailers and bakeries adapt to meet the changing demands of consumers.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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