Latest News:- Mouthwash Market: Offline is expected to lead the Distribution Channel segment during 2024-2028

Mouthwash Market to grow at a CAGR of 7.62% during 2024-2028

The Mouthwash Market is expected to grow at a CAGR of 7.62% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 2443.7 million. The global mouthwash market is witnessing a notable trend towards private-label mouthwash products, as retailers seek to enhance their profitability and address consumer preferences for affordable alternatives. These products, which are priced lower than branded counterparts, have gained traction among price-conscious consumers. Major retailers, including Walgreens Co. and Alibaba, are expanding their private-label mouthwash offerings worldwide, capitalizing on the escalating demand for mouthwash products that cater to consumer preferences for natural ingredients and alcohol-free options. The mouthwash market is poised for substantial growth in the upcoming years, fueled by heightened awareness of oral health and the need for specialized oral care solutions. 

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The Offline subsegment is expected to dominate the Distribution Channel segment during the forecast period 

Technavio analysts predict that the Offline subsegment will lead the Distribution Channel segment during 2024 and 2028 The offline distribution channel for mouthwash, comprised of hypermarkets, supermarkets, department stores, and pharmacies, experienced notable growth in 2022. This expansion was driven by the proliferation of major retailers, increasing the number of hypermarkets, supermarkets, specialty stores, and department stores. Key retailers, such as Walmart (including Walmart Stores and Sam's Club), Costco Wholesale, Target, and Tesco, significantly contributed to market growth. Consumers continue to be attracted to these retail formats due to enticing discounts and offers, enabling mouthwash manufacturers to expand their consumer base. Despite a gradual decline in revenue for the offline distribution channel due to the growing preference for online shopping, its significance in the mouthwash market remains substantial.

Here are the various ways based on which the market is segmented: 

• Distribution Channel
  • Offline
  • Online
• Type
  • Alcohol-based mouthwash
  • Alcohol-free mouthwash
• Geography
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa

Reasons to Purchase the Global Mouthwash Market Market Research Report by Technavio. What is in it for you?

• Wealth of Experience: Technavio is an established name in the world of market research. It holds an expertise of more than 20 years in the field, has published 21,000+ reports thereby extensively covering the area in various industries and range of regions
• Insight into Current Market Trends: Our research reports provide our readers insights into the latest market intelligence, competitor strategies, market trends, changes taking place in the industry and customer preferences, forecasted market opportunities that influence them to make better business decisions
• High ROI with Extensive Hands-on Research: Technavio is renowned for offering personalized market research reports as per unique business needs, delving deep into specific markets, product segments and demographics. Additionally, it is also well-known for providing high return on investments through its wide collection of data at pocket-friendly rates

There are several factors that are causing the market to flourish innovation and portfolio expansion

Learn which are the obstacles that the market is experiencing in the way of its growth by accessing the free PDF report

Research Analysis Overview

The mouthwash market encompasses a wide range of cosmetic and therapeutic dental products designed to improve oral hygiene, freshen breath, and address various dental health issues. Key ingredients include Chlorhexidine for bacterial infection, Fluoride for tooth decay prevention, and Diabetic risk reduction. Mouthwash is essential for Children's dental care, addressing bad breath, dental plaque, tooth loss, and Periodontal diseases like gingivitis and periodontitis. Hotels and Toiletries industries often include mouthwash as standard amenities. Dental care products cater to diverse needs, from Home-based oral care to those recommended by Dental practitioners for Dental health problems like Dry mouth, Mouth ulcers, Halitosis, Cavities, and Oral diseases. Mouthwash aids in preventing Bacterial infection, providing Fresh breath, and maintaining overall Oral hygiene. Medical conditions like Diabetes and various dental issues necessitate specific mouthwash formulations. Regular use of mouthwash contributes significantly to preventing Tooth decay, Dental caries, and addressing Periodontal diseases, ensuring a healthy and beautiful smile.

Market Research Overview

The global market for household and personal care products encompasses the sector dedicated to the research, development, and production of various consumer goods, including cosmetics, perfumes, masks, sex toys, hair wigs and extensions, polarized sunglasses, and more. According to Technavio's market analysis, the market size is determined by the consolidated revenue generated by the manufacturers of these products. Factors driving growth in this sector include the increasing disposable income, leading to higher consumer spending on luxury and lifestyle-related items.

The Mouthwash Market is experiencing significant growth, fueled by the innovation and portfolio expansion. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Contacts

Technavio Research
Jesse Maida
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