Authored By: Sarah
18 Nov 2020

Mouthwash Market Size to Grow by $ 526.57 mn During 2020-2024

Technavio has been monitoring the mouthwash market and it is expected to grow by $ 526.57 mn, accelerating at a CAGR of almost 2% during the forecast period. The growth trajectory of the market is traced through a detailed analysis of the prevalent market forces, trends, and drivers along with competitive benchmarking View Free Sample Report

Mouthwash Market: Europe to lead market growth during the forecast period

  • 33% of the market growth will originate from Europe during the forecast period.
  • Increase in awareness about oral health will be a key trend that will influence market growth significantly.
  • The Innovation and portfolio expansion will be a significant factor in driving the growth of the mouthwash market.

Mouthwash Market |  Increase in Awareness About Oral Health to Drive Growth 

Mouthwash Market: Key Competitors

The market is fragmented. The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions. Amway Corp ., Church & Dwight Co. Inc., Colgate-Palmolive Co., GlaxoSmithKline Plc, Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corp., Perrigo Co. Plc, The Procter & Gamble Co., and Unilever Group are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments.

For more insights on this market: Download a Free Sample Report

Mouthwash Market: Key Highlights of the Report for 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive mouthwash market growth during the next five years
  • Precise estimation of the mouthwash market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the mouthwash market industry across Europe, North America, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of mouthwash market vendors

Technavio has been monitoring the global mouthwash market and it is expected to grow by USD 526.57 million accelerating at a CAGR of 2% during the forecast period. The growth trajectory of the market is traced through a detailed analysis of the prevalent market forces, trends, and drivers along with competitive benchmarking. Download latest version with COVID-19 analysis Free Sample Report

Mouthwash Market |  Increase in Awareness About Oral Health to Drive Growth 

Mouthwash Market: Segmentation by Product

During 2019, the alcohol-containing mouthwash  segment accounted for the major share of the Mouthwash Market. The majority of mouthwash products available in the market contain ethanol (up to 25%), colorless alcohol that kills the germs in the mouth. Vendors are offering products for specific oral issues, such as gum disease and oral tissue problems to increase the sales of alcohol-containing mouthwash products in the global market, . As a result, the mouthwash market share growth by the alcohol-containing mouthwash segment will be significant during the forecast period. This report provides an accurate prediction of the contribution of all the segments to the growth of the mouthwash market size.

The increase in awareness about oral health is one of the key factors expected to trigger the market’s growth. Mouthwash products are gaining popularity as they continue to be a significant component of the oral care. Vendors in the market are increasingly focusing on creating awareness about the importance of mouthwash products in oral care routine as it aids in boosting the brushing and flossing experience. Some market players are also promoting their products as a quick and convenient solution for protection against germs.

Vendors are also developing several holistic distribution channels for catering to all types of consumers, leading to the emergence of omnichannel retailing. The expansion of distribution channels is likely to play a crucial role in the growing sales of mouthwashes, driving market growth. Several market players are launching informative and interactive websites for enhancing the customer reach as these websites offer expert advice on the use of mouthwashes.

Mouthwash Market: Vendor Analysis

The market is fragmented. The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions. Amway Corp ., Church & Dwight Co. Inc. and Colgate-Palmolive Co. are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments.

Technavio offers custom research reports with detailed insights on the impact of COVID-19 at an industry level, a regional level, and subsequent supply chain operations. This customized report will help clients keep up with new product launches in direct & indirect COVID-19 related markets. It will also provide insights on upcoming developments along with pipeline analysis of vendor operations and the impact of government regulations.

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19 Download a Free Sample Report 

 

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