Latest News - Mocktails Market: Bottle is expected to lead the Packaging segment during 2025-2029

The Mocktails Market is being driven by Increased preference for premium and artisanal mocktails

The Mocktails Market is expected to grow at a CAGR of 10.5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 261 million. In the evolving beverage market, CBD-infused mocktails represent an innovative category that caters to health-conscious consumers seeking relaxation, stress relief, and wellness benefits without the psychoactive effects of THC. CBD, a non-psychoactive cannabinoid, is renowned for its potential therapeutic properties, such as reducing anxiety, managing pain, and enhancing sleep. With the legalization and decriminalization of cannabis in various regions, including Canada and the Netherlands, opportunities have arisen for the development and commercialization of cannabis-derived products, particularly beverages. As regulatory frameworks continue to evolve and market entry barriers decrease, beverage companies are increasingly exploring the integration of CBD and cannabis extracts into their mocktail offerings to meet the growing demand for alternative wellness beverages. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Packaging
  • Bottle
  • Can
  • Cup
• Distribution Channel
  • Offline
  • Online
• Type
  • Fruit mocktails
  • Herbal mocktails
  • Creamy mocktails
  • Spicy mocktails
• End-User
  • Adults
  • Youth
• Flavor
  • Fruity
  • Spicy
  • Herbal
  • Floral
  • Citrus
  • Savory
• Base Ingredient
  • Fruit Juices
  • Syrups
  • Sparkling Water
  • Tea/Coffee
  • Non-Alcoholic Spirits
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • UK
  • APAC
    • China
    • India
    • Japan
  • South America
    • Argentina
    • Brazil
  • Middle East and Africa
    • Egypt
    • KSA
    • Oman
    • UAE

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increased preference for premium and artisanal mocktails
• Growing demand for low-sugar, low-calorie mocktails
• Incorporation of functional and health-enhancing ingredients into mocktails

However, the market also witnesses some limitations, which are as follows:

• Competition from alcoholic beverages
• Concerns associated with maintaining freshness and shelf life of mocktails
• Issues related to sourcing and seasonality of mocktail ingredients

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Market Scope in Mocktails Market Research Report

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Research Analysis Overview

The Mocktails Market encompasses a variety of offerings, including mocktail mixers and syrups, non-alcoholic spirits, and unique flavor combinations. Mocktail bars, catering, and events showcase these creations, while festivals and competitions celebrate the art of mocktail recipe development and menu design. Brands employ marketing strategies, branding, and packaging to distinguish themselves. Influencer marketing, education, training programs, and trends drive innovation, sustainability, accessibility, and community within the mocktail culture and lifestyle, fueled by the sober-curious movement and alcohol-free lifestyle choice.

Market Research Overview

The global non-alcoholic beverages industry encompasses sectors such as carbonated soft drinks, juices and concentrates, bottled water, functional beverages, sports drinks, and specialty beverages, including plant-based, prebiotic and probiotic, soy-based, dairy-based, and mocktail recipes. Technavio's market analysis estimates the market size based on the consolidated revenues of manufacturers in the non-alcoholic beverages sector, excluding sales from dispensing equipment. Key growth drivers include the increasing trend of new product innovations and launches, catering to the rising demand from health-conscious consumers, the sober curious movement, and the preference for low-alcohol and zero-proof cocktail options. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/