Authored By: Sarah
24 Aug 2024

Mocktails Market Size to grow by USD 142.65 million between 2024-2028

Technavio, a leading provider of market research reports, has released its latest study on Mocktails Market. This report offers a comprehensive analysis of the current market trends, emerging opportunities, and key challenges.

Key Highlights

  • Market Research Overview:

The global mocktails market is a significant segment within the expansive soft drinks market, which falls under the food and beverages sector according to Technavio's market research. The soft drinks market encompasses various categories, including carbonated beverages, juices and juice concentrates, bottled water, functional beverages, sports drinks, and others. These other categories consist of plant-based beverages, prebiotic and probiotic drinks, soy-based drinks, dairy-based drinks, and specialty drinks. Technavio calculates the market size for soft drinks based on the collective revenues generated by soft drink manufacturers, excluding sales of soft drink dispensing equipment. Factors driving the growth of the global soft drinks market include the continuous influx of innovations and new product launches. - The Mocktails Market is experiencing significant growth, fueled by the Increased preference for premium and artisanal mocktails. Businesses are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Know what is trending in the market - Access a free sample report! 

  • Major Findings

    • Increased preference for premium and artisanal mocktails
    • Growing demand for low-sugar, low-calorie mocktails
    • Competition from alcoholic beverages
    • Concerns associated with maintaining freshness and shelf life of mocktails
  • Growth Projections

The market size is estimated to grow by USD 142.65 million, at a CAGR of 8.05% during the forecast period. Emergence of CBD and cannabis-infused mocktails | Rise of DIY and home mixology culture for mocktails | Growing launches of seasonal and limited-edition mocktails by market vendors

For insights on company offerings- Request a sample report!

  • Regional Insights

The North American beverage market is witnessing a significant shift towards healthier, alcohol-free options, fueled by increasing consumer consciousness towards wellness. Mocktails, non-alcoholic beverages that mimic the taste and presentation of cocktails, are gaining popularity. Health-conscious consumers are demanding beverages crafted from natural, organic, and functional ingredients. Premiumization is a notable trend in the mocktails market, with companies offering high-end, artisanal products that deliver sophisticated and complex flavors. Innovative flavor combinations, creative presentations, and the use of premium ingredients are key differentiators for discerning consumers seeking authenticity, craftsmanship, and unique taste experiences.

Research Analysis Overview

The Mocktails Market has experienced significant growth in recent years, driven by the increasing demand for Alcohol-free Cocktails (Mocktails) in various sectors. Ready-to-drink (RTD) mocktails are gaining popularity in Food Services and Household/Retail segments due to their convenience and versatility. These mocktails come in various forms, including canned and bottled versions, and are often made from a mix of Iced tea, Soft drinks, Fruit juices, and other natural ingredients. Technological advancements such as blockchain, machine learning, and artificial intelligence are being employed to enhance the production and distribution of RTD alcoholic beverages and mocktails. The use of these technologies ensures product traceability, quality control, and consumer safety. Mocktails are typically made without the use of Spirit or Alcohol, making them a popular choice for those who prefer non-alcoholic drinks. The Cocktails industry is responding to this trend by offering a wider range of creative and delicious mocktail recipes. Some popular mocktails include Virgin Mojito, Virgin Mary, and Virgin Daiquiri. Overall, the Mocktails Market is expected to continue growing as consumers seek out healthier and more convenient options for socializing and relaxation.

About Technavio                                                                        

Technavio is a global market research company offering comprehensive reports and insights on various industries. Our research helps businesses make informed decisions by providing actionable data and trends. Technavio is based on four simple principles: easy-to-access reports, robust industry coverage, a focus on new and emerging technologies, and competitive pricing. We believe in helping companies and executives become better equipped to make faster, sounder, and more effective decisions. Technavio is one of the most influential market research and advisory firms in the world. We work with business and technology leaders to provide cutting-edge market research and insights to companies. 

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

Read News Read Less
Interested in this report?
Get your sample now!
Technavio
Document