Billion-Dollar Mobile Value-added Services (VAS) Market Analysis | Forecast and Trend through 2023-2027
According to Technavio's report, revenue is expected to grow by USD 723.25 billion between 2022 and 2027, the mobile value-added services (VAS) market has the potential to become a billion-dollar business. A compound annual growth rate (CAGR) of 15.76% is predicted for the market.
Some of the significant factors driving these quick market improvements are the rise in smartphone usage, the digitization of important businesses, and the quick uptake of mobile broadband. Product (mobile advertising, games, music, and video streaming, mobile money and m-commerce, and mobile publications), End-user (big businesses, small businesses, and medium-sized businesses), and Geography (APAC, North America, Europe, South America, and Middle East and Africa) are the three main ways to divide the market.
Mobile Value-added Services (VAS) Market
Emerging Trends to Impact Market Growth of the Mobile Value-added Services (VAS) Market:
When it comes to the mobile value-added services (VAS) sector, augmented reality (AR) is becoming more and more popular in location-based gaming. Augmented reality, or AR, is increasingly being used in location-based games. These games are made available by smartphones and wearables, and feature virtual material superimposed over real-world settings and objects. AR is compatible with most mobile devices and headgear, unlike virtual reality (VR) games, which call for specific gear. It is also platform-neutral.
The rising trend of merging AR with location-based services (LBS) in gaming is expected to attract substantial investments from major mobile value-added service (VAS) providers like Alphabet and Apple and the market is also expected to expand at the same time across the globe.
Core Companies: Some of the major market players in Mobile Value-Added Services (VAS) are Alphabet Inc., America Movil SAB de CV, Apple Inc., AT and T Inc., Call Up, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., InMobi Pte. Ltd., International Business Machines Corp., Monty Mobile, MyRepublic Ltd, OnMobile Global Ltd., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Singapore Telecommunications Ltd., Telcovas Solutions and Services Pvt Ltd., etc.
Organisations Infosys Ltd offers value-added services such as loyalty and rewards solutions, fraud prevention and detection services, behalf of services, advance authorizations, and alerts. Our report includes qualitative and quantitative analyses of market leaders with a wider understanding of the business ecosystem.
Technavio’s research report traces the growth trajectory of the market and provides a detailed analysis of the prevalent market forces, trends, and drivers along with key companies which are likely to impact the market in focus. Track down a detailed analysis of the prevalent market forces, trends, and drivers that are likely to impact the market in focus in our report.
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