Latest News- Mobile Gaming Market: Online is expected to lead the Platform segment during 2025-2029

The Mobile Gaming Market is being driven by Rising popularity of multiplayer mobile games

The Mobile Gaming Market is expected to grow at a CAGR of 11.3% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 82.4 billion. In the dynamic mobile gaming market, free-to-play titles, which operate under the freemium business model, serve as a strategic avenue for gaming providers to engage users and monetize their offerings. These games, accessible via the Google Play Store and Apple App Store, offer a cost-free download for users. In-game transactions, facilitated through virtual currencies, enable users to purchase virtual goods, such as clothing, models, and other enhancements. Occasionally, real currency is spent on virtual products like coins, magic wands, houses, guns, and swords. Notable examples of free-to-play mobile games include Clash of Clans, Pokemon GO, The Sims FreePlay, and Brawl Stars. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Platform
  • Online
  • Offline
• Type
  • Casual gaming
  • Professional gaming
• Geography
  • APAC
    • China
    • India
    • Japan
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • Middle East and Africa
  • South America
    • Brazil

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising popularity of multiplayer mobile games
• Rising adoption of AR-based mobile games
• Increasing number of strategic partnerships and acquisitions

However, the market also witnesses some limitations, which are as follows:

• Increasing cost of mobile gaming development
• Adverse effects of mobile gaming on user health
• Risk of cybercrimes in online mobile gaming

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Market Scope in Mobile Gaming Market Research Report

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Research Analysis Overview

The mobile gaming market is experiencing significant growth due to increased advertising investment in the gaming industry. Smartphones, with their advanced hardware capabilities, offer product differentiation for advertisers using various strategies. Unity Technologies and other game engines enable developers to create immersive games, despite battery drain and screen resolution concerns. 5G and ultra-low latency enhance the mobile gaming experience, but geopolitical tensions and smartphone penetration present challenges. Cloud gaming services, such as Google Play and Apple App Store, leverage hyper-scale cloud capabilities to deliver in-app purchases, social connectivity, and multiplayer gaming experiences. Game developers, including Electronic Arts and indies, continue to innovate, while tablets and cloud gaming further expand the market. Advertisers must consider these factors when implementing effective advertising strategies.

Market Research Overview

The mobile gaming market is a significant segment of the global interactive home entertainment industry, encompassing companies that develop and monetize mobile gaming applications. This sector's growth is driven by the widespread adoption of smartphones, which offer advanced hardware capabilities, including high-resolution screens and improved battery life, provided by Unity Technologies and others. Advertising investment in mobile gaming is a strategic priority, with targeted advertisement strategies leveraging smartphone penetration and geopolitical tensions. Ericsson's 5G technology reduces latency, enhancing the user experience. In-game purchases contribute to revenue generation, with product differentiation a key competitive advantage.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/