Authored By: Sarah
19 Jan 2021

Mobile Augmented Reality Market Size to Grow by $ 839.97 bn through 2021-2025  

Technavio research projects the mobile augmented reality market to grow by $ 839.97 bn, accelerating at a CAGR of over 94% till 2025. The growth trajectory of the market is traced through a detailed analysis of the prevalent market forces, trends, and drivers along with competitive benchmarking View Free Sample Report

Mobile Augmented Reality Market: Key Market Driver

One of the primary factors that will trigger the growth of the mobile augmented reality market size is increasing dependence on apps and proliferation of AR apps for numerous activities. This research report provides a comprehensive analysis of all the factors that are likely to propel market growth, taking into account the market trends as well as challenges that are likely to impede growth. The objective of this research report is to equip clients with actionable insights that will help them leverage opportunities and formulate growth strategies for their business.

Mobile Augmented Reality Market 2021-2025 | The US and Canada Emerge as Key Markets for Mobile Augmented Reality Driving Growth

Mobile Augmented Reality Market: Vendor Analysis

The market is fragmented due to the presence of several players. The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions. Alphabet Inc., Apple Inc., Blippar Ltd., Independiente Communication Ltd., Lenovo Group Ltd., Magic Leap Inc., PTC Inc., Seabery Augmented Technology SL group, Seiko Epson Corp., and Zugara Inc. are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments.

Technavio also offers custom research reports with detailed insights assessing the market from a global as well as regional perspective. This customized report will help clients keep up with new product launches in direct & indirect or related markets. It will also provide insights on upcoming developments along with a pipeline analysis of vendor operations and the impact of government regulations.

For more insights on this market: Download a Free Sample Report

The Global Mobile Augmented Reality Market is expected to grow by USD 839.97 billion accelerate accelerating at a CAGR of over 94% during the forecast period. Although the Information Technology industry is expected to witness mixed growth as a result of COVID-19, the impact of the pandemic on the market in focus is also expected to remain neutral. Technavio evaluates the market with a detailed investigation into the market forces, emerging trends, and growth drivers. It also provides competitive benchmarking to equip clients with actionable insights that will help them navigate through the current market scenario. Preview our latest report with COVID-19 Impact Analysis

"The increasing dependence on apps and proliferation of AR apps for numerous activities will drive the growth prospects for the global Mobile Augmented Reality Market in the forthcoming years. 40% of the market’s growth will originate from North America during the forecast period", says senior research analyst for the Information Technology Industry at Technavio.

Mobile Augmented Reality Market 2021-2025 | The US and Canada Emerge as Key Markets for Mobile Augmented Reality Driving Growth

Mobile Augmented Reality Market: End-userSegment Highlights

  • End-user Segmentation: Enterprise, Consumer 
  • The enterprise segment comprises of industries such as advertising, marketing, aviation, education, healthcare, logistics, retail, and tourism, which use AR for commercial purposes. AR has the potential to bring about significant changes in the operational processes of an organization.

Mobile Augmented Reality Market: Competitive Analysis

  • The Mobile Augmented Reality Market is fragmented due to the presence of several vendors.
  • Market vendors are focused on market expansion, innovations, and expansion of distribution networks.
  • Alphabet Inc., Apple Inc., Blippar Ltd., Independiente Communication Ltd., Lenovo Group Ltd., Magic Leap Inc., PTC Inc., Seabery Augmented Technology SL group, Seiko Epson Corp., and Zugara Inc. are some of the major market participants. Although the increasing dependence on apps and the proliferation of AR apps will offer immense growth opportunities,  hardware limitations will challenge the growth of the market participants. 

Technavio provides custom research reports with detailed insights on the impact of COVID-19 with respect to the industry, region, and supply chain operations. This customized report will help clients keep up with new product launches in direct & indirect COVID-19 related markets. It will also provide insights on upcoming developments along with pipeline analysis of vendor operations and the impact of government regulations. Download a Free Sample Report 

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