Latest News- Mobile Advertising Market: Search is expected to lead the Type segment during 2025-2029

The Mobile Advertising Market is being driven by Growth in in-app advertising

The Mobile Advertising Market is expected to grow at a CAGR of 14.3% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 430.9 billion. Programmatic advertising represents a significant advancement in digital marketing, providing businesses with numerous advantages that have led to an increase in advertising spending in this area. Real-time data and insights are among the most compelling benefits, enabling advertisers to optimize campaigns and engage consumers more effectively. Programmatic advertising also ensures transparency, offering real-time access to essential metrics, such as ad placement, costs, and viewership numbers. By eliminating intermediaries and streamlining the advertising process, programmatic advertising empowers marketers to communicate directly with their audiences and gain a deeper understanding of their target demographics. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Search
  • Display
  • Video
  • Others
• End-user
  • Large enterprise
  • SMEs
• Component
  • Platforms
  • Services
• Geography
  • North America
    • Canada
    • Mexico
    • US
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Europe
    • Germany
    • UK
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growth in in-app advertising
• Introduction of video advertisements
• Emerging trend of social media

However, the market also witnesses some limitations, which are as follows:

• Rising privacy and security concerns
• Growing adoption of ad-blocker solutions
• Lack of relevant mobile advertisements

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Market Scope in Mobile Advertising Market Research Report

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Research Analysis Overview

The Mobile Advertising Market encompasses various advanced advertising formats such as rich media ads and interactive ads. It offers features like mobile wallet integration, cross-device tracking, and cross-channel attribution through predictive modeling and AI-powered advertising. Creative testing, ad copywriting, call-to-action (CTA), user experience (UX), mobile design, and user interface (UI) are crucial elements. Engagement tools include push notifications, in-app messaging, email marketing, SMS marketing, affiliate marketing, influencer marketing, performance marketing, attribution modeling, marketing automation, customer segmentation, and mobile app development.

Market Research Overview

The global media and entertainment market encompasses businesses providing advertising, broadcasting, cable and satellite, publishing, movies and entertainment, interactive home entertainment, interactive media and services, and gambling solutions. According to Technavio, the advertising market size is determined by the consolidated revenues of device manufacturers and software, services, and solution providers. This market comprises a company's total expenditure on advertising, marketing, and public relations services, both online and offline, excluding digital advertising revenues. Key growth drivers for the advertising market include the evolving media consumption habits, particularly in markets with extensive broadband penetration, and the increasing influence of AI and algorithms in shaping personalized content recommendations.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/