The mobile advertising market share will post an incremental growth of USD 290.16 billion, progressing at a CAGR of 12.54% during the forecast period. The emerging trend of social media will offer immense growth opportunities to market vendors. The market is fragmented, and the vendors are deploying growth strategies such as low-pricing strategies and strengthening the local customer base to compete in the market.
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The mobile advertising market is segmented by type (search, display, video, and others), end-user (large enterprise and SMEs), and geography (North America, APAC, Europe, South America, and Middle East and Africa).
The growth of the mobile advertising market size in the search segment will be significant during the forecast period. Search ads are the most popular mode of mobile advertising and will continue to be the same during the forecast period.
APAC is estimated to contribute 49% to the growth of the global market. With the increasing availability of Wi-Fi and mobile internet connections such as 5G and the use of apps and web browsers, advertisers have the option to use in-app advertising as a way of effective marketing.
The emerging trend of social media will directly influence the sales of mobile advertising. In addition, the incorporation of AR in advertising is one of the major mobile advertising market trends that will positively impact market growth. However, factors such as the growing adoption of ad-blocker solutions will hamper the mobile advertising market growth.
The market is fragmented due to the presence of several players. Some of the major mobile advertising market vendors are Alphabet Inc., AppLovin Corp., Criteo SA, DIGI117 Ltd., Digital Turbine Inc., DotC United Group, EPOM, GUMGUM Inc., InMobi Pte. Ltd., ironSource Ltd., Leadbolt Pty Ltd., Matomy Media Group Ltd., Media and Games Invest SE, Meta Platforms Inc., MOLOCO Inc., Otello Corp. ASA, Unity Software Inc., Verizon Communications Inc., Yeahmobi Inc., and Zynga Inc.
To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions.
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Precise market size estimation during the forecast period 2023-2027.
CAGR of the mobile advertising market forecast during 2023-2027.
Market-level data on units, average selling prices, and values of the mobile advertising market share.
Prediction of the upcoming trends, drivers, and factors that challenge the growth of the mobile advertising market.
Mobile advertising market industry growth across North America, APAC, Europe, South America, and Middle East and Africa.