The fragrances market share in the Middle East will post an incremental growth of USD 1.24 billion, progressing at a CAGR of 6.5% during the forecast period. The replenishing personal grooming will offer immense growth opportunities to market vendors. The fragrances market in the Middle East is fragmented, and the vendors are deploying growth strategies such as low-pricing strategies and strengthening the local customer base to compete in the market.
Technavio’s report on “Fragrances Market in Middle East by Distribution Channel and Geography - Forecast and Analysis 2022-2026” provides a detailed analysis of the prevalent market forces, trends, and challenges likely to impact the market in focus.
The fragrances market in the Middle East is segmented by distribution channel (offline and online) and geography (Saudi Arabia, United Arab Emirates, Jordan, and Rest of Middle East).
The growth of the fragrances market size in the Middle East by the offline segment will be significant during the forecast period. Retail stores offer more convenience of trying and testing products before purchasing which will drive market growth. Saudi Arabia, the United Arab Emirates, Jordan, and the Rest of the Middle East are the key markets for fragrances in the Middle East in the Middle East.
The replenishing of personal grooming will directly influence the fragrances market in the Middle East. In addition, the expansion of the e-commerce market is one of the major fragrances market trends in the Middle East will positively impact the market growth. However, factors such as the side effects of fragrance ingredients will hamper the fragrance market growth in the Middle East.
The market is fragmented due to the presence of several players. Some of the major fragrances market vendors in the Middle East are Allied Enterprises LLC, Anfas, DESIGNER SHAIK Inc., Emirates Pride Perfume, Kayali, KHALIS PERFUMES, Lootah Perfumes, Majan, MASH CONCEPT INVESTMENT LLC, ODICT GENERAL TRADING Co., Oman Luxury, Rasasi, Splash Fragrance, Swiss Arabian, The Fragrance Kitchen, The Spirit of Dubai FZC, WIDIAN, and YAS Perfumes.
To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions.
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Precise market size estimation during the forecast period 2022-2026.
CAGR of the fragrances market in the Middle East forecast during 2022-2026.
Market-level data on units, average selling prices, and values of the fragrances market share in the Middle East.
Prediction of the upcoming trends, drivers, and factors that challenge the growth of the fragrances market in the Middle East.
Fragrances industry growth across the Middle East.