Authored By: Sarah
11 Jul 2024

 Microlearning Market to grow by USD 4028.21 million between 2024-2028

According to a research report “ Microlearning Market” by Component (Solution, Services) Industry Application (Retail, Manufacturing and logistics, BFSI, Healthcare, Others) Geography (North America, APAC, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 4028.21 million at a CAGR of  17.95% during the forecast period. Microlearning has revolutionized traditional education methods in various educational institutions. Governments worldwide have embraced e-learning initiatives to enhance education services. For instance, India's PM E-Vidhya program unifies digital and online education, while the US NASA App offers NASA mission insights through multimedia content. Australia's AirForce News Australia, ANGB Birds, and ABS Stat apps expand knowledge reach. These government-backed microlearning solutions underscore the market's potential for delivering accessible, efficient, and effective educational content..

Browse market data tables, figures, and in-depth TOC on “Microlearning Market” by Component (Solution, Services) Industry Application (Retail, Manufacturing and logistics, BFSI, Healthcare, Others) Geography (North America, APAC, Europe, South America, Middle East and Africa) Global Forecast to 2028.

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By Component, the Solution segment is projected to dominate the market size in 2024.

In the microlearning market, the retail sector, encompassing both brick-and-mortar stores and e-commerce platforms, represents the largest segment. Superior customer service and business productivity are key differentiators for retail vendors. High employee turnover in the retail industry necessitates continuous training efforts. Corporate microlearning solutions, offering cost-effectiveness and time efficiency, serve as an optimal training solution for retailers in the global market.

By Industry Application, Retail  segment is expected to hold the largest market size for the year 2024.

In the microlearning market, the solution segment holds the largest market share, driven by the proliferation of cloud services enabling the transformation of solutions into mobile applications. This accessibility via smartphones is further bolstered by the increasing adoption of education apps and digital media, such as videos and MOOCs, in education sectors worldwide. Innovative technologies, including AR textbooks and apps, are increasingly utilized by teachers in higher education to boost training effectiveness.

North America is forecasted to hold the largest market size by region in 2024.

The North American region is expected to lead the global microlearning market in 2022, driven by the widespread adoption of technology for employee training by businesses. This trend is fueled by the growth of e-learning, which presents significant opportunities for microlearning providers in the region. Organizations in North America are particularly drawn to gamification, which can boost engagement and loyalty by an average of 30%, as well as increase revenue.

The Microlearning Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Axonify Inc.
  • Bigtincan Holdings Ltd.
  • BTS Group AB
  • Cornerstone OnDemand Inc.
  • Cross Knowledge
  • ELB Learning
  • Epignosis LLC
  • Gnowbe Group Ltd.
  • GoSkills Ltd.
  • Inkling Systems Inc.
  • International Business Machines Corp.
  • iSpring Solutions Inc.
  • Larsen and Toubro Ltd.
  • Multiversity Pvt. Ltd.
  • Pryor Learning
  • Qstream Inc.
  • Ltd.
  • SweetRush Inc.
  • Neovation Corp.

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Research Analysis Overview

The Microlearning market has experienced significant growth in recent years, with instructors and teachers adopting video conferencing tools for virtual tutoring. Edtech investments from businesses have fueled this trend, enabling personnel to receive results-oriented training in a skill-based manner. The Microlearning industry caters to enterprises seeking to control and streamline processes, with internal IT staff overseeing the implementation of machines and technology. This approach benefits not only office personnel but also factory workers and technicians, who can access training lessons on demand. Microlearning, a key component of the Learning Pyramid model, emphasizes observing, reading, and listening for optimal learning outcomes. Language applications are also integral to this approach, allowing users to learn at their own pace in educational institutions, homes, and workplaces. Simulation learning further enhances the effectiveness of microlearning by providing opportunities to practice and apply new skills.

Market Research Overview

The Microlearning market has gained significant traction in the realm of Edtech investments, particularly among businesses and personnel seeking results-oriented training. This modern learning approach, which involves delivering small, focused learning units, is ideal for employees in diverse industries, including telecom and IT, manufacturing, and services. Microlearning caters to the needs of students, teachers, and workers, enabling them to acquire new skills and knowledge in a flexible, convenient format. Microlearning solutions, such as on-premises microlearning solutions and cloud-based platforms, offer various formats, including game-based learning, gamification, and simulation learning. These platforms provide measurable results, making them a promising learning approach for businesses looking to upskill their workforce and develop talent. The microlearning industry targets a broad audience, including factory workers, technicians, and mobile workers, who often face routine, long-hour jobs with scalability limitations. Microlearning caters to learners who may lack motivation in traditional classroom learning or face challenges in accessing face-to-face interaction. Microlearning solutions encompass various technological adoptions, including video conferencing tools, virtual tutoring, language applications, and digital devices. These platforms offer a range of benefits, from improving quality and efficiency in training programs to enhancing the learning experience through personalized, interactive content.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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