Mexico Coffee Market Size 2024-2028: Trends, Segments, and Key Insights

The Mexico coffee market is forecast to grow significantly from 2023 to 2028, with an increase of USD 1.05 billion at a compound annual growth rate (CAGR) of 5.97%. Driven by rising consumer demand, especially from Generation Z, and a shift towards organic coffee, the market is expected to expand rapidly. Key regulations, such as NOM-0014-CONACYT-2016, which promotes sustainable farming practices and sets quality standards, also shape the growth of the coffee industry in Mexico. However, the market faces challenges from environmental issues like droughts, pests, and price volatility. Coffee-producing regions like Maragogipe and Pluma are central to Mexico’s coffee industry.

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Market Segmentation

The Mexico coffee market is segmented by type, distribution channel, and geography.

• By Type:

  • Instant Coffee
  • Fresh Roasted and Ground Coffee
  • RTD Coffee
  • Coffee Pod

• By Distribution Channel:

  • Offline
  • Online

• By Geography:

  • Mexico

By Type Insights

The instant coffee segment is poised for significant growth during the forecast period. With a high demand among Generation Z, who are seeking convenient, on-the-go options, the instant coffee segment continues to dominate. This demand is further fueled by affordability, simplicity, and extended shelf life, which make instant coffee a popular household product in Mexico.

Market Dynamics

• Drivers:

  • The popularity of coffee, especially among millennials and Generation Z, is driving the market growth. As economic improvements increase accessibility to premium coffee beverages, these demographics are increasingly willing to pay a premium for high-quality and ethically sourced coffee.

• Trends:

  • The demand for organic coffee is a key trend. Coffee consumers are becoming more focused on organic, natural, and environmentally friendly products. Mexican regions such as Chiapas and Veracruz, known for their high-quality Arabica beans, are seeing a rise in organic coffee consumption, particularly in cities like Mexico City, Guadalajara, and Monterrey.

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• Challenges:

  • Adverse environmental conditions, such as drought, frost, and coffee rust, pose significant risks to coffee production in Mexico. These factors, along with price volatility and competition from other beverages, continue to challenge the market.

Key Companies in the Market

Several key players are shaping the Mexican coffee industry:

• Alfa Corporativo S.A. de C.V – Offers coffee under the brand ElCazo Mexicano.
• Associated British Foods Plc
• Cafesca
• Fresh Roasted Coffee LLC
• JDE PEETs NV
• Keurig Dr Pepper Inc.
• Louis Dreyfus Co. BV
• LUIGI LAVAZZA S.p.A.
• Melitta Group Management GmbH & Co. KG
• Nestle SA
• Sabormex SA de CV
• Starbucks Corp.
• Strauss Coffee BV
• The J.M. Smucker Co.
• Volcanica Coffee

Future Market Insights

As consumer preferences shift towards higher-quality, ethically sourced, and organic coffee, Mexico’s coffee industry is expected to continue expanding. The emphasis on sustainable farming practices and certifications like Fair Trade and Rainforest Alliance will further influence the market. With increasing demand from younger generations and innovations in coffee formats, the market is poised for substantial growth through 2028.