Authored By: Sarah
22 Jul 2024

 Metaverse Market Size to grow by USD 3920.2 billion between 2024-2028

According to a research report “ Metaverse Market” by Device (VR or AR devices, Computing devices) Component (Hardware, Software, Services) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 3920.2 billion, at a CAGR of 63.64% during the forecast period. In the business realm, the adoption of Virtual Reality (VR) and Augmented Reality (AR) technology has witnessed a substantial surge over the last decade. This trend is driven by both professional and personal applications. A growing number of clients are actively demanding VR solutions, while others express curiosity and seek information. Metaverse, a cutting-edge technology, represents the next frontier in mixed reality (VR/AR) applications. Unlike traditional VR programs, Metaverse offers unlimited access. The integration of AR elements in Metaverse enhances virtual spaces by decoding tags and annotations, enabling some aspects to be projected into the physical world in a controlled manner. This innovation opens up new possibilities for businesses to engage with their customers in immersive and interactive ways..

Browse market data tables, figures, and in-depth TOC on “Metaverse Market” by Device (VR or AR devices, Computing devices) Component (Hardware, Software, Services) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Device, the VR or AR devices segment is projected to dominate the market size in 2024

In the Metaverse Market landscape, VR/AR devices hold the largest market share in 2023. This segment encompasses various headsets, smart glasses, and lenses, enabling users to engage with the metaverse platform. New product launches and expanding applications in metaverse and other sectors are fueling this segment's moderate growth. The rising trend of 360-degree videos and VR/AR gaming on the metaverse significantly boosts the demand for advanced VR/AR technology.

By Component, Hardware  segment is expected to hold the largest market size for the year 2024

The hardware sector is projected to experience significant revenue growth during the forecast period, driven by the adoption of advanced technologies such as headsets, smart glasses, and lenses for interfacing with metaverse platforms. A metaverse experience, which can be web or mobile-based, utilizes a camera to modify or enhance the user's perception of a virtual world. In industries like finance, AR technology can revolutionize data visualization, virtual trading, VR payments, and virtual branches, enhancing the client experience and streamlining transactions via mobile devices. The rise of mobile financial transactions necessitates the integration of AR technology to personalize and optimize user interactions.

North America is forecasted to hold the largest market size by region in 2024

In the realm of digital innovation, the Metaverse Market represents a significant business opportunity. This immersive virtual environment offers brands and businesses the chance to establish a presence in a 3D, interactive space. By leveraging advanced technologies such as virtual and augmented reality, companies can engage customers in new and unique ways, driving revenue growth and enhancing brand awareness. The Metaverse Market presents a fertile ground for businesses seeking to expand their reach and connect with consumers in a more immersive and engaging manner.

The Metaverse Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Accenture Plc
  • Active Theory LLC
  • Animoca Brands Corp. Ltd.
  • ByteDance Ltd.
  • CL Educate Ltd.
  • Decentraland Foundation
  • Devden Creative Solutions Pvt. Ltd.
  • Epic Games Inc.
  • GoMeta Inc.
  • Infosys Ltd.
  • Magic Leap Inc.
  • Meta Platforms Inc.
  • Microsoft Corp.
  • Mobiloitte Technologies
  • NexTech AR Solutions Corp.
  • NVIDIA Corp.
  • Queppelin
  • Roblox Corp.
  • Tencent Holdings Ltd.
  • Unity Technologies Inc.
  • Wilkins Avenue AR

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Research Analysis Overview

The Metaverse market is a rapidly growing sector at the intersection of virtual reality (VR), augmented reality (AR), and cryptocurrency. Smart glasses and MR headsets are the latest additions to the immersive technology landscape, offering a more discreet and convenient way to experience the Metaverse. VR headsets, on the other hand, provide a fully immersive experience for gaming, entertainment, and simulation applications. The Metaverse is transforming industries such as e-commerce, social media, and online shopping, allowing consumers to browse and purchase products in a more engaging and interactive way. Enterprises are also leveraging the Metaverse for training, collaboration, and marketing. Mobile networks are essential for enabling seamless access to the Metaverse, with 5G technology set to revolutionize the way we connect and communicate in virtual worlds. Meta, the parent company of Facebook, is leading the charge with its Metaverse initiatives, including the XR Immersive Stream, which aims to bring live events to the Metaverse. The Metaverse is also transforming industries such as aerospace, where VR simulations are being used for pilot training, and the medical sector, where 3D modeling software is being used for surgical planning. The entertainment sector is also embracing the Metaverse, with blockchain technology enabling new forms of digital ownership and monetization. The Metaverse is set to disrupt industries from airlines and ground crew to education and beyond, offering new opportunities for innovation and growth.

Market Research Overview

The Metaverse market, a collective term for virtual worlds and immersive experiences, is experiencing exponential growth with the involvement of key players like Epic Games and the emergence of new technologies such as XR (Extended Reality). This marketplace, which includes virtual real estate, artwork, digital assets, and data sharing, is witnessing increased network demand due to the influx of gaming players, startups, and enterprises. The Metaverse encompasses various industries like tourism and hospitality, healthcare, and the entertainment industry, utilizing XR technologies such as smart helmets, smart glasses, MR headsets, and VR headsets. Metaverse marketplaces offer opportunities for online events, workplace collaboration, and e-commerce, with cryptocurrency transactions enabling secure and seamless trade. However, challenges such as network safety, traffic management, and electromagnetic frequency concerns must be addressed. The Metaverse is also poised to revolutionize sectors like aerospace, healthcare, and education through simulation, training, and data sharing. With the integration of blockchain technology, the Metaverse market promises a secure and transparent environment for content creation, online shopping, and social media interactions.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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