The metaverse in FMCG market share will post an incremental growth of USD 2.11 billion, progressing at a CAGR of 21.8% during the forecast period. The growing number of FMCG brands entering the metaverse platform will offer immense growth opportunities to market vendors. The metaverse in FMCG market is concentrated, and the vendors are deploying growth strategies such as low-pricing strategies and strengthening the local customer base to compete in the market.
Technavio’s report on “Metaverse in FMCG Market by Platform and Geography - Forecast and Analysis 2022-2026” provides a detailed analysis of the prevalent market forces, trends, and challenges likely to impact the market in focus.
The metaverse in FMCG market is segmented by Platform (Computer, mobile, and headset) and Geography (North America, Europe, APAC, Middle East and Africa, and South America)
The growth of the metaverse in the FMCG market in the computer segment will be significant during the forecast period. By geography, factors such as the presence of major vendors, growing investments in AR technology, rise in the adoption of applications that are technologically advanced, and strong research activities will increase the metaverse application. These factors will facilitate the metaverse in FMCG market growth in North America.
45% of the market's growth will originate from North America during the forecast period. The US is the key market for metaverse in FMCG in North America.
The growing number of FMCG brands entering the metaverse platform will directly influence the sales of the metaverse in the FMCG market. In addition, the strategic imperatives taken by FMCG players in the metaverse market are the major metaverses in the FMCG market trends that will positively impact the market growth. However, the privacy and security concerns over the metaverse will hamper the metaverse in the FMCG market growth.
The market is concentrated due to the presence of several players. Some of the major metaverse in the FMCG market vendors are Autodesk Inc., Decentraland, KINAHANS META, Matterport Inc., Meta Platforms Inc., NVIDIA Corp., and Unity Software Inc.
To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions.
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Precise market size estimation during the forecast period 2022-2026.
CAGR of the metaverse in FMCG market forecast during 2022-2026.
Market-level data on units, average selling prices, and values of the metaverse in FMCG market share.
Prediction on the upcoming trends, drivers, and factors that challenge the growth of the metaverse in the FMCG market.
Metaverse in FMCG industry growth across North America, Europe, APAC, Middle East and Africa, and South America.