Latest News- Menstrual Cups Market: Reusable menstrual cups is expected to lead the Product segment during 2024-2028

The Menstrual Cups Market is being driven by Increasing number of product innovations and customizations

The Menstrual Cups Market is expected to grow at a CAGR of 4.38% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 367.8 million. In the menstrual cups market, digital marketing strategies have significantly boosted sales and expanded market reach. Vendors have leveraged digital platforms to effectively promote their products and penetrate new markets, particularly in developing countries. For instance, MediAceso Pvt. Ltd, the developer of SheCup in India, experienced a surge in sales, averaging 300-500 units monthly, following the implementation of a new digital marketing strategy. This included collaborating with Amazon for online sales and upgrading their payment gateway. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Reusable menstrual cups
  • Disposable menstrual cups
• Distribution Channel
  • Retail
  • Online
• Geography
  • North America
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
    • India
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing number of product innovations and customizations
• Benefits of menstrual cups over substitute products
• Tax exemption on menstrual products

However, the market also witnesses some limitations, which are as follows:

• Strong presence of substitute products
• Lack of awareness regarding menstrual hygiene practices in developing countries
• Social stigma associated with menstruation and poor access to hygiene practices

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Market Scope in Menstrual Cups Market Research Report

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Research Analysis Overview

Menstrual cups have emerged as a popular alternative to traditional disposable menstrual products like pads and tampons, particularly among women with conditions like Endometriosis. These reusable cups, made of natural rubber, thermoplastic, or medical-grade silicone, collect menstrual fluid in a bowl-shaped container. They are reusable and can last up to 10 years, making them a sustainable choice. Pharmacies and online retailers stock menstrual cups in various sizes and materials. Some are made of natural rubber, while others use thermoplastic elastomer or medical-grade silicone. Disposable menstrual cups, although less sustainable, are also available. However, concerns regarding the use of dyes, fibers, and chemicals in menstrual products have led to a shift towards natural and sustainable options. Government awareness campaigns have played a crucial role in promoting the use of reusable menstrual products, reducing plastic waste, and minimizing exposure to hormone therapy. Menstrual cups come in various sizes and shapes, including bells and bowls. They are easy to use, leak-free, and can be cleaned with warm water and mild soap. While some women may prefer the feel of natural rubber, others may opt for thermoplastic or medical-grade silicone. In conclusion, menstrual cups offer a sustainable and eco-friendly alternative to disposable menstrual products. Made of natural rubber, thermoplastic, or medical-grade silicone, they are reusable, leak-free, and free from the chemicals and dyes found in traditional menstrual hygiene products. With increasing awareness and availability, menstrual cups are becoming a popular choice for women seeking a more natural and sustainable approach to menstruation.

Market Research Overview

The global market for household and personal care products encompasses the production and R&D sectors of various consumer goods, including cosmetics, perfumes, masks, sex toys, hair wigs and extensions, and polarized sunglasses. According to Technavio, the market size is determined by the collective revenue generated by manufacturers. Factors driving growth in this sector include the positive correlation between disposable income and discretionary spending, which encompasses the purchase of luxury and lifestyle-related items, such as menstrual cups. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/