Latest News- Mens Underwear Market: Boxer brief is expected to lead the Type segment during 2025-2029

The Mens Underwear Market is being driven by Rising consciousness regarding health and hygiene

The Mens Underwear Market is expected to grow at a CAGR of 5.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 13.00 billion. In the dynamic mens underwear market, leading companies including Jockey, Hugo Boss, Ralph Lauren Corp., and PVH Corp., are investing significantly in research and development to cater to diverse body types and sizes. They employ advanced tailoring techniques and innovative materials such as viscose and merino wool to enhance comfort and moisture management. For instance, Saxx Underwear has revolutionized the industry with its 3D hammock-shaped pouches, which feature mesh panels and non-exposed stitching to minimize chafing. Additionally, the brand has introduced 3D shaping with nine panels of fabrics to optimize functionality and fit for hamstrings, glutes, quadrics, and thighs. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Boxer brief
  • Briefs
  • Trunks
  • Boxers
  • Others
• Material
  • Cotton
  • Polyester
  • Modal
  • Nylon
  • Others
• Distribution Channel
  • Offline
  • Online
• Age Group
  • 26-35 year
  • 36-45 year
  • 15-25 year
  • Above 45
• Geography
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • North America
    • Canada
    • Mexico
    • US
  • Europe
    • Germany
    • UK
  • Middle East and Africa
  • South America

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising consciousness regarding health and hygiene
• Rise in demand for cotton-based underwear
• Increasing tendency of using natural and good quality innerwear for men

However, the market also witnesses some limitations, which are as follows:

• Issues related to purchasing the product
• Issues related to product quality provided by local vendors
• Lack of awareness regarding hygiene and health in third world countries

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Market Scope in Mens Underwear Market Research Report

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Research Analysis Overview

The Mens Underwear Market is witnessing significant growth due to increasing awareness about personal health and hygiene. Consumers prioritize the best fit and preferred fabric types like Cotton, Polyester, Nylon, Rayon, Silk, and Cotton blends. Fashion trends and changing consumer lifestyles influence product demand. Intimate product designs include Thongs, C-strings, Tangas, and Jockstraps. Apparel sales encompass Underwear bottoms and Undershirts. Millennials prefer Color, Print, and Style variations from brands like Jockey, Garçon Model, N2N, and Modern Retailing Stores.

Market Research Overview

The Mens Underwear market is a significant segment of the larger global textiles, apparel, and luxury goods market. Factors driving growth in this sector include increasing awareness of health and personal hygiene, the demand for best fit and comfort, and evolving fashion trends. Consumer lifestyles are also changing, leading to a higher preference for convenient and flexible clothing options. These trends are expected to boost market demand. The global textiles, apparel, and luxury goods market encompasses companies involved in the manufacturing and marketing of textiles, apparel, accessories, and luxury goods, excluding footwear. Key growth drivers in this market include the expanding working population of women, leading to increased disposable income and spending power on apparel, accessories, and luxury goods.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/