Authored By: Sarah
11 Jul 2024

 Mens Underwear Market Size to grow by USD 11.65 billion between 2024-2028

According to a research report “ Mens Underwear Market” by Type (Boxer brief, Briefs, Trunks, Boxers, Others) Material (Cotton, Polyester, Modal, Nylon) Geography (APAC, North America, Europe, Middle East and Africa, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 11.65 billion, at a CAGR of  5.43% during the forecast period. The global mens underwear market is poised for significant expansion due to the increasing health consciousness and prioritization of personal hygiene among men. This trend is particularly prominent among the younger demographic engaged in physical activities, such as sports and fitness pursuits, who value functional undergarments. Moreover, mounting awareness of the potential health risks linked to prolonged use of underwear is anticipated to propel market growth. These factors collectively underscore the robust expansion of the global mens underwear market during the forecast period.

Browse market data tables, figures, and in-depth TOC on “Mens Underwear Market” by Type (Boxer brief, Briefs, Trunks, Boxers, Others) Material (Cotton, Polyester, Modal, Nylon) Geography (APAC, North America, Europe, Middle East and Africa, South America) Global Forecast to 2028. Download Free Sample


By Type, the Boxer brief segment is projected to dominate the market size in 2024

In the global mens underwear market, cotton is a significant fabric segment, renowned for its versatility, comfort, and widespread popularity. This natural fiber is a preferred choice for menswear due to its unique characteristics. First and foremost, cotton's breathability allows for optimal air circulation, making it an ideal fabric for hot climates or summer use. Additionally, its moisture-wicking properties ensure comfort by absorbing sweat and keeping the body cool and dry. The result is a fabric that caters to both functionality and comfort, making it a staple in the fashion industry. Overall, cotton's influence on menswear is undeniable, and its market trends reflect its enduring appeal.

By Material, Cotton  segment is expected to hold the largest market size for the year 2024

The boxer briefs segment has emerged as a significant player in the global mens underwear market, owing to its fusion of boxer and brief features. This style offers men a comfortable, supportive, and fashionable fit, appealing to various age demographics. The growing emphasis on comfort and breathability among men has fueled the popularity of boxer briefs over traditional boxers or briefs. Designed with a form-fitting structure and soft fabric, boxer briefs provide adequate support and flexibility, making them a preferred choice for daily use or physical activity.

APAC is forecasted to hold the largest market size by region in 2024

The mens underwear market in the Asia-Pacific (APAC) region is projected to experience the most significant growth in the global mens underwear market over the forecast period. Key contributors to this expansion include China, India, Japan, Australia, and South Korea. Notable vendors in the APAC mens underwear market include Calvin Klein, Jockey, and Lux Cozi. Consumers are increasingly opting for branded menswear due to its competitive pricing and widespread availability. The region's growth is further fueled by urbanization and rising disposable income levels.

The Mens Underwear Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • American Eagle Outfitters Inc
  • Derek Rose Ltd.
  • Duluth Holdings Inc.
  • Farfetch Ltd.
  • Hanesbrands Inc.
  • Huber Holding AG
  • Hugo Boss AG
  • Iconix International
  • Jockey International Inc.
  • Levi Strauss and Co.
  • Newell Brands Inc.
  • OTB Spa
  • Penney OpCo LLC
  • Perry Ellis International Inc.
  • PVH Corp.
  • Ralph Lauren Corp.
  • RibbedTee
  • Under Armour Inc.
  • UNIQLO India Pvt. Ltd.
  • Dolce and Gabbana SRL

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Research Analysis Overview

The Mens Underwear Market is witnessing significant growth in modern retailing stores, with brands like N2N, Garçon Model, Jockey, and others leading the way. Style, print, and color are key factors influencing the preferences of millennials when it comes to undershirts and underwear bottoms. Apparel sales in this category include a range of options, from traditional jockstraps and tangas to more modern C-strings, thongs, and intimate product designs. Fabric used plays a crucial role in consumer choice, with cotton blends, silk, rayon, nylon, and polyester being popular choices. Changing consumer lifestyles and fashion trends have led to increased demand for innovative and comfortable undergarments. Personal hygiene and best fit are also important considerations, with an increasing awareness about health and wellness driving demand for high-quality, well-fitting underwear. Brands are responding to these trends by offering a diverse range of products, from classic styles to bold prints and colors. As the market continues to evolve, it will be important for brands to stay attuned to consumer preferences and adapt to changing trends to remain competitive.

Market Research Overview

The mens underwear market is a dynamic and diverse industry, catering to various preferences and changing consumer lifestyles. With an increasing focus on comfort, durability, and personal hygiene, high-quality fabrics such as regenerated cellulosic fiber, modal fabric, merino wool, and cotton blends are gaining popularity. These fabrics offer a luxury feel, shrink resistance, and resistance to moisture, making them ideal for active individuals. Brands like Calvin Kelvin, Saxx, Jockey, and N2N are leading the market with innovative designs, such as trunks, boxer briefs, jockstraps, tanga, C-strings, and thongs. These intimate product designs come in a range of styles, prints, colors, and sizes, catering to the diverse needs of millennials and Generation X. Discounters, pharmacies, specialty stores, and modern retailing outlets are major sales channels for underwear. The market is also witnessing a trend towards intimate apparel sales, with undershirts and underwear bottoms being sold separately. Bleach, durability, absorbency, breathability, and shape and size are key factors influencing consumer preferences. Fabrics used include cotton, silk, rayon, nylon, polyester, and viscose. Awareness about health and the importance of the best fit is driving demand for underwear that offers support and comfort. Fashion trends and personal hygiene concerns are also significant factors influencing the market.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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