Technavio, a leading provider of market research reports, has released its latest study on Mens Underwear Market. This report offers a comprehensive analysis of the current market trends, emerging opportunities, and key challenges.
The global mens underwear market is a segment of the expansive textiles, apparel, accessories, and luxury goods market, according to Technavio's market research. This parent market encompasses entities involved in the production and distribution of textiles, apparel, accessories, and luxury goods, as well as those offering rental services. Notably, manufacturers of footwear are excluded from this market. The market's growth is underpinned by several factors, including the increasing population of working women worldwide, which boosts disposable income and enhances consumer spending on apparel, accessories, and luxury goods. - The Mens Underwear Market is experiencing significant growth, fueled by the Rising consciousness regarding health and hygiene. Businesses are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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The market size is estimated to grow by USD 11.65 billion, at a CAGR of 5.43% during the forecast period. Growing investments and product launches by market vendors | Introduction of new vendors producing mens underwear | Rising awareness regarding comfort and fit
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The mens underwear market in the Asia-Pacific (APAC) region is projected to experience the most significant growth in the global mens underwear market over the forecast period. Key contributors to this expansion include China, India, Japan, Australia, and South Korea. Notable vendors in the APAC mens underwear market include Calvin Klein, Jockey, and Lux Cozi. Consumers are increasingly opting for branded menswear due to its competitive pricing and widespread availability. The region's growth is further fueled by urbanization and rising disposable income levels.
The Mens Underwear Market is witnessing significant growth in modern retailing stores, with brands like N2N, Garçon Model, Jockey, and others leading the way. Style, print, and color are key factors influencing the preferences of millennials when it comes to undershirts and underwear bottoms. Apparel sales in this category include a range of options, from traditional jockstraps and tangas to more modern C-strings, thongs, and intimate product designs. Fabric used plays a crucial role in consumer choice, with cotton blends, silk, rayon, nylon, and polyester being popular choices. Changing consumer lifestyles and fashion trends have led to increased demand for innovative and comfortable undergarments. Personal hygiene and best fit are also important considerations, with an increasing awareness about health and wellness driving demand for high-quality, well-fitting underwear. Brands are responding to these trends by offering a diverse range of products, from classic styles to bold prints and colors. As the market continues to evolve, it will be important for brands to stay attuned to consumer preferences and adapt to changing trends to remain competitive.
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