Latest News- Mens Swimwear Market: Polyester is expected to lead the Material segment during 2025-2029

The Mens Swimwear Market is being driven by Increasing demand for long-sleeve swimsuits among men

The Mens Swimwear Market is expected to grow at a CAGR of 8.1% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 1989 million. The mens swimwear market is experiencing significant growth in the e-retailing sector, which offers time-efficient and cost-effective purchasing options. The popularity of online shopping is driven by the widespread availability of Internet services, an improving economy, and enhanced purchase and delivery options. Omnichannel retailing, which combines both online and offline engagement, is also gaining traction. Notably, Speedo, a leading brand in the market, has expanded its reach by partnering with retailers like Walmart and DICKS Sporting Goods, maintaining its website, and utilizing third-party channels such as Amazon and Alibaba. By leveraging these multiple channels, Speedo effectively caters to the diverse preferences of its consumer base. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Material
  • Polyester
  • Spandex
  • Nylon
  • Other
• Distribution Channel
  • Offline
  • Online
• Product Type
  • Board shorts
  • Swim trunks
  • Briefs
  • Jammers
  • Others
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Spain
  • APAC
    • China
    • Japan
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing demand for long-sleeve swimsuits among men
• Rise in number of swimming pools
• Growing participation in swimming activities by old and physically disabled population

However, the market also witnesses some limitations, which are as follows:

• Limited access and availability of swimming pools in areas with water scarcity
• Growing awareness toward health implications of swimwear
• Availability of counterfeit products

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Market Scope in Mens Swimwear Market Research Report

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Research Analysis Overview

The Mens Swimwear Market is witnessing growth through collaborations between swimwear brands and retailers, online marketplaces, and lifestyle and sportswear brands. Fashion designers and swimwear designers are focusing on sustainable fashion, ethical sourcing, and supply chain transparency. Innovation in swimwear includes technology such as wearable technology, smart swimwear, and augmented reality for virtual try-on. Trends are influenced by consumer insights, fashion forecasting, and market analysis. Competitive advantage is gained through customer segmentation, target audience identification, brand positioning, product differentiation, and pricing strategies. Distribution channels include online reviews, loyalty programs, subscription models, personalized shopping, mobile commerce, social commerce, content marketing, and influencer marketing campaigns. Customer service and brand reputation are crucial for enhancing the customer experience.

Market Research Overview

The Mens Swimwear Market is a segment of the larger Global Apparel, Accessories, and Luxury Goods Market, which encompasses businesses involved in the production and distribution of textiles, apparel, accessories, and luxury goods. This market includes manufacturers and marketers of swim trunks, board shorts, swim briefs, rash guards, athletic swimwear, and performance swimwear. Key growth drivers for this market include the expanding working population of women, leading to increased disposable income and consumer spending on apparel and luxury goods. Technavio's market analysis calculates the size of the Global Textiles, Apparel, and Luxury Goods Market based on the consolidated revenues generated by entities in the textile, apparel, footwear, accessory, and luxury goods industries, excluding shoe manufacturers.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/