innovation and portfolio extension leading to product premiumization is driving the Mens Skincare Products Market

Latest News:- Mens Skincare Products Market: Offline is expected to lead the Distribution Channel segment during 2024-2028

Technavio analyzes that the Mens Skincare Products Market is expected to grow at a CAGR of 7.19% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 6399.7 million.There are various factors that contribute to the growth of the market. The Mens Skincare Products Market is witnessing significant growth due to the increasing trend of self-grooming and the desire for premium skincare solutions. Brands are focusing on innovation and portfolio extension to cater to diverse consumer needs and preferences. This strategy of product premiumization is attracting a larger consumer base and driving market growth. With advanced formulations and high-quality ingredients, mens skincare products are no longer considered a luxury but a necessity for modern men.

In the Mens Skincare Products Market, traditional offline sales channels include specialty stores, which exclusively sell beauty and personal care items for men and women. These outlets, such as Planet Beauty and Skincare Boutique, have been significant contributors to the global sales of men's skincare products over the last decade. Offline distribution networks encompass specialty stores, supermarkets and hypermarkets, medical clinics and institutes, drugstores, convenience stores, and department and clubhouse stores. Consumers can physically examine products before making a purchase, ensuring satisfaction with their selection. In the digital age, e-commerce retail markets have emerged, enabling consumers to access men's skincare products online through mobile shopping applications, social media platforms, and fashion blogs. Consumer spending on men's skincare products continues to grow, driven by factors like sustainability concerns, side effects from shaving, and the increasing accessibility of these products. Payment methods have evolved to accommodate this trend, with various options including credit cards, digital wallets, and buy now, pay later schemes. 

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Mens Skincare Products Market Segmentation

• Distribution Channel
  • Offline
  • Online
• Product
  • Facial skincare products
  • Body skincare products
• Geography
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa

Top Performing Companies

As per our research findings, here are some of the key competitors that are leading the industry

• Beiersdorf AG
• Brickell Brands LLC
• Coty Inc.
• Edgewell Personal Care Co.
• Emami Ltd
• Galderma SA
• Groupe Clarins
• Himalaya Wellness Co.
• JAXON LANE
• Johnson and Johnson Services Inc.
• LOreal SA
• Menaji Worldwide LLC
• Natura Bisse
• Quallis Brands Inc.
• Skin Co LLC
• Susanne Kaufmann
• The Estee Lauder Companies Inc.
• The Procter and Gamble Co.
• Unilever PLC
• Weleda Group

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Research Analysis Overview

In the realm of Mens Skincare Products, innovation thrives with advanced technologies and cutting-edge ingredients. From face wash and moisturizer to sunscreen and exfoliants, skincare routines are no longer a secret. Embracing masculinity, procedures like botulinum toxin injections and fillers join the fray. Nutrition, sun protection, and grooming intertwine. K-Drama, K-pop, and K-Beauty influence the market, with Unlics and Gen Z driving data analytics. Nivea and other brands lead the charge, offering emollients, cosmetics, laser resurfacing, and more.

Market Research Overview

The global personal care products market encompasses the production and research and development of various offerings, including cosmetics, skincare items, and sun care products. This sector's scope extends to masks, hair accessories, polarized sunglasses, and sex toys. According to Technavio, market growth is influenced by rising disposable income, leading to increased spending on luxury and self-care products. Key trends in men's skincare include procedures like botulinum toxin injections, exfoliation, and fillers, as well as advanced treatments such as laser resurfacing, microdermabrasion, peels, retinol therapy, ultrasonic skin treatments, and dermatitis treatments.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

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Technavio Research
Jesse Maida
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