The online children and maternity apparel market share in MENA will post an incremental growth of USD 886.26 million, progressing at a CAGR of 5.55% during the forecast period. The increasing product awareness is notably driving the online children's and maternity apparel market growth in MENA will offer immense growth opportunities to market vendors. The market is fragmented, and the vendors are deploying growth strategies such as low-pricing strategies and strengthening the local customer base to compete in the market.
Technavio’s report on “Online Childrens and Maternity Apparel Market in MENA Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026” provides a detailed analysis of the prevalent market forces, trends, and challenges likely to impact the market in focus.
The online children and maternity apparel market in MENA is segmented by price (mass category, mid-range category, premium category, and ultra-premium category), age group (toddlers, infants, rest of children, and maternity), geography (Saudi Arabia, UAE, Egypt, Iran, and Rest of MENA), and application (children apparel and maternity apparel).
The growth of the online children and maternity apparel market size in MENA by the mass-category segment will be significant during the forecast period. Factors such as the increase in internet penetration and the rise in the number of smartphone users have provided online retailers an opportunity to grow in the market.
The increasing product awareness is notably driving the online children's and maternity apparel market growth in MENA will directly influence the sales of the online children and maternity apparel market in MENA. In addition, the increasing demand for eco-friendly, high-quality, comfortable, and stylish maternity clothing is one of the major online children and maternity apparel market trends in MENA that will positively impact the market growth. However, factors such as the high overhead costs for online retailers will hamper the online children and maternity apparel market growth in MENA.
The market is fragmented due to the presence of several players. Some of the major online children and maternity apparel market vendors in MENA are BABY SHOP LLC, Carters Inc., Lebelik, Mothercare Plc, Mums and Bumps, Next Plc, Nike Inc., PUNTO FA SL, Spring Maternity, and The Gap Inc.
To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions.
Download the Free PDF sample report for highlights on the market size, growth momentum, regional growth opportunities, vendor analysis, and other factors influencing the market growth.
Precise market size estimation during the forecast period 2022-2026.
CAGR of the online children and maternity apparel market in MENA forecast during 2022-2026.
Market-level data on units, average selling prices, and values of the online children and maternity apparel market share in MENA.
Prediction of the upcoming trends, drivers, and factors that challenge the growth of the online children and maternity apparel market in MENA.
Online children's and maternity apparel industry growth across MENA.
