Authored By: Sarah
11 Jul 2024

 Media Asset Management (Mam) Solutions Market Size to grow by USD 18844.2 million between 2024-2028

According to a research report “ Media Asset Management (Mam) Solutions Market” by Deployment (On-premise, Cloud) Type (Small and medium size enterprise, Large enterprise) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 18844.2 million, at a CAGR of about 31.02% during the forecast period. Vendors in the global Media Asset Management (MAM) solutions market are transitioning from traditional on-premises systems to cloud-based alternatives. These solutions provide businesses with enhanced functionalities such as drag-and-drop interfaces, mobile accessibility, and more user-friendly services. Vendors cater to organizations of all sizes by offering cost-effective options, enabling broader access to digital asset management solutions. Cloud-based MAM solutions provide clients with the advantage of pay-per-use pricing models, allowing them to pay only for the resources they consume. These services offer flexibility in terms of deployment models, including Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and Software-as-a-Service (SaaS), ensuring seamless integration into existing IT infrastructures.

Browse market data tables, figures, and in-depth TOC on “Media Asset Management (Mam) Solutions Market” by Deployment (On-premise, Cloud) Type (Small and medium size enterprise, Large enterprise) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Deployment, the On-premise segment is projected to dominate the market size in 2024

The small and medium-sized enterprise (SME) segment is currently leading the global Media Asset Management (MAM) solutions market in 2022, and it is anticipated to maintain its dominance throughout the forecast period. In today's business landscape, IT resources play a pivotal role in driving innovation and streamlining operations. By implementing MAM solutions, IT executives and small business owners can effortlessly access advanced capabilities without requiring extensive technical knowledge. These solutions offer users a superior experience when dealing with digital data, thereby enhancing productivity and efficiency. Essential data management and retrieval services are readily available to users of MAM solutions, enabling them to optimally utilize their media assets.

By Type, Small and medium size enterprise  segment is expected to hold the largest market size for the year 2024

In the on-premises Media Asset Management (MAM) solutions market, organizations opt for an ownership model where they purchase and install the software on their internal servers. This deployment model comes with significant upfront costs for implementation and upgrades, as well as limited scalability options. However, it offers robust features such as workflow optimization, budgeting, and reporting, making it an ideal fit for large, complex marketing functions. The on-premises MAM solution provides a structured approach to aligning marketing objectives and execution across multiple business units, functions, or product lines. Despite the high investment, its ability to cater to the unique needs of large organizations justifies the expense.

North America is forecasted to hold the largest market size by region in 2024

In the dynamic business landscape, effective Media Asset Management (MAM) is crucial for optimizing media workflows and enhancing content delivery. MAM solutions facilitate efficient organization, storage, and retrieval of multimedia content. By automating processes and ensuring seamless integration with other systems, these solutions enable businesses to streamline operations, reduce costs, and improve overall productivity. MAM systems also offer advanced features such as version control, metadata management, and access control, making them an indispensable tool for media-intensive industries.

The Media Asset Management (Mam) Solutions Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Inc.
  • Arvato Systems GmbH
  • Bynder BV
  • Cloudinary Ltd.
  • Dalet SA
  • Danaher Corp.
  • Dell Technologies Inc.
  • Etere Pte Ltd.
  • Evolphin Software Inc.
  • Imagen Ltd.
  • International Business Machines Corp.
  • MediaValet Inc.
  • MerlinOne Inc.
  • Microsoft Corp.
  • OpenText Corp.
  • Prime Focus Ltd.
  • Publitio doo
  • Ross Video Ltd.
  • Sony Group Corp.
  • Video Stream Networks SL

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Research Analysis Overview

Media Asset Management (MAM) solutions have become essential for businesses and organizations dealing with large volumes of multimedia files. These systems offer a centralized platform for managing and organizing media assets throughout their lifecycle, from acquisition and storage to processing, post-production, and distribution. MAM systems serve as media libraries, allowing users to easily search, retrieve, and manage files in various formats, including video, audio, and images. They provide IT infrastructures and software applications for efficient storage, processing, and access to media assets. The video production process, social media use, gaming, digital marketing, and audio consumption industries heavily rely on MAM systems to manage their content and media. These solutions enable seamless collaboration, version control, and metadata management, ensuring high-quality output and timely delivery. Large enterprises benefit from MAM systems' scalability and flexibility, allowing them to handle vast amounts of media assets and cater to the demands of their diverse teams. The cloud-based MAM solutions offer additional advantages, such as easy access to media assets from anywhere and reduced infrastructure costs. In summary, MAM solutions are crucial for managing multimedia files, streamlining workflows, and ensuring efficient content lifecycle management in various industries. They offer a centralized, scalable, and flexible platform for storing, processing, and distributing media assets, making them an indispensable tool for businesses and organizations.

Market Research Overview

Media Asset Management (MAM) solutions have become essential for businesses and organizations looking to streamline their operations and effectively manage their media assets. The MAM market is experiencing significant growth due to top trends such as the increasing volume of rich media files, the need for multimedia experiences, and the shift towards cloud platforms. Advertising, public relations, brand management, social networking, music consumption, and video production workflows all benefit from MAM solutions. These systems enable the storage, processing, and delivery of various multimedia files, including video files, images, animations, and audio files. The power of MAM lies in its ability to manage the content lifecycle, from production to post-production, and delivery across various outputs such as videos, social media, and digital marketing campaigns. Cloud-hosted environments and cloud-delivery options offer flexibility and scalability, making MAM solutions accessible to SMEs and large enterprises alike. MAM systems offer smart tagging and auto tagging features, utilizing AI tools like Adobe Experience Cloud and Arvato Systems' Vidispine portfolio to make content retrieval easier. The media and entertainment industry, radio, cable, and internet are just a few sectors that can benefit from MAM solutions. Technological advancements like Artificial Intelligence and Metadata preservation, archive, media rights management, and cloud-based platforms are transforming the way businesses manage their media assets. MAM solutions are an essential component of the marketing funnel, digital advertising, video content production, and multimedia in marketing.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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