Latest News - Media Asset Management (MAM) Solutions Market: On-premises is expected to lead the Deployment segment during 2025-2029

The Media Asset Management (MAM) Solutions Market is being driven by Gradual shift from on-premises to cloud-based media asset management solutions

The Media Asset Management (MAM) Solutions Market is expected to grow at a CAGR of 16.2% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 2158.8 million. Media asset management (MAM) solutions employ advanced analytical tools to facilitate the efficient management of media content within organizations. These analytical solutions enable businesses to derive valuable insights from their media assets through the implementation of content analytics services. Cloud-based content analytics and asset tracking solutions are popular choices, enabling the management of vast amounts of data captured from mobile applications and smart connected devices. Content analytics encompasses a range of analytical services designed to transform unstructured enterprise data, such as text, images, and videos, into structured information. Predictive analytical solutions are increasingly being adopted by organizations to optimize their content management processes and make informed business decisions. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Deployment
  • On-premises
  • Cloud
• Type
  • Small and medium size enterprise
  • Large enterprise
• End-user
  • Media and entertainment
  • Advertising and marketing
  • Education and e-learning
  • Others
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • UK
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Gradual shift from on-premises to cloud-based media asset management solutions
• Increased use of media asset management solutions across media and entertainment industry
• Increasing need to comply with asset management standards

However, the market also witnesses some limitations, which are as follows:

• Data privacy and security concerns
• Increasing availability of open-source media asset management solutions
• Bandwidth and connectivity issues

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Market Scope in Media Asset Management (MAM) Solutions Market Research Report

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Research Analysis Overview

Media Asset Management (MAM) solutions enable efficient tracking, reporting, and repurposing of media assets through content syndication and integration. These solutions ensure media preservation and digital preservation, offering content archiving, backup, and disaster recovery. Data migration, media optimization, and content optimization are key features, along with media quality assurance and control. Governance, compliance, security, accessibility, localization, and personalization are essential aspects, while monetization, advertising, analytics, insights, and reporting facilitate media engagement and automation. Collaboration tools, software, and applications streamline media workflows.

Market Research Overview

The Media Asset Management (MAM) Solutions market is a segment of the larger IT software industry, focusing on digital asset management, media storage, content lifecycle management, metadata management, media cataloging, media search, media distribution, and media workflow automation. This market caters to businesses requiring specialized software to manage and optimize their media content. According to Technavio, the global IT software market encompasses companies producing all types of IT software, including cloud-based solutions. The application software sector specifically targets businesses and consumers with software tailored to their unique needs, including MAM solutions. These companies generate revenue through the provision of media management technologies, excluding those classified in the interactive home entertainment or systems software industries. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/