Latest News- Mead Beverages Market: Melomel mead is expected to lead the Product segment during 2025-2029

The Mead Beverages Market is being driven by Presence of numerous untapped markets

The Mead Beverages Market is expected to grow at a CAGR of 9.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 4027.2 million. The global mead beverages market is experiencing significant growth due to the continuous product innovations by key vendors. Introducing new flavors, such as blueberry, blackberry, apple, orange, and cranberry, is a strategic move to retain consumer interest and expand the market base. Moreover, the launch of gluten-free mead beverages caters to the needs of consumers with gluten allergies, thereby broadening the market reach. These product developments are anticipated to boost demand and foster growth in the mead beverages market during the forecast period. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Melomel mead
  • Traditional mead
  • Sparkling mead
  • Others
• Distribution Channel
  • On trade
  • Off trade
• Geography
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • North America
    • Canada
    • US
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Presence of numerous untapped markets
• Increasing number of mead breweries
• Innovations in honey harvesting

However, the market also witnesses some limitations, which are as follows:

• Fluctuation in price of honey
• Increasing competition from non-alcoholic beverage segments
• Stringent government regulations and campaigns related to alcohol consumption

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Market Scope in Mead Beverages Market Research Report

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Research Analysis Overview

The Mead Beverages Market encompasses historical drinks like Honey Wine, which undergoes fermentation as part of craft brewing processes in the Alcohol Industry. Artisanal production of flavored Meads, including fruit infusions, utilizes various brewing techniques to create unique Mead Varieties. Manufacturers face challenges in distribution channels, while consumer preferences drive product innovation and branding strategies. Sustainability practices and packaging solutions are crucial, with mead making showcased at festivals and available for honey wine delivery or purchase from retailers. Benefits of honey wine range from muscle building to low alcohol options, with premium and non-alcoholic varieties and aging processes adding to the market's diversity.

Market Research Overview

The global alcohol industry encompasses a vast landscape, including brewers of traditional beverages such as beer and fermented drinks, with a particular focus on the burgeoning craft brewing sector. The brewers market, which excludes equipment like commercial beer dispensers and kegerators, is experiencing robust growth. This expansion is largely fueled by the surge in craft beer production, particularly in developed markets. In the US, for instance, the number of craft breweries has experienced substantial growth since 2021, with microbreweries accounting for approximately 80% of the total production. This trend is expected to continue, contributing significantly to the overall growth of the global brewers market.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/