Authored By: Sarah
23 Jan 2025

Latest News- Mead Beverages Market: Melomel mead is expected to lead the Product segment during 2025-2029

The Mead Beverages Market is being driven by Presence of numerous untapped markets

The Mead Beverages Market is expected to grow at a CAGR of 9.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 4027.2 million. The global mead beverages market is witnessing significant growth due to the continuous product innovations by vendors. New and unique mead flavors, such as blueberry, blackberry, apple, orange, and cranberry, are being introduced to captivate consumer interest. Moreover, the market is observing a trend towards the launch of gluten-free mead beverages catering to the growing consumer base with gluten intolerance. These product developments are anticipated to boost market demand and drive growth throughout the forecast period. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on segments_for_ai.nslist

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

  • Presence of numerous untapped markets
  • Increasing number of mead breweries
  • Innovations in honey harvesting

However, the market also witnesses some limitations, which are as follows:

  • Fluctuation in price of honey
  • Increasing competition from non-alcoholic beverage segments
  • Stringent government regulations and campaigns related to alcohol consumption

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Market Scope in Mead Beverages Market Research Report

Market Scope

Report Coverage

Details

Page number

197

Base year

2024

Historic period

2019-2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 9.9%

Market growth 2025-2029

USD 4027.2 million

Market structure

Fragmented

YoY growth 2024-2025(%)

8.3

Key countries

US, Germany, China, Canada, France, UK, Japan, Italy, India, and South Korea

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

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Find out which segment is leading the market by accessing the free PDF report

Research Analysis Overview

The Mead Beverages Market encompasses the production and sale of Honey Wine, also known as mead, which is a historical fermented drink made from honey and water with various fruits, spices, or herbs added for flavor. Craft brewing plays a significant role in the Alcohol Industry's beverage market, with artisanal mead production gaining popularity. Mead Varieties include flavored meads, fruit infusions, and low alcohol options. Manufacturers employ innovative branding strategies, sustainability practices, and packaging solutions to cater to evolving Consumer Preferences. Regional Market Dynamics shape distribution channels, with Retail Sales and Online Platforms driving growth. Product Innovation, mead festivals, and delivery services expand market reach. Sustainability, environmental impact, and health benefits are key concerns. Meade making, honey wine tastings, and recipes are part of the industry's rich history. Mead brewing techniques and mead vs wine comparisons continue to fuel debate. Honey wine retailers offer a range of products, from dietary supplements to events, for enthusiasts.

Market Research Overview

The global beverage market encompasses producers of alcoholic beverages, specifically focusing on beer, craft brewing, and mead, collectively referred to as the brewers market. This sector excludes equipment such as commercial beer dispensers and kegerators. The brewers market's expansion is primarily fueled by the surge in craft brewing, particularly in developed markets. In the US, for instance, the number of craft brewers has experienced substantial growth since 2021, with microbreweries accounting for approximately 80% of the total production. Historical beverages like mead, which includes fermented drinks, artisanal production, flavored meads, and fruit infusions, are gaining popularity through brewing techniques and various mead varieties. The alcohol industry's ongoing trend towards local and authentic offerings further bolsters the growth of the brewers market.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.


Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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