growing demand for smart mattresses is driving the Mattress Market
Technavio analyzes that the Mattress Market is expected to grow at a CAGR of 10.57% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 30.6 billion.There are various factors that contribute to the growth of the market. The market for smart mattresses is experiencing significant growth due to increasing consumer interest in technology-integrated sleep solutions. These advanced mattresses offer features such as temperature regulation, adjustable firmness, and sleep tracking, enhancing the overall sleep experience. As people become more health-conscious and tech-savvy, the demand for smart mattresses is expected to continue rising.
In the mattress market, offline distribution channels, specifically specialty stores, play a significant role in generating revenue. These channels include company-owned stores, franchisees, and third-party retailers, located in convenient areas such as hypermarkets, supermarkets, and department stores. Specialty stores offer a wide range of mattress sizes and firmness levels, catering to diverse consumer preferences. Maxim Mattress, for instance, uses augmented reality (AR) technology in their specialty stores to enhance the shopping experience, providing customers with a more personalized and interactive buying process. This investment in technology and the focus on providing a restful night's sleep contributes to the popularity and growth of these stores. Manufacturers prioritize marketing, advertising, and promotion activities in specialty stores to maximize product and brand visibility. The well-being of consumers is at the forefront of the mattress industry, and specialty stores are a key player in delivering high-quality, luxury mattresses with cooling properties to meet the demands of today's market.
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Mattress Market Segmentation
As per our research findings, here are some of the key competitors that are leading the industry
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The mattress market caters to the growing demand for sleep health and wellness in urban areas, offering specialized mattresses such as orthopaedic, foam, spring, and latex options. These mattresses provide a comfortable sleeping surface with proper support and weight distribution, addressing common issues like pressure points, sleep apnea, acid reflux, and back pain. Adjustable beds and smart beds cater to various sleep positions and offer features like Fire Stick TVs and integration with smart homes for a luxurious lifestyle. Firmness levels and various sizes ensure a restful night's sleep for optimal well being.
The Mattress Market, a segment of the broader Household Products industry, experiences significant growth due to several key drivers. Urbanization and the rise of health and wellness trends prioritize sleep health, leading to increased demand for specialized and orthopaedic mattresses. This trend is further fueled by the convenience and accessibility offered by e-commerce platforms, which have seen exponential growth in recent years. As consumers in both developed and developing countries embrace the benefits of online shopping, including ease of payment, discounts, and a vast selection of specialized mattresses, including those made of foam, the Mattress Market is poised for continued expansion.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
Media & Marketing Executive
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