Matting Agents Market to Grow by USD 166 Million (2024-2028), Vendor Strategies Boost Growth, AI-Powered Market Evolution Report - Technavio

The matting agents market is expected to expand by USD 166 million between 2024 and 2028, growing at a CAGR of 5.89%. Increasing demand from the coatings industry and rising automotive production are driving market growth. The adoption of silica matting, wax matting, water-based matting, and UV-cured matting solutions is rising due to their ability to enhance aesthetic appeal, functional properties, and durability in coatings. The demand for architectural matting, industrial matting, and automotive matting solutions is accelerating as industries shift toward sustainable matting solutions. Advances in matting technology are also supporting innovation in eco-friendly and high-performance formulations.Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Market Segmentation

By Product

• Organic
• Inorganic

By Technology

• Water-based
• Solvent-based
• Others

By Region

APAC

• China

• Japan

North America

• US

Europe

• Germany

• Italy

Middle East and Africa

South America

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Market Dynamics

Drivers

• Rising automotive production is fueling demand for matting agents across automotive coatings and interior finishes.
• Urbanization and infrastructure projects are boosting the use of matting agents in decorative paints, flooring, and architectural coatings.
• Technology implementation and sustainability trends are increasing demand for water-based matting solutions with lower VOC emissions.
• Silica-based products, including precipitated silica and pyrogenic silica, are widely adopted for their flow properties and matting efficiency.
• Thermoplastic agents are gaining traction due to shorter drying times and improved particle size distribution in waterborne formulations.

Trends

• Growing demand for matting agents in the coatings industry is driving the shift toward water-based formulations in automotive, construction, and industrial applications.
• Water-based coatings are being preferred due to their lower toxicity, superior adhesion, and abrasion resistance.
• Architectural coatings are incorporating matting agents for antiglare properties and matte finishes.
• Automotive interiors increasingly rely on matting agents to achieve scratch resistance and high water resistance.
• Prefabricated construction and green building technology are boosting demand for sustainable matting solutions.

Challenges

• High costs of matting agents are impacting market expansion, particularly in furniture and automotive applications.
• High humidity and freezing conditions affect the flow properties of matting agents, creating performance challenges in coatings applications.
• Solvent-borne agents, though effective, face regulatory challenges due to their higher VOC content compared to water-based alternatives.

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Key Players

• Akzo Nobel NV
• Arkema SA
• Axalta Coating Systems Ltd.
• Baltimore Innovations Ltd
• BASF SE
• Berkshire Hathaway Inc.
• CHT Germany GmbH
• Deuteron GmbH
• Evonik Industries AG
• Huntsman Corp.
• Imerys S.A.
• J M Huber Corp.
• Michelman Inc.
• PPG Industries Inc.
• PQ Group Holdings Inc.
• Standard Industries Inc.
• Thomas Swan and Co. Ltd.

Future Insights

The matting agents market is expected to witness steady growth as industries prioritize sustainability, durability, and performance in coatings formulations. The adoption of advanced matting technologies, along with innovations in organic and inorganic solutions, will continue to shape market dynamics.