Maternity Support Products Market Size to grow by USD 160.87 million between 2024-2028
According to a research report “ Maternity Support Products Market” by Product (Maternity support wear, Maternity shapewear) Distribution Channel (Offline, Online) Geography (North America, Europe, APAC, Middle East and Africa, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 160.87 million, at a CAGR of 8.27% during the forecast period. The maternity support wear market represents a burgeoning sector within the global industry. With heightened product awareness among women, online retailers have emerged as key distributors of essential maternity items. Awareness is fostered through targeted promotional campaigns on digital and social media, television advertisements, and various informational resources. This marketing strategy significantly influences purchasing decisions for expectant mothers and career-driven women planning pregnancies. Modern women's demand for maternity apparel and support products continues to fuel market growth..
Browse market data tables, figures, and in-depth TOC on “Maternity Support Products Market” by Product (Maternity support wear, Maternity shapewear) Distribution Channel (Offline, Online) Geography (North America, Europe, APAC, Middle East and Africa, South America) Global Forecast to 2028. Download Free Sample
By Product, the Maternity support wear segment is projected to dominate the market size in 2024
In the maternity support products market, belly bands and maternity support belts are essential offerings. These products cater to the needs of pregnant and postpartum women, providing vital abdominal support and promoting proper posture. Designed with specialized features, belly bands and maternity support belts effectively support the lower back and abdomen of pregnant women. Notably, belly bands are engineered to provide a customized fit around the expanding mid-section, ensuring optimal comfort and support throughout pregnancy.
By Distribution Channel, Offline segment is expected to hold the largest market size for the year 2024
The maternity support products market encompasses maternity wear, shapewear, and related accessories. The primary sales channel for these offerings is the offline distribution sector, which comprises retail formats such as specialty stores, hypermarkets, department stores, drugstores, and warehouse clubs. These traditional retail outlets account for over 90% of the global maternity support products market revenue, underscoring their significant role. Despite the growth of online retail, the offline market segment has remained robust and consistent in recent years.
North America is forecasted to hold the largest market size by region in 2024
The maternity support products market in the region is experiencing significant growth due to an influx of new vendors and an increasing number of product launches. This trend is driven by a growing demand for natural and organic maternity support products, which is encouraging vendors to focus on this segment. Additionally, the high disposable income, increasing availability of premium quality products, and high brand penetration in the US contribute to market expansion. Consumers' dependence on the Internet for product information and ongoing marketing initiatives by vendors using digital platforms, such as blogs, Facebook, and websites, are also influencing sales of maternity support products through e-retailing.
The Maternity Support Products Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:
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Research Analysis Overview
The Maternity Support Products market is a growing industry catering to the needs of expectant and new mothers. Brands like Spanx, Reitsman, JoJo Maman Bebe, and ITA-MED lead the way in providing sustainable solutions that meet the style and functionality demands of pregnant women. From pregnancy cushions and support belts to supportive bras, belly bands, and maternity clothes, these brands offer solutions for various body types and stages of pregnancy, including the third trimester when the baby's weight puts additional pressure on the body. As pregnancy progresses, women may experience stretch marks, pelvic pain, and back pain. Postpartum belly wraps, nursing bras, and postpartum recovery items are essential for proper posture and easing discomfort during the recovery period. Infants and newborns also require baby monitors, prenatal vitamins, breastfeeding accessories, and maternity clothing. Sustainability meets style in the maternity support products market, ensuring that mothers feel supported and confident throughout their pregnancy journey and beyond. Childbirth and pregnancy are transformative experiences, and these products play a crucial role in making the journey more comfortable and enjoyable.
Market Research Overview
The Maternity Support Products market is a growing industry that caters to the needs of expectant mothers during pregnancy and postpartum. Brands like Spanx, Reitsman, JoJo Maman Bebe, ITA-MED, and others offer a range of products designed to provide comfort, support, and style. These include pregnancy cushions, support belts, supportive bras, belly bands, maternity clothes, and more. As sustainability meets style, eco-friendliness is becoming a priority for many expectant mothers. Brands are responding by using organic materials and eliminating harmful chemicals in their products. Pregnancy pillows, compression socks, and maternity belts are essential for addressing common pregnancy discomforts such as pelvic and back pain. Postpartum belly wraps, nursing bras, and postpartum recovery items are also popular in the market. Parenting tips, networking, and purchase decisions are influenced by functionality, quality, and affordability. Expectant mothers have unique preferences based on body types, baby's weight, and the third trimester. Mid-range segment maternity products cater to the needs of working women and older age expectant mothers. Infant health metrics, wearable monitors, smart breast pumps, apps, and smart devices are becoming increasingly popular in the prenatal care segment. Brands like Reitsman, JoJo Maman Bebe, and ITA-MED prioritize maternal health and well-being, offering a range of products that promote emotional and physical well-being. Retail outlets and healthcare facilities in underserved areas and rural regions are addressing the needs of lower-income families. The market for maternity support products includes a wide range of items, from cribs and feeding accessories to diapers, everyday essentials, car seats, and baby gear. Quality and price are essential factors in the purchase decision. Established brands and smaller companies are innovating to meet the evolving needs of pregnant women, focusing on infant safety, quality standards, and diversity and inclusivity. Economic uncertainty and the shift to e-commerce platforms are also impacting the market.
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