Latest News - Maternity Support Products Market: Maternity support wear is expected to lead the Product segment during 2024-2028

The Maternity Support Products Market is being driven by Growing influence of fashion trends on maternity support products

The Maternity Support Products Market is expected to grow at a CAGR of 8.27% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 160.87 million. The global maternity support products market, encompassing maternity support gear such as belts, bands, and shapewear, as well as intimate wear, is experiencing significant growth due to the increasing number of tech-savvy consumers opting for online shopping. This trend is driven by the expansion of the e-commerce industry and the convenience it offers. Vendors in this sector are adopting an omnichannel strategy, selling through both brick-and-mortar stores and online marketplaces hosted by third-party retailers, to cater to the growing demand for maternity wear, a niche category witnessing heightened product awareness and consistent year-over-year growth. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Maternity support wear
  • Maternity shapewear
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • Australia
    • China
  • Middle East and Africa
  • South America

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing influence of fashion trends on maternity support products
• Significant benefits of using maternity support products
• Availability of easy-to-use maternity support products

However, the market also witnesses some limitations, which are as follows:

• Limited lifecycle of maternity support products
• Declining fertility rates worldwide
• Lack of product awareness and penetration in developing markets

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Market Scope in Maternity Support Products Market Research Report

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Research Analysis Overview

The Maternity Support Products market is a growing industry catering to the needs of expectant and new mothers. Brands like Spanx, Reitsman, JoJo Maman Bebe, and ITA-MED lead the way in providing sustainable solutions that meet the style and functionality demands of pregnant women. From pregnancy cushions and support belts to supportive bras, belly bands, and maternity clothes, these brands offer solutions for various body types and stages of pregnancy, including the third trimester when the baby's weight puts additional pressure on the body. As pregnancy progresses, women may experience stretch marks, pelvic pain, and back pain. Postpartum belly wraps, nursing bras, and postpartum recovery items are essential for proper posture and easing discomfort during the recovery period. Infants and newborns also require baby monitors, prenatal vitamins, breastfeeding accessories, and maternity clothing. Sustainability meets style in the maternity support products market, ensuring that mothers feel supported and confident throughout their pregnancy journey and beyond. Childbirth and pregnancy are transformative experiences, and these products play a crucial role in making the journey more comfortable and enjoyable.

Market Research Overview

The maternity support products market is a segment of Technavio's larger estimation for the global textiles, apparel, and luxury goods market. This market encompasses businesses involved in the production and distribution of apparel, accessories, and luxury goods, including those catering to the rental sector. Notably, footwear manufacturers are excluded from this market's scope. The expansion of the global apparel, accessories, and luxury goods market is anticipated to be fueled by several factors, one of which is the growing population of working women worldwide. This demographic trend increases household disposable income and enhances consumer spending power on textiles, apparel, accessories, and luxury goods. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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