Latest News- Marketing Consulting Market: MSMD and IC services is expected to lead the Service segment during 2025-2029

The Marketing Consulting Market is being driven by Rising need for improved customer digital experience

The Marketing Consulting Market is expected to grow at a CAGR of 4.5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 40.7 billion. The marketing consulting industry is witnessing a surge in mergers and acquisitions, with firms looking to broaden their service offerings, strengthen market presence, and capitalize on synergies for optimized client solutions. In May 2024, Accenture Plc finalized the acquisition of Udacity, a digital education trailblazer, integrating its innovative technology courses that merge online flexibility with human instruction. Simultaneously, Accenture agreed to acquire Openstream Holdings and its subsidiaries, empowering clients to digitally transform their businesses and adopt data-driven strategies. These strategic moves underscore the competitive landscape, as companies adapt to evolving client demands. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Service
  • MSMD and IC services
  • Sales management and development consulting services
  • Others
• Application
  • Automotive
  • Chemicals
  • Machine industry
  • Others
• Type
  • Project-based
  • Retainer-based
  • On-demand
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
    • Japan
  • Middle East and Africa
  • South America

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising need for improved customer digital experience
• Custom-made solutions provided by marketing consulting firms
• Subscription-based consulting models gaining traction

However, the market also witnesses some limitations, which are as follows:

• Increased risks related to data security and privacy
• Unpredictability in marketing consulting marketplace
• Lack of skilled employees in marketing consulting

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Market Scope in Marketing Consulting Market Research Report

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Research Analysis Overview

In the consulting industry, marketing consultants provide auditing and strategy development services for businesses in various sectors, including online and offline. They utilize customer analytics to understand consumer behavior and optimize marketing campaigns and promotional activities. Their expertise extends to digital marketing, operations advisory, financial advisory, human resources, and advice services. They help develop marketing plans for day-to-day operations and implement data-driven marketing strategies using automation and omnichannel engagement. Industries served include chemicals, machine industry, metalworking, and more. Consumer data is a key focus, enabling personalized online journeys and omnichannel engagement.

Market Research Overview

In the Marketing Consulting Market, the value chain encompasses various processes such as pitching and profiling, which involve brand and network building, industry and client insights, and selling and pricing. The resourcing and communicating phase includes workflow and process design, project management and resource planning, and client interaction and co-creation. Delivering and controlling processes consist of commercial and technical capability, service delivery, quality assurance, billing, and team engagement. Lastly, connecting and innovating entails client relationship management, client education and support, and service innovation. Key inputs in this sector include land, financing, equipment suppliers, and labor, specifically management and marketing executives, and other human resources engaged in direct operations.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/