Latest News- Manuka Honey Market: Conventional is expected to lead the Type segment during 2025-2029

The Manuka Honey Market is being driven by Increasing demand for healthier food products

The Manuka Honey Market is expected to grow at a CAGR of 6.1% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 441.2 million. The e-commerce sector is experiencing significant growth due to several factors, including the expanding tech-savvy demographic, increasing Internet accessibility, and the surge in mobile commerce. The global market for goods is driving cross-border e-commerce sales, while multiple payment options, such as credit and debit cards, internet banking, digital wallets, and cash-on-delivery, have transformed consumer purchasing behavior. E-commerce platforms offer convenience by eliminating physical store barriers and empower consumers with access to numerous product reviews, enabling informed decisions. 

Get more information on Manuka Honey Market by requesting a sample report

Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Conventional
  • Organic
• Distribution Channel
  • B2B
  • B2C
• Application
  • Digestion and inflammation treatment
  • Wound care and skincare products
  • Food and beverage
  • Pharmaceuticals
• Geography
  • APAC
    • China
    • India
    • Japan
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • North America
    • US
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing demand for healthier food products
• Rising popularity of manuka honey in beauty and skincare sector
• Emergence of manuka honey-infused food and beverage products

However, the market also witnesses some limitations, which are as follows:

• High prices associated with regional production of manuka honey
• Allergic reaction, especially in people who are allergic to bees
• Chances of spike in blood sugar levels

Benefits of Buying Global Manuka Honey Market Research Report by Technavio

Rich Experience: 20+ years leading global market research, trusted insights across industries.

Unlock Business Potential with Technavio: Maximize ROI with Technavio's tailored market research: deep dives and actionable insights.

Your Guide to Market Success: Empower your business with Technavio's market research and future-proof your decisions.

Market Scope in Manuka Honey Market Research Report

Request Free Sample

Find out which segment is leading the market by accessing the free PDF report

Research Analysis Overview

The Manuka honey market is driven by its unique non-peroxide hydrogen peroxide property, delivering robust antimicrobial activity. Its anti-viral properties make it ideal for wound care, skin care, and hair care. Immunity-boosting benefits, nutritional value, and complementary products like royal jelly, bee pollen, and bee venom expand its appeal. Honey extraction equipment, processing technology, analysis, and grading ensure authenticity. Health claims are backed by scientific evidence from clinical trials. Product positioning, pricing strategy, and distribution channels are key marketing considerations. Online, social media, influencer, content marketing, brand storytelling, customer engagement, and service enhance market reach.

Market Research Overview

The Manuka honey market represents vendors engaged in the production and packaging of this unique honey derived from the Leptospermum scoparium plant. According to Technavio's market analysis, the global market size for Manuka honey is determined by the consolidated revenue of these vendors. This market segmentation excludes equipment manufacturers and producers of alcoholic and non-alcoholic beverages. The growth of the Manuka honey market is influenced by several factors, including its non-peroxide antimicrobial activity and its role in promoting wound healing and boosting the immune system. The increasing consumer preference for natural food products with added health benefits further fuels market expansion.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/