Latest News- Manuka Honey Market: Conventional is expected to lead the Type segment during 2025-2029

The Manuka Honey Market is being driven by Increasing demand for healthier food products

The Manuka Honey Market is expected to grow at a CAGR of 6.1% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 441.2 million. The e-commerce sector is experiencing significant growth due to several factors, including the expanding tech-savvy demographic, increasing Internet connectivity, and the surge in cross-border sales of globally manufactured products. E-commerce platforms offer numerous payment options, such as credit and debit cards, Internet banking, digital wallets, and cash-on-delivery, enabling seamless transactions and shifting consumer behavior from traditional brick-and-mortar stores. These platforms provide a convenient and informative shopping experience, allowing consumers to view multiple user reviews and make well-informed purchasing decisions, thereby driving the e-commerce market forward. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Conventional
  • Organic
• Distribution Channel
  • B2B
  • B2C
• Application
  • Digestion and inflammation treatment
  • Wound care and skincare products
  • Food and beverage
  • Pharmaceuticals
• Geography
  • APAC
    • China
    • India
    • Japan
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • North America
    • US
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing demand for healthier food products
• Rising popularity of manuka honey in beauty and skincare sector
• Emergence of manuka honey-infused food and beverage products

However, the market also witnesses some limitations, which are as follows:

• High prices associated with regional production of manuka honey
• Allergic reaction, especially in people who are allergic to bees
• Chances of spike in blood sugar levels

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Market Scope in Manuka Honey Market Research Report

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Research Analysis Overview

The Manuka honey market encompasses various aspects, including Umf honey rating, bioactive compounds, and their active ingredient concentrations. Honey's authenticity and quality are assessed through adulteration detection, assessment methods, and processing techniques. Storage stability studies focus on shelf life extension and crystallization prevention. Honey standardization involves botanical origin analysis, geographical origin identification, and authentication. Antioxidant and antimicrobial assays, in vitro and in vivo studies, clinical trials, and biological activity evaluations explore honey's therapeutic potential. Honey's functional properties, pollen analysis, enzymatic activity, fermentation, preservation, and therapeutic applications, such as wound care, contribute to its pharmaceutical grade and dietary supplement status. Consumer preferences influence market trends.

Market Research Overview

The Manuka honey market encompasses vendors engaged in the production and packaging of this unique honey variety, renowned for its high methylglyoxal content and non-peroxide activity. Technavio's market analysis calculates the market size based on the consolidated revenue generated by these vendors. The sector excludes equipment manufacturers and producers of packaged alcoholic and non-alcoholic beverages, such as mineral waters. Market expansion will be fueled by the growing consumer preference for Leptospermum honey, which boasts a UMF (Unique Manuka Factor) rating indicative of its antibacterial properties and health benefits. This honey's association with improved gut health, wound healing, and immune system support further bolsters market growth.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/