increasing demand for healthier food products is driving the Manuka Honey Market
Technavio analyzes that the Manuka Honey Market is expected to grow at a CAGR of 5.8% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 396.3 million.There are various factors that contribute to the growth of the market. The Manuka honey market is experiencing significant growth due to the increasing demand for healthier food options. This unique honey, sourced from New Zealand, is renowned for its medicinal properties and high antibacterial activity, making it a popular choice among health-conscious consumers. Its distinctive taste and numerous health benefits continue to fuel its popularity, positioning Manuka honey as a premium and desirable product in the global food industry.
Manuka honey, sourced from New Zealand, is a unique honey variety produced by bees that pollinate the manuka bush flowers, which bloom only twice a year. This honey's distinct properties stem from the manuka bush, which is similar to the tea tree bush. Manuka honey's Unique Manuka Factor (UMF) sets it apart from other honeys, providing enhanced health benefits. Its antimicrobial capabilities are particularly noteworthy, with manuka honey containing higher levels of methylglyoxal, an antibacterial compound derived from bush nectar, compared to other hones. This compound's presence contributes to manuka honey's effectiveness against various bacterial strains, making it a popular choice for health-conscious consumers in the context of obesity awareness and heart disease prevention. Hypermarkets and online stores cater to the growing demand for this natural ingredient, offering consumers a convenient and accessible way to incorporate manuka honey into their daily health regimens.
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Manuka Honey Market Segmentation
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Manuka honey, renowned for its unique antimicrobial and antioxidant properties, is a natural sweetener gaining popularity for its health benefits. Its antibacterial and antiviral capabilities make it an effective alternative for medical treatments and wound dressing. With high levels of Methylglyoxal (MGO), it aids in metabolism boost, sore throat relief, and skin benefits. Obesity awareness and heart disease prevention are also associated with its consumption. Irritable Bowel Syndrome (IBS) and acne treatment are among its medicinal purposes. E-commerce platforms facilitate its accessibility as a natural product for oral health, digestive health, and more.
The Manuka honey market represents vendors engaged in the production and packaging of this unique, antibacterial, antiviral, and antioxidant-rich natural sweetener. Market size is determined by the consolidated revenue of these entities. Technavio's analysis excludes equipment manufacturers and producers of packaged beverages, including alcoholic and non-alcoholic varieties. Market expansion will be fueled by the growing demand for natural sweeteners in food processing, driven by their health benefits and increasing applications in medical treatments. Methylglyoxal, a key component of Manuka honey, significantly contributes to its antibacterial properties, making it a valuable addition to the food industry.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
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