Research Expert: Sarah Overall
  • Published: Jun 2025
  • Pages: 150
  • SKU: IRTNTR76630

  • Latest News- Manga Market: Action and adventure is expected to lead the Genre segment during 2025-2029

    The Manga Market is being driven by Growing e-commerce industry

    The Manga Market is expected to grow at a CAGR of 22.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 28145.2 million. In the dynamic world of Japanese pop culture, the interconnected nature of manga and anime fosters a mutually beneficial cycle. Anime adaptations function as potent marketing tools for the original manga, generating substantial buzz and attracting new audiences. As viewers become captivated by the animation, music, and voice acting of anime, they are compelled to explore the source material. This curiosity frequently translates into increased manga sales, expanding the readership base and bolstering revenue. The immersive and visually stunning qualities of anime serve to heighten manga's brand recognition and market desirability. 

    Get more information on Manga Market by requesting a sample report

    Which Factors Are Causing a Surge in Market Growth?

    The market is segmented based on

    • Genre
      • Action and adventure
      • Sci-fi and fantasy
      • Sports
      • Romance and drama
      • Others
    • Distribution Channel
      • Online
      • Offline
    • Content Type
      • Printed
      • Digital
    • Audience
      • Children & Kids (Aged below 10 years)
      • Teenagers (Aged between 10 to 16 years)
      • Adults (Aged above 16 years)
    • Gender
      • Male (Shonen)
      • Female (Shojo)
      • Seinen
      • Josei
    • Geography
      • APAC
        • China
        • India
        • Japan
      • Europe
        • Germany
        • UK
        • France
        • Italy
      • North America
        • Canada
        • US
      • South America
        • Brazil
        • Argentina
      • Middle East and Africa
        • Egypt

    According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

    • Growing e-commerce industry
    • Increasing demand for digital manga
    • Success of TV shows and movies based on manga

    However, the market also witnesses some limitations, which are as follows:

    • Growing incidents of manga piracy
    • Integration issues associated with digital manga
    • Distribution and availability issues associated with manga

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    Market Scope in Manga Market Research Report

    Market Scope

    Report Coverage

    Details

    Page number

    190

    Base year

    2024

    Historic period

    2019-2023

    Forecast period

    2025-2029

    Growth momentum & CAGR

    Accelerate at a CAGR of 22.7%

    Market growth 2025-2029

    USD 28145.2 million

    Market structure

    fragmentation

    YoY growth 2024-2025(%)

    17.3

    Key countries

    US, Canada, Germany, UK, Italy, France, China, India, Japan, Brazil, Egypt, UAE, Oman, Argentina, KSA, UAE, Brazil, Rest of World (ROW), Japan, China, France, US, India, Germany, Canada, Brazil, UK, and UAE

    Competitive landscape

    Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

    Find out which segment is leading the market by accessing the free PDF report

    Research Analysis Overview

    In the dynamic world of manga, various elements come together to bring stories to life. Manga anthology series showcase diverse artists and their unique creations. Portfolios of manga artists showcase their skills and secure editor roles at publishing houses. Editors shape the vision of manga, working closely with creators and overseeing licensing agreements. Publishing houses distribute manga through networks, ensuring translation software accurately conveys stories. Adaptation rights, merchandise, and storyline pitches expand manga's reach. Training programs foster artistic and editorial growth. Publishers employ strategies to engage retailers, analyze sales data, and understand readership demographics. Genre trends, character analysis, and narrative techniques shape manga's cultural impact. Digital platforms and print technology offer diverse retail channels. Intellectual property protection and fan communities maintain manga's online presence. Copyright infringement remains a challenge, but subscription models and retail channels continue to grow the global manga market.

    Market Research Overview

    In the dynamic world of manga publishing, core functions are essential for business success. These functions encompass content development, product development, design, content formatting, product design, printing and binding, marketing and sales, and outbound logistics. Content development is the cornerstone, involving extensive investment in writing, research, revisions, and asset sourcing. Shonen manga, shojo manga, seinen manga, josei manga, kodomomuke manga, anthology manga, and one-shot manga all require meticulous content development to resonate with their distinct audiences. Product development follows, managing production and manufacturing processes for various manga formats. Together, these functions ensure the delivery of high-quality manga products to consumers.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.


    Contacts

    Technavio Research
    Jesse Maida
    Media & Marketing Executive
    US: +1 844 364 1100
    UK: +44 203 893 3200
    Email: media@technavio.com
    Website: www.technavio.com/

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