Latest News- Low-Alcohol Beverages Market: Off-trade is expected to lead the Distribution Channel segment during 2025-2029

The Low-Alcohol Beverages Market is being driven by Increasing health consciousness among consumers

The Low-Alcohol Beverages Market is expected to grow at a CAGR of 5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 435.2 million. The low-alcohol beverages market is witnessing a significant trend towards the demand for gluten-free and low-calorie options. This shift is driven by the increasing health and diet consciousness among consumers worldwide. The global market for gluten-free products is experiencing steady growth due to the rising number of health-conscious individuals and heightened awareness about celiac disease. In the US, the prevalence of celiac disease is on the rise, with a large portion of affected individuals remaining undiagnosed. This growing demographic presents a substantial opportunity for the low-alcohol beer segment, as it caters to both health-conscious consumers and those with gluten intolerance. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Off-trade
  • On-trade
• Product
  • Low alcohol beer
  • Low alcohol wine
  • Low alcohol RTD
  • Low alcohol cider
  • Low alcohol spirits
• Packaging
  • Bottles
  • Cans
  • Tetra-packs
• Geography
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • North America
    • Canada
    • US
  • APAC
    • China
    • India
    • Japan
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing health consciousness among consumers
• Government reforms
• Increase in beer consumption

However, the market also witnesses some limitations, which are as follows:

• Availability of counterfeit products
• Huge availability of substitute products
• Stringent government standards and regulations

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Market Scope in Low-Alcohol Beverages Market Research Report

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Research Analysis Overview

The Low-Alcohol Beverages Market employs innovative techniques such as vacuum distillation and modified fermentation processes for alcohol content reduction while preserving flavor compounds and beverage quality. Sensory science principles and taste perception studies guide product development, segmented by consumer health perception and legal compliance measures. Ingredient sourcing practices, sustainability initiatives, and production line optimization ensure process efficiency and cost-effectiveness. Brand positioning strategies, distribution channels, and sales revenue projections are key elements of the market landscape, with competitive assessment and customer loyalty programs shaping the industry.

Market Research Overview

The global low-alcohol brewers market encompasses entities engaged in the production of beer, craft beer, and malt liquors, excluding equipment such as commercial beer dispensers and commercial beer kegerators. Market expansion is anticipated due to several factors, including the substantial rise in craft beer manufacturing. In developed regions, craft beer production has surged, with the US witnessing a notable uptick. Microbreweries, accounting for approximately 80% of the total production, are the primary contributors to this growth. Technological advancements in alcohol reduction techniques, such as dealcoholization membranes, are further fueling market expansion. Sensory evaluation methods are being employed to ensure the quality of dealcoholized beverages during the wine dealcoholization process. This market trend is expected to continue, driven by consumer preferences for lower-alcohol beverage options.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/