Latest News- Liquid Detergent Market: Offline is expected to lead the Distribution Channel segment during 2024-2028

The Liquid Detergent Market is being driven by New product launches in liquid detergent segment

The Liquid Detergent Market is expected to grow at a CAGR of 6.77% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 18.92 billion. In the dynamic business landscape of the liquid detergent market, there is a significant shift towards eco-friendly and organic products. This trend is driven by growing concerns for environmental sustainability and personal health. Consumers are increasingly conscious and prefer products that are gentle on the environment and free from harsh chemicals, artificial additives, and synthetics. Eco-friendly liquid detergents, made primarily from natural substances, are gaining significant traction due to their minimal impact on the ecosystem and the benefits they offer to users' skin. The demand for these products is escalating, as consumers seek to reduce their carbon footprint and lead healthier lives. Chemical-based liquid detergents, on the other hand, have come under scrutiny for their negative environmental impact and potential health hazards. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product
  • Liquid laundry detergent
  • Liquid dishwashing detergent
• Geography
  • North America
    • US
    • Canada
  • APAC
    • China
  • Europe
    • Germany
    • UK
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• New product launches in liquid detergent segment
• Benefits of liquid detergent over powder and bar forms of detergent
• Growing online sales and aggressive marketing strategies by vendors

However, the market also witnesses some limitations, which are as follows:

• High cost of liquid detergent
• Non-biodegradable nature of liquid detergents leading to environmental risks
• Low penetration of liquid detergents in developing region

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Market Scope in Liquid Detergent Market Research Report

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Research Analysis Overview

The global liquid detergent market is witnessing significant growth due to the increasing demand for convenience and better cleanliness. Convenience stores and supermarkets/hypermarkets are the major distribution channels for liquid detergents. However, the market is also expanding in developing economies, driven by rising disposable income and increasing awareness about personal hygiene and cleanliness. Despite the benefits, liquid detergents face challenges such as pollution concerns and high energy consumption during manufacturing. Brands are addressing these issues by promoting organic liquid detergents and energy-efficient production processes. Celebrity endorsements and social media platforms are being used extensively to increase brand awareness. The market is segmented into anionic, non-ionic, gel, tablets, powder, and liquid laundry detergent. Soil removal, infection rate, and cleaning fabrics are key factors driving demand. Liquid detergents are used in various sectors, including hospitality, where cleanliness is paramount. Washing machine penetration is also increasing, leading to higher demand for liquid detergents. However, bad odour, sweat, and dirt are common challenges that liquid detergents must address. Surfactants are the primary ingredient in liquid detergents, and their choice between anionic and non-ionic affects the product's performance. Liquid laundry detergent is gaining popularity due to its ease of use and effectiveness in removing stains caused by sweat, dirt, and bad odour. Overall, the liquid detergent market is expected to continue growing, driven by the need for cleanliness and personal hygiene.

Market Research Overview

According to Technavio, the global liquid detergent market is a significant segment of the expansive global household products industry. This market encompasses non-durable household goods, comprising detergents, soaps, diapers, and various tissue and household paper products. Key growth drivers for the global household products market include the surge in online sales. The proliferation of e-commerce platforms, particularly in emerging economies, has led to a substantial increase in household product sales. In the last five years, e-commerce has experienced remarkable expansion, and this trend is anticipated to continue, fueled by the advantages it offers, such as convenience, seamless payment processing, discounts, and a vast product selection.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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Website: www.technavio.com/