Latest News- Lingerie Market: Offline is expected to lead the Distribution Channel segment during 2024-2028

The Lingerie Market is being driven by Mass customization and personalization of lingerie

The Lingerie Market is expected to grow at a CAGR of 4.2% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 18 billion. The global organized retail sector is experiencing robust growth, with the proliferation of supermarkets, hypermarkets, and specialty stores. Lingerie is predominantly retailed through established organized channels. This dynamic positions vendors in the international lingerie market to heavily rely on these retailers for market penetration. Vendors compete fiercely to secure the maximum shelf space in organized retail outlets and broaden their reach. Consumers are drawn to organized retail due to the convenience and value proposition it offers. These retailers carry an extensive range of brands, providing shoppers with a multitude of choices. The preference for shopping in supermarkets and hypermarkets among a significant consumer base further underscores the importance of organized retailers for vendors in the lingerie industry. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Geography
  • APAC
    • China
    • Japan
  • North America
    • US
  • Europe
    • Germany
    • UK
  • Middle East and Africa
  • South America

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Mass customization and personalization of lingerie
• Rise in product visibility and accessibility through online retailing
• Growing online sales of lingerie

However, the market also witnesses some limitations, which are as follows:

• Availability of counterfeit products
• Criticality of inventory management and product sourcing
• Competition with local and unorganized players

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Market Scope in Lingerie Market Research Report

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Research Analysis Overview

The global lingerie market experiences significant growth due to increasing spending power and the shift towards daily wear, sportswear, and bridal wear. Natural beauty trends favor flexible fabrics like cotton, nylon, silk, and sheer materials, while luxurious lace, embroidery, and sustainable lingerie remain popular. Comfortable and stretchable innerwear, including sports bras, are in demand. Commercial advertisements and social media promote intimate wear as fashionable apparel, with online bra-fitting services and in-store fitting rooms enhancing customer experience. Aggressive marketing strategies and events like the Grand Lingerie Festival drive sales of innerwear products. Creative marketing and fashion accessories complement lingerie collections.

Market Research Overview

The lingerie market is a significant segment of the larger global apparel, accessories, and luxury goods market. This market encompasses businesses involved in the manufacturing and marketing of various types of intimates, including fashion lingerie, sexy lingerie, comfortable underwear, sleepwear, plus-size lingerie, premium lingerie, sports lingerie, bridal lingerie, maternity lingerie, shapewear, and luxury lingerie. Brands and retailers specializing in bra and panties, lingerie trends, and various lingerie categories contribute to this market. The market's growth is driven by the increasing working women population worldwide, which leads to an increase in disposable income and spending power on apparel, accessories, and luxury goods. Technavio, a leading market research firm, calculates the size of the global textiles, apparel, and luxury goods market based on the combined revenues generated by manufacturers and marketers of textiles, apparel, footwear, accessories, and luxury goods, excluding shoe manufacturers.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/