Licensed Sports Merchandise Market Size to grow by USD 7787.2 million between 2024-2028
According to a research report “ Licensed Sports Merchandise Market” by Distribution Channel (Offline, Online) End-user (Men, Women, Children) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 7787.2 million, at a CAGR of 4.64% during the forecast period. In the dynamic and competitive landscape of the licensed sports merchandise market, vendors are compelled to innovate and expand their offerings to cater to evolving customer preferences. The footwear segment, specifically premium sports shoes, has experienced significant growth due to the introduction of fashionable designs and celebrity endorsements. Consumers are drawn to these products for their durability, premium appeal, and versatility as partywear. Vendors have capitalized on these trends, continually enhancing their product lines to capture the attention of high-income customer bases..
Browse market data tables, figures, and in-depth TOC on “Licensed Sports Merchandise Market” by Distribution Channel (Offline, Online) End-user (Men, Women, Children) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample
By Distribution Channel, the Offline segment is projected to dominate the market size in 2024
The offline distribution channel for licensed sports merchandise generates revenue through sales in specialty stores, including brand-owned and multi-brand outlets, apparel and fashion accessory stores, sports equipment retailers, hypermarkets, supermarkets, convenience stores, clubhouse stores, and department stores. However, this segment has experienced a gradual decline in revenue due to the growing trend towards online shopping. To counteract this trend, global vendors are expanding their retail presence in local and regional markets. Manufacturers of sports merchandise distribute their products through both specialty stores and other retail formats, leading to heightened market competition.
By End-user, Men segment is expected to hold the largest market size for the year 2024
The licensed sports merchandise market is experiencing significant growth, particularly within the men's segment. Advanced product offerings, characterized by unique designs suitable for both formal and casual occasions, are driving demand among male consumers. Additionally, the increasing preference for smart footwear is propelling this segment's expansion. Factors such as the high purchasing power of consumers in developed countries and the entry of multiple global brands in emerging markets, including India, are key growth drivers. Furthermore, government support for men's tournaments and championships in developing countries of APAC, such as India, is further fueling the demand for sports merchandise for men.
North America is forecasted to hold the largest market size by region in 2024
The licensed sports merchandise market represents a significant revenue generator for various sports leagues and teams. This sector encompasses a wide range of products, including apparel, accessories, collectibles, and fan gear, all bearing the official logos and branding of sports entities. Consumer demand for authentic merchandise continues to fuel market growth, with ongoing licensing agreements ensuring a steady supply of high-quality products. The market's size and potential for expansion make it an attractive investment opportunity for businesses and entrepreneurs.
The Licensed Sports Merchandise Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:
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Research Analysis Overview
The licensed sports merchandise market has experienced significant growth in recent years, driven by the increasing use of the internet and smart phones for shopping. Sports fans, both urban and rural, are now turning to online marketplaces for high-quality goods such as athletic footwear, hoodies, sweatshirts, jackets, bottom wear, t-shirts, and caps. With sedentary lives on the rise, health issues like hip discomfort and muscular injuries have become common, leading to a greater demand for comfortable and durable sports merchandise. Professional sports leagues and brand alliances have capitalized on this trend by offering top-notch material quality in their merchandise. Retailing of licensed sports merchandise has moved beyond traditional channels, with online platforms becoming the preferred choice for consumers. The online retail industry has seen a surge in demand for sports merchandise, making it a lucrative business opportunity. The market for licensed sports merchandise is expected to continue growing, as more and more people are drawn to the world of sports and the desire for high-quality, comfortable, and stylish merchandise remains strong. Whether it's for supporting a favorite team or expressing personal style, sports merchandise is here to stay.
Market Research Overview
The licensed sports merchandise market is a thriving industry that caters to football supporters and fans of various sports such as soccer, basketball, baseball, and more. Brands offer high-quality goods as services, accessories, and clothing through e-commerce platforms, online marketplaces, specialty stores, department stores, retail stores, and mass merchants. The market includes official kit suppliers, OTT sports viewership, and commercial sports growth. With the increasing usage of smart phones and the internet, consumers have easy access to the latest fashion trends and product offerings. However, health issues such as hip discomfort, muscular injuries, and sedentary lifestyles have led to an increased demand for athletic footwear and fitness concerns. The sports industry, including sports apparel, footwear, and accessories, has seen significant growth in recent years. Brands form alliances with professional sports leagues and teams to offer official merchandise. The market also includes e-sports, traditional sports, and athletic events. Sports licensing has become a significant revenue stream for brands, with trademarked logos and royalties paid for the use of intellectual property. Product features such as waterproof, light, and breathable materials are essential for consumers. The market includes various product types such as cups, mugs, hats, caps, bottom wear, jackets, sweatshirts and hoodies, t-shirts and tops, and sports gear. The sports industry is a growing sector, with consumer spending power driving growth in various sectors, including fitness studios, gyms, sports clubs, outdoor activities, and retailing. Sudip Saha, Principal Consultant at Zoom Air, a leading sports licensing agency, states that the sports merchandise market is expected to continue its growth trajectory, with a focus on sustainability and reducing carbon impact through the use of Air Shapes, Nitrogen, and other eco-friendly materials. The market also caters to women in sports and cross-cultural fashion trends, with a growing consumer base of teenagers and increasing internet penetration.
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