Latest News- Licensed Sports Merchandise Market: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Licensed Sports Merchandise Market is being driven by Design and material innovations leading to product premiumization

The Licensed Sports Merchandise Market is expected to grow at a CAGR of 4.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 8254.5 million. The global licensed sports merchandise market is experiencing robust growth in 2024, driven primarily by the athleisure trend. Athleisure, a fashion category characterized by clothing designed for athletic activities that can be worn in various settings, is increasingly popular among consumers. Key athleisure items, such as yoga pants, leggings, sweatpants, gym tanks, sports bras, tights, shorts, and sneakers, are in high demand. Factors fueling this trend include rising consumer purchasing power, changing preferences, and high-profile collaborations between premium athleisure brands and celebrities. Millennials and Gen Z are particularly drawn to these brands, influenced by fashion influencers, social media platforms, and the growing acceptance of athleisure in various social contexts. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• End-user
  • Men
  • Women
  • Children
• Geography
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Design and material innovations leading to product premiumization
• High influence of celebrity endorsements on customer purchase decisions
• Increased awareness of fitness activities

However, the market also witnesses some limitations, which are as follows:

• Increasing competition from unorganized sectors
• Environmental impact of production of sports merchandise
• Stringent government regulations for procurement of leather

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Market Scope in Licensed Sports Merchandise Market Research Report

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Research Analysis Overview

The licensed sports merchandise market caters to sports fans with a wide range of products including t-shirts, tops, sweatshirts, hoodies, jackets, bottom wear, caps, and athletic footwear. Urbanization and the online retail industry have led to an increase in sales through traditional retailing channels and online platforms. Material quality is crucial for consumers, with professional sports leagues and brand alliances ensuring high standards. Health issues such as sedentary lives, muscular injuries, and hip discomfort drive demand for comfortable clothing. Online marketplaces offer convenience, with high-quality goods accessible through smart phones and increasing internet usage.

Market Research Overview

The licensed sports merchandise market is a significant segment of the larger global apparel, accessories, and luxury goods industry. This market caters to sports enthusiasts and capitalizes on the urbanization trend, with a focus on online retail platforms and traditional retailing channels. Key product categories include t-shirts and tops, sweatshirts and hoodies, jackets, bottom wear, caps, hats, and other accessories. Drivers for market growth include the expanding consumer spending power, the rise in popularity of sports licensing, and the increasing participation in outdoor activities, sports clubs, gyms, and fitness studios. The global apparel, accessories, and luxury goods market, encompassing companies involved in the manufacturing and marketing of textiles, apparel, accessories, and luxury goods, is projected to grow due to the increasing working women population, leading to increased disposable income and consumer spending on these products.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/