Latest News- Lemonade Market: Carbonated drinks is expected to lead the Product segment during 2024-2028

The Lemonade Market is being driven by Rising demand for RTDs

The Lemonade Market is expected to grow at a CAGR of 8.09% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 6134.9 million. In the dynamic business landscape of the Lemonade Market, vendors can significantly boost their revenues with the burgeoning expansion of e-commerce. This retail channel, encompassing both business-to-business (B2B) and business-to-consumer (B2C) transactions, is witnessing a surge due to the increasing global spending per online transaction and the escalating number of internet users. The buy-it-now attitude of consumers and the convenience of online shopping, coupled with secure payment methods such as credit and debit cards, are driving this trend. The growing number of online shoppers worldwide presents a lucrative opportunity for vendors to increase their sales of cold brew coffee through this channel. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Carbonated drinks
  • Alcoholic beverages
  • Others
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
    • Japan
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising demand for RTDs
• New product innovation and launches
• Packaging innovations

However, the market also witnesses some limitations, which are as follows:

• Easy availability of counterfeit products
• Rise in environmental concerns
• Rise in distribution challenges

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Market Scope in Lemonade Market Research Report

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Research Analysis Overview

The Lemonade market has seen a significant surge in demand due to the increasing health awareness among consumers and the need for non-alcoholic alternatives to carbonated soft drinks. With social distancing measures in place, the market for functional beverages, including iced teas, flavored waters, and all-natural ingredients, has grown. Organic lemonade, made with natural and organic ingredients, has become a popular choice for those seeking healthier options. Major players in the market include Molson Coors with their Simply brand, offering a range of naturally flavored drinks, and fast-food chains and casual dining restaurants serving lemonades and other functional beverages. Modern adaptations of traditional lemonades include hard lemonades and energy drinks, catering to various consumer preferences. As consumers continue to prioritize health and wellness, the demand for naturally flavored, non-carbonated drinks is expected to increase. However, artificially flavored drinks and carbonated drinks, including sports drinks, still hold a significant market share. The lemonade market is poised for continued growth as consumers seek refreshing, healthy, and convenient beverage options.

Market Research Overview

The global packaged foods and meats market encompasses vendors engaged in food processing to ensure microbial elimination and shelf life extension. According to Technavio, the market's size is determined by the consolidated revenue of participating vendors. This market scope excludes equipment manufacturers and producers of packaged alcoholic and non-alcoholic beverages, excluding mineral waters. Market expansion will be fueled by the health benefits linked to minimally processed foods, such as vegetables, which are rich in essential nutrients like potassium, dietary fiber, folate (folic acid), vitamin A, and vitamin C. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/