Lawn Mowers Market Size 2024-2028

The global lawn mowers market is forecast to increase by USD 11.08 billion, growing at a CAGR of 7.44% from 2023 to 2028. This growth is driven by the rising demand for well-manicured gardens and lawns, particularly in North America, where outdoor living spaces are highly valued. The increasing adoption of advanced robotic lawn mowers, offering convenience and precision cutting, is also contributing to the market's expansion. However, challenges like pollution from traditional gas-powered mowers have prompted a shift towards eco-friendly alternatives, such as electric and battery-operated mowers.

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Lawn Mowers Market Segmentation

The lawn mowers market is segmented by end-user, product type, and geography. Below is the segmentation and analysis for the forecast period 2024-2028:

By End-User

• Residential
• Commercial

By Product Type

• Walk-behind Mowers
• Riding Mowers
• Robotic Mowers

By Geography

• North America
  • US
• Europe
  • Germany
  • UK
  • France
• APAC
  • China
• South America
• Middle East and Africa

Market Dynamics: Drivers, Trends, and Challenges

Drivers

• Demand for Gardens and Lawns: The market is driven by the increasing demand for well-maintained gardens and lawns in both residential and institutional settings, including sports and recreational areas.
• Technological Advancements: Consumers’ preference for high-tech, eco-friendly solutions, such as robotic and battery-powered mowers, is driving market growth.
• Economic Expansion: The growing purchasing power, particularly in the affluent middle class, is fueling the demand for smart, efficient, and low-maintenance lawn mowers.

Trends

• Emergence of Advanced Robotic Mowers: Robotic mowers, equipped with GPS, Wi-Fi, and other advanced technologies, are becoming popular in residential and commercial sectors. These mowers offer convenience, precision, and minimal human intervention, making them ideal for busy homeowners.
• Smart and Eco-friendly Mowers: The shift towards electric, battery-powered, and hybrid mowers is driven by environmental concerns such as emission reduction and noise pollution. Smart features like IoT and AI integration are becoming highly sought after.

Challenges

• Pollution and Emissions: The rise in pollution from traditional gas-powered mowers is one of the key challenges. The push for eco-friendly alternatives like electric mowers is growing to address this issue.
• Semiconductor Shortage: The global shortage of semiconductors has impacted the production and availability of advanced mowers, particularly robotic ones.
• Trade Barriers and Protectionist Policies: These factors continue to pose challenges to market growth, especially for manufacturers with international operations.

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Key Players

• ANDREAS STIHL AG and Co. KG
• AriensCo
• Briggs and Stratton LLC
• Chervon Holdings Ltd.
• D and D Motor Systems Inc.
• Deere and Co.
• Emak Spa
• Fiskars Corp.
• Generac Holdings Inc.
• Greenworks Tools
• Honda Motor Co. Ltd.
• Husqvarna AB
• Robert Bosch GmbH
• Sharpex Engineering Works
• Snow Joe LLC
• Stanley Black and Decker Inc.
• STIGA S.p.A.
• The Great States Corp.
• The Toro Co.
• Unison Engg. Industries

Latest Market Developments and News

• January 2025: Honda launched a new electric lawn mower, the HRX-E, priced at USD 750. It offers enhanced battery life and improved cutting performance, targeting eco-conscious consumers seeking quieter, low-maintenance alternatives to gas-powered models.
• December 2024: Deere & Company introduced a robotic lawn mower under its John Deere brand, priced at USD 2,500. This autonomous mower uses advanced GPS technology and sensors for efficient lawn navigation.
• November 2024: Husqvarna released a new hybrid lawn mower combining electric and gas-powered functions, priced at USD 600. This mower caters to customers seeking a versatile solution balancing gas power with electric efficiency.
• October 2024: Toro unveiled a smart lawn mower with IoT integration, priced at USD 1,200. It allows users to control and monitor the mower’s performance through a mobile app, enhancing convenience for tech-savvy homeowners.