Authored By: Sarah
11 Jul 2024

 Laundry Detergent Sheets Market Size to grow by USD 265.94 million between 2024-2028

According to a research report “ Laundry Detergent Sheets Market” by Type (Biodegradable, Non-biodegradable) Distribution Channel (Offline, Online) Geography (APAC, North America, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 265.94 million, at a CAGR of  6.13% during the forecast period. The laundry detergent sheets market has experienced significant growth in recent years, resulting in an increase in product launches from various companies. Delta Carbona LP, in July 2023, entered this market with the introduction of their lightweight, pre-measured detergent sheets, offering convenience and ease of use for consumers. Similarly, Unilever PLC expanded its product portfolio by launching laundry sheets under its brands Dirt Is Good and Robijn in the mass market during the same month. These companies are differentiating themselves by emphasizing unique features to gain a competitive edge in the market.

Browse market data tables, figures, and in-depth TOC on “Laundry Detergent Sheets Market” by Type (Biodegradable, Non-biodegradable) Distribution Channel (Offline, Online) Geography (APAC, North America, Europe, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Type, the Biodegradable segment is projected to dominate the market size in 2024

The expanding retail sector and the proliferation of brick-and-mortar stores are significantly boosting the sales of laundry detergent sheets within the offline market. These retail establishments cater to consumers by providing an extensive selection of products and the convenience of one-stop shopping. Factors such as competitive pricing and an appealing in-store environment, characterized by ambient atmospheres and enticing shelf displays, incentivize consumers to purchase various types of laundry detergent sheets from traditional retailers. Major retailers, such as Walmart Inc., dominate the offline market by stocking popular brands of laundry detergent sheets, thereby catering to the diverse preferences of consumers.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024

In the evolving consumer landscape, there is a growing emphasis on eco-friendly alternatives in various product categories, including laundry detergent. Biodegradable detergent sheets, crafted from naturally degradable materials, have gained traction due to their minimal environmental impact. These sheets offer several advantages over traditional liquid or powder detergents, such as reduced packaging and less plastic waste. Furthermore, their production often incorporates sustainable practices and renewable resources, catering to consumers prioritizing sustainability. As consumers become increasingly informed about the environmental implications of their purchasing decisions, the demand for biodegradable detergent sheets is poised to rise.

APAC is forecasted to hold the largest market size by region in 2024

The APAC region, characterized by rapid urbanization and evolving lifestyles, presents a significant market opportunity for laundry detergent sheets. With increasing numbers of busy urban dwellers seeking convenient and efficient household solutions, detergent sheets offer a space-saving and hassle-free alternative. The densely populated APAC region, home to a growing middle class, represents a vast consumer base for laundry products. Improving economic conditions and rising disposable incomes have fueled increased spending on household items. Consumers in the region are willing to invest in innovative and higher-value products, such as detergent sheets, which cater to their demand for convenience and effectiveness.

The Laundry Detergent Sheets Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Church and Dwight Co. Inc.
  • Cleanfinity Brands
  • Croda International Plc
  • Delta Carbona LP
  • Dizolve Group Corp.
  • Earth Breeze Inc.
  • EcoLenity
  • GoodHands Co.
  • Great Factory
  • Hebei Guangsheng Technology Co.Ltd.
  • Henkel AG and Co. KGaA
  • HeySunday LLC
  • Homevative
  • Kind Laundry
  • Lets Beco
  • LG Household and Health Care Ltd.
  • Lucent Globe Pty Ltd
  • OM Bio Sciences
  • Reflekt Sustainables Pvt. Ltd.
  • Unilever PLC
  • Venus Laboratories DBA Earth Friendly Products

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Research Analysis Overview

Title: Strategic Analysis of the Laundry Detergent Sheets Market: A Sustainable Shift with Key Players like Cleanfinity Brands The laundry detergent market is witnessing a significant shift towards sustainable and eco-friendly alternatives, with laundry detergent sheets emerging as a popular choice. Companies like Cleanfinity Brands are leading this trend, offering biodegradable detergent sheets that address various water conditions. Biodegradable materials, such as Brown Kraft paper, are replacing plastic packaging, reducing plastic waste. The environmental sustainability movement has led to the rise of organic laundry detergents, which exclude harsh chemicals like preservatives and fragrances. Mergers and acquisitions have been a strategic move for major players like Sainsbury's acquisition of Argos and the merger of Unilever's Persil and Dirt Is Good brands. These moves aim to expand product offerings and cater to diverse customer needs, including detergent for delicates, soft washing detergent, pre-soak detergent, and enzyme detergent. Innovative goods, such as scented laundry sheets infused with nanotechnology, are gaining customer acceptance. However, the use of whitening brighteners and enzymes in detergent formulations remains a concern for those seeking the most natural alternatives. Washing machines' advancements, such as high-efficiency models, have influenced the market's shift towards concentrated detergent and liquid detergent options. As the industry continues to evolve, it's essential to consider the impact on both consumers and the environment.

Market Research Overview

Title: Strategic Analysis of the Laundry Detergent Sheets Market: Trends, Mergers, and Innovations The Laundry Detergent Sheets market is witnessing significant growth, driven by the increasing popularity of eco-friendly and convenient laundry solutions. Companies like Persil, Dizolve, Kind Laundry, Beyond Laundry, and Cleanfinity Brands are leading the charge with their innovative, water-soluble sheets. Mergers and acquisitions have been a key development in this market, with Sainsbury's acquisition of Argos and the resulting expansion of their home solutions offerings. Business strategies focus on scalability, product features, and functions. Ingredients matter, with organic laundry detergents gaining traction due to consumer preferences for sustainable and health-conscious options. Key players are also focusing on inorganic growth through product innovation, geographical penetration, and commercial development. Product strategy includes water-soluble sheets that dissolve easily in washing machines, addressing the issue of messy detergent and plastic waste. Ethoxylates, fragrances, and stain removal are essential product features. Company benchmarking, financial statements, and subject-related expert advice are crucial for market positioning and competitive landscapes. Projected pricing trends indicate a shift towards more affordable, eco-friendly options. Historical pricing trends show a decline in the cost of concentrated detergent and liquid detergent, but the rise of biodegradable materials and brown kraft paper packaging may increase prices. Market growth paths include AI algorithms and AI-powered devices for customized laundry solutions, hygiene and cleanliness, and phosphate-free, paraben-free, and non-allergenic detergent options. The future of the Laundry Detergent Sheets market lies in sustainable laundry, with a focus on environmental sustainability, multi-purpose laundry sheets, super laundry sheets, super bottoms, and export bans and trade restrictions. Innovative goods like detergent for delicates, soft washing detergent, pre-soak detergent, enzyme detergent, phosphate-free detergent, and nanotechnology are also gaining popularity among customers. In conclusion, the Laundry Detergent Sheets market is a dynamic and growing industry, driven by consumer preferences for eco-friendly, convenient, and affordable laundry solutions. Companies must focus on product innovation, geographical expansion, and sustainability to stay competitive in this market.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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