Laundry Care Market Size to grow by USD 21.6 billion between 2024-2028
According to a research report “ Laundry Care Market” by Distribution Channel (Offline, Online) Product (Laundry detergent, Fabric softner, Others) Geography (APAC, North America, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 21.6 billion, at a CAGR of 3.79% during the forecast period. In the global laundry care market, there is a growing demand for premium laundry care products, driven by innovative cleaning technologies, features, and utility. Superior-quality offerings, such as advanced fabric softeners and liquid detergents, command higher prices due to their ability to reduce consumer effort and enhance the overall washing experience. Vendors are expanding their portfolios to cater to this trend, with a focus on differentiation through unique technology, packaging, quality, and pricing. For instance, eco-friendly laundry care products, including sustainable liquid detergents and fabric softeners, are gaining popularity in the market, reflecting a shift towards more responsible and sustainable consumer choices..
Browse market data tables, figures, and in-depth TOC on “Laundry Care Market” by Distribution Channel (Offline, Online) Product (Laundry detergent, Fabric softner, Others) Geography (APAC, North America, Europe, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample
By Distribution Channel, the Offline segment is projected to dominate the market size in 2024
The offline distribution channel, comprising retail formats such as supermarkets, hypermarkets, convenience stores, and warehouse clubs, holds a significant market share in the laundry care industry. Products like powdered and liquid laundry detergents, fabric softeners, bleaches, and pre-wash additives (including scent boosters) are commonly sold through this channel. Consumers continue to prefer this distribution method due to the availability of various sizes, packaging options, and well-known brands. An emerging trend in the market is the increasing demand for eco-friendly laundry care products, which will likely fuel consumer interest and sales in this sector.
By Product, Laundry detergent segment is expected to hold the largest market size for the year 2024
In the realm of laundry care, fabric softeners, also recognized as fabric conditioners, serve a pivotal role during rinse cycles in washing machines. These compounds, available in both cationic and anionic structures, enhance the washing experience by softening fabrics, minimizing static cling, and infusing a delightful fragrance. The smoother fibers resulting from fabric softener usage facilitate easier ironing and contribute to fewer creases. Primarily utilized in developed markets such as North America and Western Europe, the demand for fabric softeners is projected to surge significantly in the Asia Pacific region during the forecast period. The market offers two primary types: liquid fabric softeners and fabric sheets.
APAC is forecasted to hold the largest market size by region in 2024
The laundry care market encompasses a broad spectrum of products and services designed to effectively clean and maintain textiles. Key offerings include detergents, fabric softeners, bleaches, stain removers, and various types of laundry equipment. Market growth is driven by increasing consumer demand for convenience, hygiene, and aesthetics, as well as advancements in technology leading to more efficient and eco-friendly solutions. Businesses in this sector aim to cater to diverse customer needs and preferences, ensuring superior cleaning results while minimizing environmental impact.
The Laundry Care Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:
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Research Analysis Overview
The laundry care market is witnessing significant growth due to increasing consumer concerns over dust, germs, and personal hygiene. Rapid urbanization and infrastructural developments have led to a rise in the number of households, driving demand for fabric care products. Laundry detergents, both in liquid and capsule forms, are popular choices for consumers seeking effective cleaning and removal of stains. E-commerce platforms have made it convenient for consumers to purchase laundry care products online, including eco-friendly goods made with plant-based ingredients. Fabric softeners, with their fragrance options, continue to be a preferred addition to laundry routines. However, with growing awareness about healthier lives and the environment, consumers are increasingly opting for eco-friendly laundry care products. This trend is expected to continue, with companies focusing on innovation and sustainability to meet consumer demands. Moreover, the use of technology in laundry care, such as smart washing machines and apps, is gaining popularity. The market for laundry care products is expected to grow further, driven by these trends and the increasing demand for convenient and effective solutions for maintaining cleanliness and personal hygiene.
Market Research Overview
The Laundry Care Market is witnessing significant growth due to the increasing demand from young population who prioritize quick results in removing dirt, stains, filth, dust, and germs from their premium clothes. Specialty stores are capitalizing on this trend by offering a wide range of fabric care solutions, including washing machines, liquid detergent, capsules, fabric softeners, sanitizers, and disinfectants. Consumer concerns over healthier lives and the impact of chemicals on the environment have led to the popularity of organic source type laundry detergents, free from artificial colorants and harsh chemicals. Rapid urbanization and the rise of e-commerce have made it easier for consumers to purchase these eco-friendly goods from online platforms. The FMCG industry is responding to this trend by introducing plant-based ingredients, sustainable alternatives, and fragrance-free options in their laundry detergents and home cleaning products. The liquid form segment of laundry detergents continues to dominate the market, but capsules are gaining popularity due to their convenience and portability. Moreover, the increasing awareness of personal hygiene and the need for sanitizers and disinfectants in laundry care have further boosted the market growth. Overall, the Laundry Care Market is expected to continue its growth trajectory in the coming years, driven by changing consumer preferences and the availability of innovative products.
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