The Laundry Care Market is being driven by Product innovation and portfolio extension
The Laundry Care Market is expected to grow at a CAGR of 3.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 23.3 billion. The laundry care market is facing growing concerns over the environmental impact of conventional products. Consumers are becoming more conscious of the ecological issues associated with laundry care solutions, such as their contribution to water pollution. Chemical-based laundry care products not only harm the environment but also negatively affect consumer health through skin irritation and long-term deterioration of fabric quality. In response, consumer goods marketers are advocating for eco-friendly initiatives. These initiatives prioritize organic, natural products that are free from artificial additives, chemicals, preservatives, and synthetics, ensuring both environmental sustainability and consumer well-being.
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The market is segmented based on
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
However, the market also witnesses some limitations, which are as follows:
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Market Scope |
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Report Coverage |
Details |
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Page number |
241 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.9% |
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Market growth 2025-2029 |
USD 23.3 billion |
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Market structure |
fragmentation |
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YoY growth 2024-2025(%) |
3.7 |
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Key countries |
US, China, Japan, India, Germany, South Korea, UK, Brazil, France, and Canada |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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The laundry care market encompasses a range of home cleaning products, including laundry detergents, fragrances, and fabric softeners. With growing consumer preferences for eco-friendly goods, there is a shift towards plant-based ingredients in liquid detergent and capsule formats. Rapid urbanization and infrastructural developments have led to increased demand for convenient e-commerce solutions for fabric care. Consumers seek healthier lives and express concerns over potential health risks associated with traditional cleaning products, driving the market for safer, eco-friendly alternatives.
The global household products market encompasses non-durable items, such as laundry detergents, home cleaning solutions, diapers, and tissue and paper products. Market expansion will be fueled by several key factors. Primarily, the surge in online sales is driving growth, particularly in emerging economies. Over the past five years, e-commerce platforms have experienced substantial expansion and are projected to continue growing. These platforms offer numerous advantages, including convenience, seamless payment processing, discounts, and a vast selection of offerings. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
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