Research Expert: Sarah Overall
  • Published: Jul 2025
  • Pages: 150
  • SKU: IRTNTR40620

  • Latest News- Laundry Care Market: Offline is expected to lead the Distribution Channel segment during 2025-2029

    The Laundry Care Market is being driven by Product innovation and portfolio extension

    The Laundry Care Market is expected to grow at a CAGR of 3.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 23.3 billion. The laundry care market is facing growing concerns over the environmental impact of conventional products. Consumers are becoming more conscious of the ecological issues associated with laundry care solutions, such as their contribution to water pollution. Chemical-based laundry care products not only harm the environment but also negatively affect consumer health through skin irritation and long-term deterioration of fabric quality. In response, consumer goods marketers are advocating for eco-friendly initiatives. These initiatives prioritize organic, natural products that are free from artificial additives, chemicals, preservatives, and synthetics, ensuring both environmental sustainability and consumer well-being. 

    Get more information on Laundry Care Market by requesting a sample report

    Global Laundry Care Market 2025-2029

    Which Factors Are Causing a Surge in Market Growth?

    The market is segmented based on

    • Distribution Channel
      • Offline
      • Online
    • Product
      • Laundry detergent
      • Fabric softner
      • Others
      • Laundry detergent
    • Application
      • Residential
      • Commercial
    • Type
      • Liquids
      • Powders
      • Pods
      • Sheets
      • Bar soaps
    • Geography
      • APAC
        • China
        • India
        • Japan
        • South Korea
      • North America
        • US
        • Canada
      • Europe
        • France
        • Germany
        • UK
      • South America
        • Brazil
      • Middle East and Africa

     

    According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

    • Product innovation and portfolio extension
    • Shift from traditional laundry care products
    • Improved packaging solutions for laundry care products

    However, the market also witnesses some limitations, which are as follows:

    • Balancing production cost, price, and quality of products
    • Biodegradation and biohazard risks
    • Low penetration of advanced laundry care products in developing regions

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    Market Scope in Laundry Care Market Research Report

    Market Scope

    Report Coverage

    Details

    Page number

    241

    Base year

    2024

    Historic period

    2019-2023

    Forecast period

    2025-2029

    Growth momentum & CAGR

    Accelerate at a CAGR of 3.9%

    Market growth 2025-2029

    USD 23.3 billion

    Market structure

    fragmentation

    YoY growth 2024-2025(%)

    3.7

    Key countries

    US, China, Japan, India, Germany, South Korea, UK, Brazil, France, and Canada

    Competitive landscape

    Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

    Find out which segment is leading the market by accessing the free PDF report

    Research Analysis Overview

    The laundry care market encompasses a range of home cleaning products, including laundry detergents, fragrances, and fabric softeners. With growing consumer preferences for eco-friendly goods, there is a shift towards plant-based ingredients in liquid detergent and capsule formats. Rapid urbanization and infrastructural developments have led to increased demand for convenient e-commerce solutions for fabric care. Consumers seek healthier lives and express concerns over potential health risks associated with traditional cleaning products, driving the market for safer, eco-friendly alternatives.

    Market Research Overview

    The global household products market encompasses non-durable items, such as laundry detergents, home cleaning solutions, diapers, and tissue and paper products. Market expansion will be fueled by several key factors. Primarily, the surge in online sales is driving growth, particularly in emerging economies. Over the past five years, e-commerce platforms have experienced substantial expansion and are projected to continue growing. These platforms offer numerous advantages, including convenience, seamless payment processing, discounts, and a vast selection of offerings. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.


    Contacts

    Technavio Research
    Jesse Maida
    Media & Marketing Executive
    US: +1 844 364 1100
    UK: +44 203 893 3200
    Email: media@technavio.com
    Website: www.technavio.com/

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