Latest News- Laundry Care Market: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Laundry Care Market is being driven by Product innovation and portfolio extension

The Laundry Care Market is expected to grow at a CAGR of 3.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 23.3 billion. The laundry care market is facing growing concerns regarding the environmental impact of conventional products. Consumers are becoming more conscious of the ecological issues caused by laundry care solutions, particularly their role in water pollution. Chemical-based laundry care products not only pose risks to the environment but also negatively affect consumers' skin and degrade the texture and quality of garments over time. In response, consumer goods marketers are advocating for eco-friendly initiatives, urging companies to produce and promote green laundry care products. These sustainable offerings primarily consist of organic ingredients derived from natural sources, avoiding synthetic additives, chemicals, artificial preservatives, and other harmful substances that can adversely affect human health. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product
  • Laundry detergent
  • Fabric softner
  • Others
• Application
  • Residential
  • Commercial
• Type
  • Liquids
  • Powders
  • Pods
  • Sheets
  • Bar soaps
• Geography
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Product innovation and portfolio extension
• Shift from traditional laundry care products
• Improved packaging solutions for laundry care products

However, the market also witnesses some limitations, which are as follows:

• Balancing production cost, price, and quality of products
• Biodegradation and biohazard risks
• Low penetration of advanced laundry care products in developing regions

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Market Scope in Laundry Care Market Research Report

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Research Analysis Overview

The laundry care market encompasses a range of home cleaning products, with laundry detergents being a significant segment. Fragrance is a key consideration, as is the growing demand for eco-friendly goods. Personal hygiene and fabric softeners are also important. Plant-based ingredients, such as liquid detergent and capsules, are gaining popularity. E-commerce platforms are driving sales, fueled by rapid urbanization and infrastructural developments. Consumer concerns for healthier lives are influencing market trends towards sustainable and effective fabric care solutions.

Market Research Overview

The global household products market encompasses non-durable items, such as laundry detergents, home cleaning solutions, diapers, and tissue and paper products. Market expansion will be fueled by several key factors. Primarily, the surge in online sales is driving growth, particularly in emerging economies. Over the past five years, e-commerce platforms have experienced substantial expansion and are projected to continue growing. These platforms offer numerous advantages, including convenience, seamless payment processing, discounts, and a vast selection of offerings.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/