Latest News - Laundry Care Products Market: Offline is expected to lead the Distribution Channel segment during 2024-2028

The Laundry Care Products Market is being driven by Rapid demand for laundry services

The Laundry Care Products Market is expected to grow at a CAGR of 4.83% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 26.44 billion. In the laundry care products market, offerings consist of chemicals, enzymes, surfactants, bleaches, and other components. Certain chemicals included in these products pose health risks for users. Phosphates, a common detergent ingredient, facilitate effective cleaning. However, phosphate residues contaminating water sources lead to eutrophication, fostering harmful bacterial growth. To mitigate environmental concerns, regulatory bodies mandate the production of eco-friendly alternatives. For instance, soap nut-based, biodegradable green laundry detergents, derived from the fruits of the soap nut tree, offer a non-toxic substitute. These products, which are free from phosphates, minimize environmental impact while ensuring thorough cleaning. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product
  • Laundry detergent
  • Fabric softener
  • Others
• Geography
  • APAC
    • China
    • India
    • Japan
  • North America
    • US
  • Europe
    • Germany
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rapid demand for laundry services
• Product innovations leading to portfolio extension and product premiumization
• Increased acceptance of liquid detergents

However, the market also witnesses some limitations, which are as follows:

• Harmful effects of chemical detergents on environment
• Availability of counterfeit products
• Volatility in raw material prices

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Market Scope in Laundry Care Products Market Research Report

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Research Analysis Overview

The Laundry Care Products market encompasses a wide range of items designed to clean and maintain the hygiene of various types of clothing and fabrics, including Microfiber, Linen, Cotton, Denim, Acrylic, and more. These products include cleaning chemicals like Bleach, as well as Fabric Softeners and Synthetic Detergents. Maintaining personal hygiene and a sanitary living environment is essential, and laundry care products play a crucial role in achieving this goal. However, some traditional laundry care products contain harmful chemicals that can negatively impact both the environment and our skin. Eco-friendly alternatives, such as those with eco-friendly packaging, are gaining popularity as consumers become more conscious of their impact on the planet. These products are free from harsh chemicals and are gentle on both clothing and skin. Laundry care products are not just for clothing but also for Furniture and other fabrics. Proper care can help extend the life of these items and maintain their appearance. Germs can thrive on fabrics, making it essential to use effective cleaning products to ensure the hygiene of our Garments and other textiles. Eco-friendly products are a great option for those who want to maintain a clean and healthy home while being mindful of their impact on the environment. In summary, the Laundry Care Products market offers a wide range of items designed to maintain the hygiene and appearance of various fabrics, including Microfiber, Linen, Cotton, Denim, and Acrylic. Eco-friendly alternatives are becoming increasingly popular due to their gentle impact on the skin and the environment. These products are essential for maintaining a clean and healthy living environment while also being mindful of personal hygiene and the care of our clothing, Furniture, and other fabrics.

Market Research Overview

The global household products market encompasses non-durable items, such as detergents, soaps, diapers, and tissue and household paper products. Factors driving the expansion of this market include the surge in online sales. The e-commerce sector's growing popularity, particularly in emerging economies, significantly boosts household product sales. Over the past five years, e-commerce platforms have experienced substantial growth and are projected to continue expanding. The allure of e-commerce platforms lies in their convenience, seamless payment processing, attractive discounts, and extensive product offerings. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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