Latest News- Kiwi Fruits Market: SM and HM is expected to lead the Distribution Channel segment during 2025-2029

The Kiwi Fruits Market is being driven by Rising urbanization and changing consumer lifestyle

The Kiwi Fruits Market is expected to grow at a CAGR of 5.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 2415.6 million. In the health-conscious business world, the vegan market is experiencing significant growth due to the increasing number of individuals adhering to this lifestyle choice. Veganism, a philosophy that abstains from utilizing animal products in food and clothing, is gaining popularity for its numerous health benefits. The vegan diet is replete with essential nutrients, including fiber, antioxidants, and plant compounds, as well as vital minerals such as potassium, magnesium, folate, and vitamins A, C, and E. This dietary regimen is also linked to weight loss, improved kidney function, lower blood sugar levels, and reduced risk of heart diseases. Consequently, the demand for nutrient-dense fruits, like kiwi, is escalating in the corporate wellness sector. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • SM and HM
  • Online retailers
  • Others
• Product Type
  • Fresh kiwi
  • Processed kiwi
• Application
  • Direct consumption
  • Jams and preserves
  • Sauces and dressings
  • Ice cream and desserts
  • Others
• Geography
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Europe
    • Germany
    • UK
    • France
  • North America
    • Canada
    • US
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising urbanization and changing consumer lifestyle
• Growing demand in online distribution channels
• Increasing consumption of fruit and vegetable products

However, the market also witnesses some limitations, which are as follows:

• Presence of stringent government rules
• Increase in unfair trade practices
• Perishability of the kiwi fruits

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Market Scope in Kiwi Fruits Market Research Report

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Research Analysis Overview

The Kiwi Fruit Market involves various postharvest techniques for maintaining quality and reducing waste. These include fruit sizing methods, color grading systems, brix measurement, firmness testing, and sensory evaluation. Other important factors are chemical composition and nutritional profile, which are influenced by storage temperature control, humidity control, ethylene management, and modified atmosphere packaging. Chilling injury prevention, physiological disorders, postharvest disease control, and microbial contamination are key challenges addressed through quality preservation strategies. Waste reduction, energy efficiency, water conservation, and soil health improvement are essential for sustainable farming practices. Farm management software, data-driven decision-making, risk management, market price fluctuations, and consumer preferences are crucial aspects of the kiwi fruit business.

Market Research Overview

The kiwi fruit market is a significant segment within the horticulture industry, encompassing the cultivation, post-harvest handling, fruit ripening process, and cold storage techniques. Kiwi fruit cultivators focus on optimizing growing conditions to ensure disease resistance traits, maintaining optimal temperature and humidity levels during ripening, and implementing advanced cold storage techniques to extend the shelf life of the fruit. The global market for packaged foods and meats, a sector of the food processing industry, experiences growth due to the health benefits associated with minimally processed foods. Vendors in this market employ advanced technologies to eliminate microorganisms and extend the shelf life of their products, contributing to the market's expansion. The market's size is determined by the combined revenue generated by these vendors, excluding manufacturers of food processing equipment, packaged alcoholic and non-alcoholic beverages, and mineral waters. The increasing consumer preference for healthier food options and the convenience offered by packaged foods and meats further fuels market growth.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/