Authored By: Sarah
11 Jul 2024

 Kids Scooter Market Size to grow by USD 16.7 million between 2024-2028

According to a research report “ Kids Scooter Market” by Type (2 Wheels, 3 Wheels, 4 Wheels) Distribution Channel (Offline, Online) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 16.7 million, at a CAGR of  5.93% during the forecast period. The kids scooter market is experiencing significant growth due to the increasing number of children's entertainment programs and channels, such as Disney Junior, Cartoon Network, POGO, Nickelodeon, and Fox Kids. The introduction of new cartoon characters and superheroes from these channels drives the sales of licensed merchandise, including kids' scooters. Manufacturers are capitalizing on this trend by producing scooters with popular cartoon characters, movie themes, and superhero designs. Examples of such products include the Hello Kitty SUV 12-Volt Battery Powdered Ride-on, Disney Minnie 6V Battery Powered Ride-on Quad, Minions 6-Volt Little Quad Electric Battery-Powered Ride-On, and Disney Cars 6V Battery Powered Ride-on Quad. The expanding children's media landscape is anticipated to fuel market growth throughout the forecast period.

Browse market data tables, figures, and in-depth TOC on “Kids Scooter Market” by Type (2 Wheels, 3 Wheels, 4 Wheels) Distribution Channel (Offline, Online) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Type, the 2 Wheels segment is projected to dominate the market size in 2024

In the children's scooter market, offline sales channels remain a significant revenue generator. Parents often prefer purchasing scooters from brick-and-mortar stores due to the tactile experience and expert advice. To maximize brand visibility and reach, companies prioritize the distribution of their products in various retail channels. These channels include specialty stores, sporting goods retailers, outdoor toy retailers, department stores, hypermarkets and supermarkets, warehouse clubs, and discount retailers. Specialty stores, in particular, offer a niche market for children's scooters, focusing on a specific product category and providing high-quality customer service.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024

In the kids' scooter market, two-wheel scooters are a popular choice due to their simplicity and ease of use. These scooters comprise essential features such as a lightweight deck with two wheels, an adjustable handlebar for steering, and a reliable braking system. For optimal safety and comfort, parents and children consider factors like age and weight appropriate scooter selection, wheel size based on preference, adjustable handlebar height, and safety features such as grip handles, non-slip decks, and LED lights or reflectors. Additionally, portability and durability are key considerations, with materials like aluminum or steel ensuring longevity. The market growth for two-wheel kids' scooters is driven by these factors, as consumers prioritize safety, comfort, and functionality for their children.

North America is forecasted to hold the largest market size by region in 2024

The Kids Scooter Market represents a significant business opportunity, with increasing demand driven by growing trends towards active lifestyles and outdoor activities among children. Market research indicates robust growth, with key players focusing on product innovation, safety features, and competitive pricing to capture market share. Strategic partnerships and collaborations are also crucial to expanding reach and enhancing brand recognition.

The Kids Scooter Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Banwood SL
  • Decathlon SA
  • Doctor Scooter
  • Dorel Industries Inc.
  • Fuzion Pro Scooters
  • Globber
  • Hebei Jiangwo Trading Co. Ltd.
  • Hiboy
  • Jetson Electric Bikes LLC
  • Micro Mobility Systems AG
  • Neeta and Sons
  • R for Rabbit Baby Products Pvt. Ltd.
  • Radio Flyer Inc.
  • Razor USA LLC
  • Segway Inc.
  • Smoby Toys SAS
  • Swifty Scooters
  • Taizhou Huangyan Gerui Vehicle Co. Ltd.
  • Xiaomi Communications Co. Ltd.

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Research Analysis Overview

Title: The Kids Scooter Market: A Fun and Healthy Way to Boost Child Development and Sustainability The kids' scooter market is thriving, with e-commerce platforms leading the charge in making these fun mobility devices accessible to parents. Scooters offer numerous benefits for children's development, including improved body functions such as blood circulation, cardiovascular health, metabolism, and immunity. Sustrans campaigns and health experts endorse scooters as an effective tool to combat childhood obesity and promote physical activity. Digital features and safety mechanisms are essential in today's micro mobility market. Mobile apps enable parents to track their child's scooter usage, while digital safety features ensure a secure riding experience. Sustainability is also a priority, with electric scooters and scooters made from eco-friendly materials like polyurethane wheels gaining popularity. Scooters come in various types, including 3 wheelers and 2 wheelers, catering to different age groups and height requirements. Schools are increasingly promoting scooter use as a means of transportation, making it a convenient and eco-friendly alternative to cars. With safety features like LED lights and reflectors, parents can ensure their children's safety while enjoying the benefits of scooting. In conclusion, the kids' scooter market offers a fun, sustainable, and healthy way for children to stay active, boost their immunity, and improve their overall well-being. Online sales, digital features, and safety mechanisms make it easier for parents to make informed decisions when purchasing a scooter for their child.

Market Research Overview

The Kids Scooter Market is witnessing significant growth due to the increasing awareness about the importance of physical exercise for children's health. Scooters, as lifestyle products, offer an enjoyable way for kids to stay active and boost their immune system, while also providing mobility and transportation. The market includes both online stores and offline retail shops, catering to various age groups and their preferences. Physical activity through scooting helps improve cardiopulmonary health, blood circulation, and metabolism. With the obesity problem on the rise, scooters offer a fun solution to combat this issue. Brands are positioning themselves by offering high-quality scooters made from raw materials like metal and plastics, ensuring stability, shock absorbency, and lightweight designs. Safety features such as LED lights, reflectors, and helmets are essential considerations for parents. Digital features like mobile apps and e-commerce platforms add visibility and convenience to the market. Sustainability is also a growing concern, with electric scooters and Sustrans campaigns promoting eco-friendly mobility. Health experts recommend 3 wheelers for younger kids due to their stability, while 2 wheelers offer a more challenging scooting experience for older age groups. The market includes various types of scooters, including metal scooters, lightweight scooters, and kid-specific designs. With the increasing focus on child health and lifestyle, the Kids Scooter Market is poised for continued growth.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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