Ketogenic Diet Market Size to grow by USD 4.75 billion between 2024-2028
According to a research report “ Ketogenic Diet Market” by Product (Supplements, Beverages, Others) Distribution Channel (Offline, Online) Geography (North America, APAC, Europe, Middle East and Africa, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 4.75 billion, at a CAGR of 7.7% during the forecast period. The global ketogenic diet market is experiencing significant growth due to the increasing demand for ketogenic diet products across various distribution channels. Vendors are capitalizing on this trend by selling keto-friendly items through online channels, specialty stores, supermarkets, and hypermarkets. Strategic partnerships with retail and specialty stores are also being formed to meet the escalating consumer interest. Notably, in September 2021, Vitamin Shoppe and WW International announced a collaboration to expand the reach of their ketogenic offerings beyond their respective online platforms, with products now available in Vitamin Shoppe retail stores and WW studios. Similarly, Love You Foods LLC has extended its distribution network by making its products accessible through General Nutrition Centers' retail outlets. These strategic moves underscore the market's potential for continued expansion and growth..
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By Product, the Supplements segment is projected to dominate the market size in 2024
The ketogenic diet, a high-fat, low-carbohydrate eating plan, has gained significant traction in recent years. To support individuals following this restrictive diet, the market for keto supplements has emerged. Key offerings within this sector include exogenous ketones, medium-chain triglycerides (MCT oil), and collagen peptides. The escalating popularity of the keto diet is projected to spur new product launches and continuous innovation in the keto supplements market. Essential supplements, such as MCT oil and omega-3 fatty acids, enhance the efficacy of the diet and help consumers maintain their desired macronutrient ratios. Given the diet's elimination of numerous food groups, nutritional gaps are common, making keto supplements an indispensable addition for those committed to this dietary regimen. Consequently, the growing number of individuals adhering to the keto diet is anticipated to fuel the demand for these supplements throughout the forecast period.
By Distribution Channel, Offline segment is expected to hold the largest market size for the year 2024
In the health food industry, there is a growing market for ketogenic diet products. Specialty stores and natural food markets cater to this demand by stocking a diverse range of keto-friendly items, including low-carb snacks, supplements, and meal ingredients. Mainstream grocery retailers, such as Walmart Inc., have recognized this trend and have dedicated sections for health foods and dietary specifications. These sections often include keto-friendly options like low-carb vegetables, meats, and dairy products. Ancient Nutrition's Vanilla Hydrolyzed Collagen Peptides Powder, which supports gut, skin, and joint health and is both paleo and keto-friendly with 8.51 ounces, is an example of the keto-focused products now available through Walmart Inc. and other major retailers.
North America is forecasted to hold the largest market size by region in 2024
The ketogenic diet market is experiencing significant growth due to the escalating obesity epidemic among demographics such as the young generation, millennials, and the working class. This trend is driven by the increasing prevalence of obesity-related health issues, including cardiovascular diseases, diabetes, and high blood pressure. The keto diet's effectiveness in weight management makes it an attractive option for individuals seeking to mitigate these chronic conditions. Over the past few years, the obese population has seen a substantial increase, leading to a heightened demand for effective weight management solutions. The keto diet's proven success across all age groups has contributed to its global popularity.
The Ketogenic Diet Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:
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Research Analysis Overview
The Ketogenic Diet market has experienced significant growth in recent years, particularly among sports enthusiasts, athletes, and individuals looking for effective weight management solutions. This high-fat, low-carbohydrate diet has gained popularity due to its ability to help manage various medical conditions such as obesity, high blood pressure, diabetes, and metabolic syndromes associated with chronic diseases like cardiovascular diseases (CVD). Gyms and fitness centers have jumped on the bandwagon, offering keto-friendly snacks, high-fat beverages, and keto products to their members. E-commerce platforms have also made it easier for consumers to access keto supplements and other keto-related items. The obese population and those with medical conditions are not the only ones turning to keto diets. Fitness professionals and doctors are recommending this diet to their clients and patients as a way to improve overall health and athletic performance. Intermittent fasting, another popular diet trend, can also be combined with the ketogenic diet for even better results. Despite its benefits, the ketogenic diet is not without its challenges. Junk food and processed snacks are often high in carbohydrates and sugars, making it difficult for those following the diet to stick to their meal plans. However, with the increasing availability of keto-friendly options and resources, more people are finding success with this weight management diet.
Market Research Overview
The Ketogenic Diet market is a rapidly growing industry that caters to individuals seeking to improve their gut balance and optimize metabolism. This diet, which is known for its high-fat, low-carb approach, has gained popularity among lifestyle users, athletes, and those managing medical conditions such as epilepsy, brain injuries, Parkinson's disease, Alzheimer's disease, cancer, and polycystic ovarian syndrome. The market offers a wide range of keto-certified products, including healthy keto bars, non-alcoholic beverages, and even alcoholic beverages, made with plant-based ingredients. These products cater to the clean label diet trend and are free from junk food and processed ingredients. Keto-friendly snacks, supplements, and protein bars are also popular among fitness enthusiasts and athletes, who use them for weight management and as a source of energy during workouts. Low-carb beverages, high-fat beverages, and ketogenic coffee are also gaining traction in the market. The obese population, those with high blood pressure, diabetes, and cardiovascular diseases (CVD) are also turning to the ketogenic diet as a way to manage their medical conditions. The market also offers keto-friendly versions of popular foods like chocolates, cakes, and even children's snacks. Gyms and fitness centers are also promoting the ketogenic diet as a way to optimize performance and aid in weight loss. The market is also expanding to e-commerce platforms and social media platforms, making it easier for individuals to access these products from the comfort of their own homes. Organic brown rice, gluten-free snack bars, and other whole foods like seafood, poultry, eggs, meat, nuts, seeds, fruits, and vegetables are also popular among those following a ketogenic or low-carb diet. The market also offers keto-friendly versions of beverages and supplements in both liquid and powder form, as well as pills and tablets. The ketogenic diet is not only used for weight loss but also for general health and the management of chronic diseases. Fitness professionals and doctors are also promoting the benefits of intermittent fasting and ketosis for overall health and wellness. In summary, the ketogenic diet market offers a wide range of products and resources for individuals seeking to improve their health and manage various medical conditions. From healthy keto bars and beverages to supplements and whole foods, the market caters to the diverse needs of the adult population and those with specific dietary requirements.
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