Authored By: Sarah
11 Jul 2024

 Japanese Whiskey Market Size to grow by USD 614.15 million between 2023-2027

According to a research report “ Japanese Whiskey Market” by Distribution Channel (On-trade, Off-trade) End-user (Commercial, Residential) Geography (APAC, North America, Europe, South America, Middle East and Africa)- Global Forecast to 2027 published by Technavio, the market size is estimated to grow by USD 614.15 million, at a CAGR of  9.49% during the forecast period. In the Japanese whiskey market, the proliferation of online stores and specialty retailers expands consumer choices and offers shopping conveniences. Consumers' growing preference for online shopping enables them to compare prices effectively. The surge in online sales channels for Japanese whiskey is projected to fuel market expansion in India. Key players in this sector, including platform providers and distributors, are anticipated to bolster online sales growth. This shift to online sales presents significant opportunities for vendors, enabling them to target consumers beyond geographical boundaries, enhance operational efficiencies, and cater to customized product demands.

Browse market data tables, figures, and in-depth TOC on “Japanese Whiskey Market” by Distribution Channel (On-trade, Off-trade) End-user (Commercial, Residential) Geography (APAC, North America, Europe, South America, Middle East and Africa) Global Forecast to 2027. Download Free Sample


By Distribution Channel, the On-trade segment is projected to dominate the market size in 2024

Japanese whisky has emerged as a preferred choice for both consumers and commercial establishments. The beverage industry has witnessed a surge in demand for Japanese whisky, leading bars and restaurants to include it in their drink menus to cater to the growing interest in premium and unique spirits. Its reputation for superior quality and craftsmanship makes Japanese whisky an alluring option for establishments aiming to provide a diverse and sophisticated beverage selection. Luxury hotels and high-end hospitality businesses frequently offer Japanese whisky as part of their premium beverage offerings, enhancing the guest experience in hotel bars, lounges, and restaurants. Japanese whisky is also incorporated into catering services and event planning, adding an air of elegance and refinement to corporate events, weddings, and other special occasions.

By End-user, Commercial  segment is expected to hold the largest market size for the year 2024

Japanese whisky has experienced remarkable global recognition, leading to an expansion of its on-trade distribution network. This growth is attributed to the increasing demand for Japanese whiskies, which are renowned for their meticulous craftsmanship, exceptional quality, and distinctive flavor profiles. Initially confined to high-end establishments and specialty whisky bars, Japanese whiskies are now increasingly available in bars, restaurants, and other on-trade channels worldwide. This trend is expected to significantly contribute to the growth of the global Japanese whisky market during the forecast period.

APAC is forecasted to hold the largest market size by region in 2024

The Japanese whisky market in the Asia-Pacific (APAC) region is projected to witness substantial growth and increasing demand during the forecast period. Japanese whisky has gained significant popularity among consumers in countries like India and Japan, leading to a surge in interest and sales. The APAC region has seen a growing appreciation for Japanese whisky in recent years, fueled by unique flavor profiles, meticulous craftsmanship, and the allure of Japanese culture. China has emerged as a major market for Japanese whisky in the APAC region, driven by these factors, and is expected to contribute significantly to the market's expansion during the forecast period.

The Japanese Whiskey Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Asahi Group Holdings Ltd.
  • Honbo Sake Brewery Co. Ltd.
  • Kamiki Whisky
  • Kirin Holdings Co. Ltd.
  • Komasa Kanosuke Distillery Co. Ltd.
  • Matsui Shuzo An Unlimited Partnership
  • SHIN Group Corp.
  • Suntory Holdings Ltd.
  • Tokuoka Co. Ltd.
  • Umiki

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Research Analysis Overview

The Japanese whiskey market has experienced exponential growth in recent years, making it a significant contributor to the country's economy with a market size of over USD3 billion, representing around 0.1% of the country's GDP. This industry's growth can be observed at both the country and regional levels, with Hokkaido and Chugoku being major production hubs. Qualitative data suggests that the increasing popularity of Japanese whiskey is driven by its unique taste profile and cultural significance. Quantitative data indicates a shift towards online sales, with revenue from online retail channels growing at a CAGR of 12% from 2016 to 2021. Offline sales applications, such as retail shops and off-trade distribution, still dominate the market, but the on-trade segment, including pubs, bars, and Happy Hours, is also a key growth area. Product pricing remains a critical factor in commercial development, with cost being a significant concern for both producers and consumers. Opportunities for growth lie in the residential sector, as well as in mixology and cocktail culture, which are gaining popularity both domestically and internationally. Social media plays a crucial role in marketing and promotion, with many brands leveraging platforms like Instagram and Facebook to reach new audiences.

Market Research Overview

Title: Japanese Whiskey Market: Navigating Negative Changes and Seizing Positive Opportunities The Japanese whiskey market has experienced significant shifts in recent years, driven by a combination of political, economic, social, and regulatory factors. Negative changes include increased government spending on alcohol control and stricter regulations, which have led to higher production costs and reduced supply. However, positive changes such as exponential market growth, especially in the online retail channels and off-trade distribution, have offset these challenges. Subject-related expert advice and research methodology reveal that the product lifecycle of Japanese whiskey is shifting from a commodity to a service, with major players focusing on competitive advantage through innovation, quality, and branding. Historical pricing trends indicate a gradual increase in prices, while projected pricing trends suggest further growth due to the growing popularity of Japanese whiskey in major markets. The competitive landscape features key players such as Suntory, Nikka, and Chichibu, with end consumers, suppliers, retail shops, and intermediaries playing crucial roles in the market outlook. Market segments include end application industries like hospitality and residential sector, with social scenarios such as Happy Hours in pubs and bars driving demand. Political and economic factors, consumer buying behavior, and industry commercial development are essential considerations for market segments and social scenarios. Qualitative and quantitative data reveal trends in the on-trade segment, off-trade distribution, and online sales applications. Social media, mixology, and cocktail culture are also influencing the market, with the on-trade segment and off-trade distribution expected to grow. In conclusion, the Japanese whiskey market presents both challenges and opportunities, requiring a nuanced understanding of the competitive landscape, market segments, and social and economic factors. By staying informed of these trends and adapting to changing market conditions, manufacturers, intermediaries, and end consumers can capitalize on the growing demand for Japanese whiskey.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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