Latest News- Sex Toys Market in Japan: Adult vibrators is expected to lead the Product segment during 2025-2029

The Sex Toys Market in Japan is being driven by Increasing cases of erectile dysfunction (ED) leading to adoption of sex toys in Japan

The Sex Toys Market in Japan is expected to grow at a CAGR of 12.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 1436.7 million. The global sex toys market is experiencing significant growth, with Japan being a key player in this industry. Factors contributing to this expansion include increased media exposure and subsequent consumer awareness, leading to a shift in societal perception towards sex toys. Manufacturers, such as LELO, are capitalizing on this trend by introducing innovative products, like the TIANI 24k wearable couple vibrator, utilizing advanced technologies. Consumers are also utilizing the Internet to explore and educate themselves on the latest offerings, such as clitoral vibrators employing sonic waves and pulses. These developments are driving market growth, with demand for items like rubber vaginas and adult vibrators on the rise. 

Get more information on Sex Toys Market in Japan by requesting a sample report

Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Adult vibrators
  • Dildos
  • Erection rings
  • Others
• Distribution Channel
  • Online
  • Offline
• Geography
  • Japan

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing cases of erectile dysfunction (ED) leading to adoption of sex toys in Japan
• Rapid growth of e-commerce platforms selling sex toys
• Growing demand for remote-controlled sex toys

However, the market also witnesses some limitations, which are as follows:

• Risks associated with sex toys
• Availability of counterfeit sex toys
• Stringent regulatory policies causing product recalls

Benefits of Buying Global Sex Toys Market in Japan Research Report by Technavio

Rich Experience: 20+ years leading global market research, trusted insights across industries.

Unlock Business Potential with Technavio: Maximize ROI with Technavio's tailored market research: deep dives and actionable insights.

Your Guide to Market Success: Empower your business with Technavio's market research and future-proof your decisions.

Market Scope in Sex Toys Market in Japan Research Report

Request Free Sample

Find out which segment is leading the market by accessing the free PDF report

Research Analysis Overview

The Japanese sex toys market caters to various segments including women, couples, and luxury adult toys. Innovations such as Bluetooth vibrators, romantic devices, and automated toys enhance sexual experiences for individuals dealing with intimacy issues, medical conditions like menopausal symptoms and neurological disorders, or those experiencing a lack of arousal or sexual challenges. Novelty adult products, advanced sexual wellness products, and LGBTQ-friendly items promote mental wellbeing and cater to diverse sexual preferences. Influencer marketing and celebrity promotions contribute to the market's growth, with brands like Bedbible offering female care products and vaginal stimulation devices, while automated devices and luxury intimate toys showcase cutting-edge technology for the geriatric population and those seeking enhanced sexual activities.

Market Research Overview

The Japanese sex toys market caters to the needs of women and couples, offering a range of luxury adult products such as Bluetooth vibrators, romantic devices, and automated toys. These sexual experiences are not merely for pleasure but also serve medical benefits, particularly for menopausal symptoms. The global market for household and personal care products, which encompasses sex toys, is projected to expand due to the rise in disposable income, enabling consumers to invest in discretionary items, including premium adult toys.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/