Technavio analyzes that the Gift Cards Market in Italy is expected to grow at a CAGR of 9.6% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 3.61 billion.There are various factors that contribute to the growth of the market. The Italian market for gift cards has experienced significant growth, fueled by the adoption of gift-giving traditions and the increasing demand for seasonal decorations. This cultural shift towards expressing affection and appreciation through material gifts has led to an surge in the popularity of gift cards as convenient and flexible presents. Additionally, the availability of various designs and themes caters to the preferences of diverse consumer segments during festive seasons.
The Italian market for gift cards is experiencing significant growth, driven by the increasing demand for an omnichannel retail presence and customer engagement strategies. Physical gift cards, including popular brands such as Steam wallet cards, Sephora cards, and Google Play cards, offer numerous benefits for businesses. These cards enhance brand visibility and equity, providing a competitive edge. Customized gift cards, with monetary denominations, personalized messages, and the option to print sender and receiver photographs, add a more personal touch and emotional appeal. Moreover, physical gift cards serve as effective reminders, encouraging consumers to utilize goods and services before expiration. Amazon.com Inc. is an exemplary vendor offering such customization options. The personalized effect and tangible nature of physical gift cards make them a preferred choice over emailed e-gift cards.
Know which region is leading the market growth by requesting a sample report
Gift Cards Market in Italy Segmentation
As per our research findings, here are some of the key competitors that are leading the industry
Find out what is trending in the market by accessing the free PDF report
In Italy, the market for gift cards continues to grow, with financial technology enabling various types of gift cards such as digital and plastic. These cards are used for store transactions, replacing cash payments and offering convenience. However, risks like theft, robbery, and loss of physical gift vouchers remain. Businesses issue popular gift cards like Steam wallet, Sephora, and Google Play in various monetary denominations. Customers, especially impulse buyers, appreciate customized gift cards and gift certificates for goods and services. These digital or physical gift items represent monetary value and can be used for various store purchases.
The Italian gift cards market experiences significant growth, driven by the advancement of financial technology and the increasing preference for digital transactions. This sector encompasses the sale of gift cards for various retailers, which can be used in place of cash for store purchases. However, risks such as loss of physical cards, robbery, and theft remain concerns. The market's expansion is underpinned by the surge in memberships to health and fitness clubs, as consumers prioritize wellness and leisure activities. The global household durables market, which includes leisure products, is projected to grow due to the increasing demand for consumer-oriented goods and services.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
Safe and Secure SSL Encrypted
One user only.
Quick & easy download option
Unlimited user access (Within your organization).
Complimentary Customization Included
*For Enterprise license, go to checkout page
Get the report (PDF) sent to your email within minutes.
