The gift cards market share in Italy will post an incremental growth of USD 3.17 billion, progressing at a CAGR of 8.61% during the forecast period. Factors such as the advent of gift-giving culture and increasing demand for seasonal decorations will offer immense growth opportunities to market vendors. The market is fragmented, and the vendors are deploying growth strategies such as low-pricing strategies and strengthening the local customer base to compete in the market.
Technavio’s report on “Italy Gift Cards Market by Type and Distribution Channel - Forecast and Analysis 2022-2026” provides a detailed analysis of the prevalent market forces, trends, and challenges likely to impact the market in focus.
The gift card market in Italy is segmented by type (physical gift cards and e-gift cards) and distribution channel (offline and online).
The growth of the gift card market size in Italy by the physical gift cards segment will be significant during the forecast period. The growth of the segment is attributed to the growing need for an omnichannel presence and customer engagement policies, as well as the development of an organized retail landscape.
Factors such as the advent of gift-giving culture and increasing demand for seasonal decorations will directly influence the gift card market in Italy. In addition, the increase in demand for recyclable bio-based plastic gift cards is one of the major gift cards market trends in Italy that will positively impact the market growth. However, factors such as the gift cards being considered impersonal will hamper the gift card market growth in Italy.
The market is fragmented due to the presence of several players. Some of the major gift cards market vendors in Italy are Alighieri, Amazon.com Inc., Apple Inc., Apposta Ltd., Esselunga Spa, Mucci Italian, Realizzazione Alt Srl, Schwarz Beteiligungs GmbH, Square Inc., WooCommerce, and YouGotaGift.com Ltd
To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions.
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Precise market size estimation during the forecast period 2022-2026.
CAGR of the gift cards market in Italy forecast during 2022-2026.
Market-level data on units, average selling prices, and values of the gift cards market share in Italy.
Prediction of the upcoming trends, drivers, and factors that challenge the growth of the gift card market in Italy.
Gift cards industry growth across Italy.