Latest News - Intimate Apparel Market: Lower inner wear is expected to lead the Product segment during 2025-2029

The Intimate Apparel Market is being driven by Preference for visually appealing intimate apparel among fashion-conscious customers, especially women

The Intimate Apparel Market is expected to grow at a CAGR of 6.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 32 billion. The intimate apparel market has experienced significant growth as clothing designed for athletic activities, such as sports bras, have become popular for both fitness pursuits and everyday wear. This shift from traditional lingerie to versatile and fashionable innerwear presents a lucrative opportunity for key manufacturers. Sports bras, a key product within the athleisure category, offer enhanced comfort, functionality, and style, leading an increasing number of women to make the switch. The comfort and support provided by sports bras make them a preferred choice for fitness enthusiasts, while their fashionable designs appeal to consumers seeking stylish and comfortable innerwear options. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Lower inner wear
  • Upper inner wear
  • Sleepwear and loungewear
  • Thermal wear
  • Others
• Gender
  • Female
  • Male
• Distribution Channel
  • Offline
  • Online
• Material
  • Cotton
  • Silk
  • Satin
  • Nylon
  • Others
• Geography
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Europe
    • France
    • Germany
    • UK
  • North America
    • US
    • Canada
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Preference for visually appealing intimate apparel among fashion-conscious customers, especially women
• Competitors focus on providing consumer-oriented products, especially bras, based on specific needs
• Established brands carving their niche in developing regions

However, the market also witnesses some limitations, which are as follows:

• Fewer barriers to new entrants leading to intense competition among key brands
• Risks and discomfort associated with frequent use of shapewear and underwired bras
• Entry of affordable private label brands

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Market Scope in Intimate Apparel Market Research Report

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Research Analysis Overview

The Intimate Apparel Market is evolving with advanced technologies like seamless technology and virtual try-on through AR and AI, offering body sculpting and personalized styling services. Ethical production, sustainable manufacturing, and circular economy practices are prioritized, with lingerie subscription boxes delivering fashion-forward and inclusive options. Data-driven marketing, customer testimonials, and social proof enhance the shopping experience, while innovative fabrics, comfort technologies, and body mapping ensure a perfect fit. Fair trade practices, upcycled materials, and biodegradable materials contribute to the industry's commitment to inclusivity, body acceptance, and sustainability.

Market Research Overview

The Intimate Apparel Market is a significant segment of the larger Global Apparel, Accessories, and Luxury Goods Market. This market encompasses businesses involved in the production and distribution of various intimate apparel categories, including sports bras, seamless underwear, compression garments, maternity wear, plus-size lingerie, and sustainable lingerie. The parent market's size is determined by the consolidated revenues generated by textile, apparel, footwear, accessory, and luxury goods manufacturers and marketers. Factors driving the expansion of this market include the increasing working women population, which contributes to an increase in household disposable income and the subsequent growth in consumer spending on intimate apparel and related products. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/