Latest News- Intimate Apparel Market: Lower inner wear is expected to lead the Product segment during 2024-2028

The Intimate Apparel Market is being driven by Preference for visually appealing intimate apparel among fashion-conscious customers, especially women

The Intimate Apparel Market is expected to grow at a CAGR of 7.09% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 49.8 billion. The intimate apparel market has experienced significant growth as clothing designed for athletic activities, such as sports bras, has become increasingly popular for both fitness pursuits and workplace or social occasions. This evolution from traditional lingerie to versatile and fashionable innerwear presents a lucrative opportunity for key manufacturers. Sports bras, a key product within the athleisure category, offer superior comfort, functionality, and style, leading an increasing number of women to make the switch from traditional bras. The market for sports bras is projected to expand further as the athleisure trend continues to gain momentum. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Lower inner wear
  • Upper inner wear
  • Sleepwear and loungewear
  • Thermal wear
  • Others
• Gender
  • Female
  • Male
• Distribution Channel
  • Offline
  • Online
• Geography
  • APAC
    • China
    • India
  • Europe
    • Germany
    • UK
  • North America
    • US
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Preference for visually appealing intimate apparel among fashion-conscious customers, especially women
• Competitors focus on providing consumer-oriented products, especially bras, based on specific needs
• Established brands carving their niche in developing

However, the market also witnesses some limitations, which are as follows:

• Fewer barriers to new entrants leading to intense competition among key brands
• Risks and discomfort associated with frequent use of shapewear and underwired bras
• Entry of affordable private label brands

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Market Scope in Intimate Apparel Market Research Report

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Research Analysis Overview

The Intimate Apparel Market encompasses various types of bras and underwear, including Strapless, Push-Up, T-Shirt, Sports, Nursing, and Maternity Bras. Other offerings consist of Thong Underwear, Sleep Shirts, Pajama Sets, Lounge Wear, Shapewear Bodysuits, Control Tops, Corset Tops, Lace, Silk, and Satin Lingerie, Microfiber Lingerie, High-Waist and Low-Rise Underwear, Bikini Underwear, Wireless, Convertible, Underwire, Padded, and Non-Padded Bras. Additional features include Adjustable Straps, Back and Front Closure, Moisture-Wicking, Quick-Drying, and Anti-Chafing Fabrics, Seamless Technology, 3D Knitting, Laser Cutting, Body Mapping, Fit Testing, Virtual Try-On, Personalized Recommendations, Size Charts, and Customer Reviews.

Market Research Overview

The Intimate Apparel market is a segment of the expansive global Apparel, Accessories, and Luxury Goods market. This market encompasses businesses involved in the production and distribution of textiles, apparel, and luxury goods, including sports bras, plus size, women's intimate apparel, men's intimate apparel, and sustainable intimate apparel. Key growth drivers for this market include the expanding population of working women, leading to increased disposable income and consumer spending on apparel, accessories, and luxury goods. Technavio's market analysis calculates the market size based on the consolidated revenues generated by manufacturers and marketers of textiles, apparel, footwear, accessories, and luxury goods, excluding shoe manufacturers.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/