Latest News- Indoor Positioning And Indoor Navigation (IPIN) Market: Retail is expected to lead the Application segment during 2025-2029

The Indoor Positioning And Indoor Navigation (IPIN) Market is being driven by Low-cost BLE beacon technology

The Indoor Positioning And Indoor Navigation (IPIN) Market is expected to grow at a CAGR of 72.2% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 403831.7 million. Beacons serve as a game-changer in the retail industry by delivering precise location-based information to marketers, enabling them to engage in proximity marketing and enhance customer experience. With consumers increasingly exposed to an overwhelming amount of digital content, beacons offer retailers a unique opportunity to cut through the advertising clutter and connect directly with their customers, fostering a stronger bond. These factors are anticipated to drive the growth of the Indoor Positioning and Indoor Navigation (IPIN) market significantly during the forecast period. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Application
  • Retail
  • Aviation
  • Healthcare
  • Manufacturing and logistics
  • Government and public sector
• Technology
  • Ultra wide-band (UWB) systems
  • WiFi-based systems
  • Proximity-based systems
  • Others
• Component
  • Hardware
  • Software
  • Services
• Geography
  • North America
    • Canada
    • US
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Low-cost BLE beacon technology
• High penetration of mobile computing devices
• Growth of geomarketing business

However, the market also witnesses some limitations, which are as follows:

• Issues related to standardization
• Rise in privacy and security issues
• Inaccuracy in search and advertising results

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Market Scope in Indoor Positioning And Indoor Navigation (IPIN) Market Research Report

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Research Analysis Overview

Indoor Positioning and Indoor Navigation (IPIN) Market encompasses technologies and services enabling accurate location determination and navigation within buildings. These solutions include indoor location services, geofencing, proximity marketing, indoor advertising, augmented reality (AR), and virtual reality (VR). They offer real-time data, data visualization, and indoor mapping software for navigation, user tracking, and location-based marketing. Indoor routing, POI identification, indoor pathfinding, and guidance are also part of the IPIN Market, along with smart, contextualized navigation, and indoor localization using various location tracking devices and analytics platforms.

Market Research Overview

Indoor Positioning and Indoor Navigation (IPIN) is a specialized application within the broader IT software market. This market segment encompasses companies providing real-time positioning solutions and indoor navigation services, leveraging technologies such as indoor mapping and location-based services. IPIN is a subset of the application software market, focusing on developing and producing software tailored for indoor environments. Technavio's market analysis calculates the global IPIN market size based on the combined revenue generated by these companies, contributing to the overall growth of the IT software industry.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/