The Retail Market in Indonesia is being driven by Expansion of retail landscape
The Retail Market in Indonesia is expected to grow at a CAGR of 4.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 49.9 billion. Indonesian consumers exhibit strong brand loyalty and a preference for local brands, with approximately 75% of the population pre-determining their product purchases. Over 65% of individuals consistently shop at the same store for food and beverages. Local Indonesian brands, such as PT Fujita Indonesia and PT Hino Motors Manufacturing Indonesia, cater to consumers' needs and offer superior value for money. Foreign companies seeking to penetrate the Indonesian market have employed localization and acquisition strategies to connect with consumers and compete effectively.
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The market is segmented based on
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
However, the market also witnesses some limitations, which are as follows:
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Market Scope |
|
Report Coverage |
Details |
Page number |
160 |
Base year |
2024 |
Historic period |
2019-2023 |
Forecast period |
2025-2029 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.7% |
Market growth 2025-2029 |
USD 49.9 billion |
Market structure |
fragmentation |
YoY growth 2024-2025(%) |
4.5 |
Key countries |
Indonesia |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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The retail industry in Indonesia encompasses various sectors including grocery, apparel, electronics, pharmaceuticals, cosmetics, home goods, furniture, automotive, food service, convenience stores, department stores, specialty stores, pop-up shops, and more. DTC brands and private labels join value and luxury retailers, discount stores, warehouse clubs, and multi-channel retailers. Technology advances such as mobile wallets, digital wallets, blockchain, AI, ML, big data analytics, and predictive analytics enhance customer experience through loyalty programs, sales forecasting, demand planning, inventory control, warehouse automation, and last-mile delivery innovations like drones. Additionally, AR, VR, and 3D printing add to the retail landscape.
The retail market in Indonesia is a significant segment of the global broadline retail industry, which encompasses revenue from various retail sectors, including online retailers and marketplaces, department stores, and discount merchandise providers. According to Technavio, this market's size is determined by the income generated by Internet retailing service providers, third-party online platforms, door-to-door retailers, and other general merchandise companies. Factors driving the growth of this market include the increasing use of retail technology such as e-commerce platforms, mobile commerce, social commerce, and online marketplaces. Furthermore, the adoption of digital payments, logistics and delivery solutions, inventory management systems, supply chain optimization, and data analytics are enhancing the efficiency and convenience of retail operations. The proliferation of advanced mobile devices and high Internet penetration rates in Indonesia are key catalysts for the increasing popularity of online retailing, enabling consumers to access on-demand products and services anytime, anywhere.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
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