Latest News- Online Lingerie Market in India: Bras is expected to lead the Product segment during 2025-2029

The Online Lingerie Market in India is being driven by Increased penetration of organized retail driving demand for lingerie

The Online Lingerie Market in India is expected to grow at a CAGR of 10.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 591.6 million. The online lingerie market in India is experiencing robust growth, driven by cultural shifts and technological advancements. Notable entrants like Victorias Secret and Parfait, a US-based size-inclusive brand, have expanded their presence in India via partnerships with leading e-commerce platforms. These companies cater to the burgeoning demand for high-quality, stylish, and affordable lingerie, fueled by heightened awareness of proper innerwear and the influence of Western fashion trends. Parfait's mission to provide inclusive sizing further strengthens the market's appeal. These factors collectively contribute to the significant potential and increasing popularity of luxury lingerie brands in India. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Bras
  • Knickers and panties
  • Others
• Type
  • Natural
  • Synthetic
• Material
  • Cotton
  • Satin
  • Muslin
  • Silk 
  • Others
• Geography
  • India

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increased penetration of organized retail driving demand for lingerie
• Growing consumer awareness regarding online lingerie shopping
• Demand from smaller cities pushing lingerie sales

However, the market also witnesses some limitations, which are as follows:

• Increased use of DTC strategy by lingerie manufacturers
• Shifting trends in lingerie industry
• Presence of unorganized players in lingerie market

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Market Scope in Online Lingerie Market in India Research Report

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Research Analysis Overview

The online lingerie market in India is witnessing significant growth, with an increasing number of high-quality, inclusive, and eco-conscious brands entering the digital space. Consumer behavior and trend analysis indicate a shift towards online underwear shopping, driven by factors such as convenience, size inclusivity, and sustainable practices. Projections suggest continued industry growth, with challenges including competition, consumer trust, and digital security. Online marketplaces offer a wide range of luxury and affordable options, with promotions and reviews playing a crucial role in consumer decision-making. Sustainable and inclusive lingerie brands are also gaining popularity, contributing to the e-commerce growth in this sector.

Market Research Overview

The online lingerie market in India is a significant segment of the global textiles, apparel, and luxury goods market, which encompasses companies involved in the manufacturing and marketing of textiles, apparel, accessories, and luxury goods. In the Indian context, this market includes online lingerie stores, luxury lingerie brands, affordable lingerie options, plus size lingerie, and sustainable lingerie. The market's growth is driven by several factors, including the increasing working women population, leading to an increase in disposable income and spending power on apparel and luxury goods. Additionally, the demand for affordable, inclusive, and eco-friendly lingerie is on the rise, making it a promising sector in the Indian retail landscape.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/