The online lingerie market share in India will post an incremental growth of USD 859.41 million, progressing at a CAGR of 18.07% during the forecast period. The increased penetration of organized retail will offer immense growth opportunities to market vendors. The market is fragmented, and the vendors are deploying growth strategies such as low-pricing strategies and strengthening the local customer base to compete in the market.
Technavio’s report on “Online Lingerie Market in India Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026” provides a detailed analysis of the prevalent market forces, trends, and challenges likely to impact the market in focus.
The online lingerie market in India is segmented by Product (Bra, knickers and panties, and others) and Type (Natural and synthetic)
The growth of the online lingerie market size in India by the bra segment will be significant during the forecast period. Owing to rapid urbanization, younger customers are aware and well-traveled, brand conscious, and stay connected with trends. They also have higher spending power and are open to experimenting and exploring. These factors will drive market growth during the forecast period.
The increased penetration of organized retail will directly influence the sales of online lingerie in India. In addition, the influx of luxury brands is one of the major online lingerie market trends in India that will positively impact the market growth. However, factors such as the direct customer selling approach will hamper the online lingerie market growth in India.
The market is fragmented due to the presence of several players. Some of the major online lingerie market vendors in India are Fast Retailing Co. Ltd., Hennes and Mauritz AB, Hunkemoller B.V., Jockey International Inc., Marks and Spencer Plc, Reliance Retail Ltd., Sockkobe Co. Ltd., Triumph International Pvt. Ltd., Victorias Secret Stores and Co., and Wacoal Holdings Corp.
To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions.
Download the Free PDF sample report for highlights on the market size, growth momentum, regional growth opportunities, vendor analysis, and other factors influencing the market growth.
Precise market size estimation during the forecast period 2022-2026.
CAGR of the online lingerie market in India forecast during 2022-2026.
Market-level data on units, average selling prices, and values of the online lingerie market share in India.
Prediction of the upcoming trends, drivers, and factors that challenge the growth of the online lingerie market in India.
Online lingerie industry growth across India.
