Latest News- Online Lingerie Market in India: Bras is expected to lead the Product segment during 2025-2029

The Online Lingerie Market in India is being driven by Increased penetration of organized retail driving demand for lingerie

The Online Lingerie Market in India is expected to grow at a CAGR of 10.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 591.6 million. The online lingerie market in India is experiencing robust growth, driven by cultural shifts and technological advancements. The entry of international luxury lingerie brands, such as Victoria's Secret, into the Indian market signifies the sector's immense potential. In 2019, Parfait, a US-based inclusive lingerie brand, collaborated with leading e-commerce platforms and local lingerie companies to cater to the increasing demand for high-quality, stylish, and affordable lingerie among Indian women. The growing awareness of proper innerwear quality, the influence of Western fashion trends, and the influx of premium brands are fueling the rising interest in luxury lingerie in India. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Bras
  • Knickers and panties
  • Others
• Type
  • Natural
  • Synthetic
• Material
  • Cotton
  • Satin
  • Muslin
  • Silk 
  • Others
• Geography
  • India

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increased penetration of organized retail driving demand for lingerie
• Growing consumer awareness regarding online lingerie shopping
• Demand from smaller cities pushing lingerie sales

However, the market also witnesses some limitations, which are as follows:

• Increased use of DTC strategy by lingerie manufacturers
• Shifting trends in lingerie industry
• Presence of unorganized players in lingerie market

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Market Scope in Online Lingerie Market in India Research Report

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Research Analysis Overview

Women's online lingerie market in India offers stylish and comfortable undergarments for working women with increasing spending capacity. Creative designs use fabric, lace, embroidery, and luxury materials. Digitalization and social media promote sales of bras, knickers, and innerwear lingerie. Younger targets prefer stretchable athleisure and sports bra collections. Online bra-fitting services use design technology for a perfect fit. Labor force and commercial advertisements boost sales, with per capita spending on intimate wear continuing to grow.

Market Research Overview

The online lingerie market in India is a significant segment of the global textiles, apparel, and luxury goods market. This market caters to the demands of women for stylish and comfortable undergarments. The growth of this market is driven by the increasing working women population, who possess a substantial spending capacity on apparel and accessories. The labor force in India's textile industry provides a competitive edge due to the availability of a large and skilled workforce. The market size is determined by the combined revenues of manufacturers and marketers of textiles, apparel, accessories, and luxury goods in India. The expanding disposable income of households and the rising purchasing power of the population are key factors fueling the growth of the online lingerie market in India.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/