Authored By: Sarah
26 Jun 2024

 Test Preparation Market in India Size to grow by USD 9.20 billion between 2023-2027

According to a research report “ Test Preparation Market in India” by End-user (Post-secondary, K-12) Learning Method (Offline learning, Online learning) Product (University exams, Certification exams, High school exams, Elementary exams, Other exams) Geography (APAC)- Global Forecast to 2027 published by Technavio, the market size is estimated to grow by USD 9.20 billion, at a CAGR of  13.9% during the forecast period. The Indian test preparation market is experiencing robust growth due to heightened student competition and a declining test pass percentage in competitive exams. Consequently, an increasing number of students are investing in test preparation courses to enhance their chances of success. Notably, online test preparation courses have seen a surge in enrollments, driven by customer spending and improved living standards. This trend is expected to continue, underscoring the market's significant growth potential.

Browse market data tables, figures, and in-depth TOC on “Test Preparation Market in India” by End-user (Post-secondary, K-12) Learning Method (Offline learning, Online learning) Product (University exams, Certification exams, High school exams, Elementary exams, Other exams) Geography (APAC) Global Forecast to 2027. Download Free Sample


By End-user, the Post-secondary segment is projected to dominate the market size in 2024

In the Indian test preparation market, the offline learning segment remains a significant and enduring choice for students seeking comprehensive exam preparation. This method, characterized by in-person coaching and classroom sessions, continues to play a pivotal role in shaping students' academic journeys. Traditional offline learning methods offer a structured and personalized approach, with seasoned educators imparting knowledge and guidance within a physical classroom environment. This mode of learning fosters direct interaction and immediate clarification of doubts, providing students with a focused setting that encourages engagement, active participation, and real-time discussions. Offline learning enables a deeper understanding of complex topics through face-to-face communication and immediate feedback, making it an essential component of the test preparation landscape in India.

By Learning Method, Offline learning  segment is expected to hold the largest market size for the year 2024

The Indian test preparation market, particularly the higher education or post-secondary segment, is projected to experience consistent expansion throughout the forecast period. This segment primarily caters to students pursuing college and university-level education, as well as professionals seeking certifications in various courses or fields. The primary growth driver for the test preparation market in India is the escalating student enthusiasm for competitive exams. With the increasing competition to secure admission into prestigious universities for post-graduate studies, students are increasingly turning to test preparation courses, leading to a surge in enrollments within the post-secondary test preparation segment, thereby fueling market growth.

APAC is forecasted to hold the largest market size by region in 2024


The Test Preparation Market in India growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Adda247
  • ALLEN Career Institute Pvt. Ltd.
  • Bansal Classes Kota
  • CL Educate Ltd.
  • FIITJEE Ltd.
  • Handa Education Services Pvt. Ltd.
  • IMS Learning Resources Pvt. Ltd.
  • Jamboree Education Pvt. Ltd.
  • Manipal Global Education Services
  • Mindworkzz
  • Pearson Plc
  • Reliance Industries Ltd.
  • Resonance Eduventures Ltd.
  • Sorting Hat Technologies Pvt. Ltd.
  • Testbook Edu Solutions Pvt. Ltd.
  • Think and Learn Pvt. Ltd.
  • Triumphant Institute Of Management Education Pvt. Ltd.
  • Vedantu Innovations Pvt. Ltd.
  • Zee Learn Ltd.

For insights on company offerings- Request a sample report!

Research Analysis Overview

The Test Preparation Market in India is witnessing significant growth due to the increasing number of entrance exams, academic exams, and certification exams for Higher Education and K-12 education. SAT, Higher Education entrance exams, and professional certifications are some of the popular areas where students seek preparation resources. Prestigious educational institutions demand high scores in these exams, making test preparation a necessity. The market offers various practice resources such as remote proctoring solutions, mobile-friendly platforms, test preparation apps, virtual classrooms, and E-learning platforms. Educators use blended learning, data analytics, artificial intelligence (AI), and standardized testing to deliver effective test preparation services. Elementary Exams and High School Exams also require preparation, and the market caters to these needs as well. The use of technology in test preparation is on the rise, making it more accessible and convenient for students.

Market Research Overview

The Test Preparation Market in India is witnessing significant growth due to the increasing number of students aiming for higher education, professional certifications, and competitive exams. Publisher houses and private tutoring centers are offering an array of test preparation resources for various entrance exams, academic tests, language proficiency tests, and professional certification exams. Data synthesis through analytical tools and algorithms is becoming a key focus in the test preparation industry. Business schools and graduate programs require applicants to take standardized tests like GMAT, GRE, ACT, and SAT for admission. Test Preparation Wafer, remote proctoring solutions, and mobile-friendly platforms are becoming popular for their convenience. Digital solutions like test preparation apps, e-books, PDFs, and video conferencing platforms are offering students practice tests, quizzes, and live online classes. Educational institutions are leveraging data analysis, artificial intelligence (AI), and adaptive learning to provide personalized study materials based on students' performance and test format. Online learning and blended learning models are gaining popularity among working professionals, job seekers, college students, and post-secondary certification aspirants. K-12 education and elementary and high school exams are also witnessing the adoption of digital solutions for test preparation. In conclusion, the Test Preparation Market in India is evolving with the changing needs of students and educational institutions. The use of data analytics, AI, and digital solutions is transforming the way students prepare for exams, making the process more efficient and effective.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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